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Advertisers to Lai Mohammed: We put ads where most Nigerians see them

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Advertisers have replied the Minister of Information, Lai Mohammed, over his comment on fines for brands running advertorials on foreign channels.
The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” they stated.
In a Good Morning Nigeria Show on the Nigeria Television Authority, NTA, Lai Mohammed was quoted as saying that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
He also said that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.
However, reacting in a release signed by Mr Steve Babaeko, President Advertising Association of Nigeria (AAAN), Mrs Bunmi Adeniba, President, Advertisers Association of Nigeria (ADVAN), Mr Femi Adelusi, President, Media Independents Association of Nigeria (MIPAN), Mr Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN), Hajia Sa’am Ibrahim, Chairman, Broadcasting Association of Nigeria (BON), Mr Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN) noted that the minister needed to understand that advertisers put their advertising investment where the eyeballs of Nigerians are.
“The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” HASG stated.
According to the group, the world is a global village and that is why international media are widely watched by Nigerians locally and internationally.
“Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them,” it said.
The advertising body agreed that local patronage should be encouraged, but noted that it should happen organically and not forcefully.
“There are many leading advertisers and multinational companies who rationally seek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.
“Even with this said, empirical information and trended data show clearly that investment in local broadcast stations still outweighs that of foreign channels.”
The body said support from the government would help improve patronage.
“With the right support for the marketing communication industry, content development, local media investment, and media infrastructure development will grow and improve organically.
“The HASG as a body made up of advertisers, advertising agencies, media agencies, marketing activation agencies, out-of-home media agencies, and broadcasting company groups, would like the Minister to engage the industry players and practitioners more and explore collaboration on issues like this before making these pronouncements that can significantly impac the industry.
“Finally, we strongly appeal to the Ministry as well as the National Assembly to engage and involve the professional practitioners of the various sectors of the marketing communications industry in the conversations on policies at the point of ideation, formulation, and development of these policies.
“This is the best pathway to progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians. The ministry and the communication industry in Nigeria can benefit more from working together and in addressing the key issues concerning the development of marketing, advertising and sponsorships in Nigeria when the capability and expertise of the professional players are leveraged on.”

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NURTW moves against highway crime, adopts vehicle e-tracking

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The National Union of Road Transport Workers says it will track members’ vehicles electronically as a way to address the spate of kidnapping and insecurity on expressways.

The union, during the National Executive Council meeting in Osogbo, Osun State capital, said it was imperative for them to use electronic tracking device in curbing the menace of kidnapping and insecurity on expressways in the country.

President of the union, Alhaji Tajudeen Baruwa, said the NURTW had lost many members to banditry while many were kidnapped.

He said, “We have resolved to use tracking to monitor our members’ vehicles. This will help us to alert our members of impending dangers.

“We admonish our members to be security conscious; the issue of insecurity in the country is worrisome. Many times our members are been kidnapped across the country, we have lost many members as a result of insecurity and there is no compensation from the government. So we really need to be careful and vigilant when we are on the steering. E-tracking will help passengers and our members after we put it to use”.

Baruwa thanked members for their support and confidence in his administration.

He said the administration was faced with serious financial challenges and the emergence of the COVID19 affected their revenue, adding that it was a miracle to have survived the devastating effects of the lockdown.

 

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EFCC arrests, grills ex-Imo governor, Okorocha

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The Economic and Financial Crimes Commission has arrested former Imo State governor, Rochas Okorocha.

He was arrested in Abuja and was later questioned by the EFCC over issues bothering on alleged corruption.

Okorocha, currently representing Imo West at the Senate, was grilled at the EFCC Abuja office on Tuesday.

EFCC spokesman, Wilson Uwujaren, confirmed the development but did not give further details.

 “It is true, he was arrested today in Abuja but we are not giving details,” he said.

Okorocha had been accused by the Imo government of looting the state’s treasury through various malpractices.

He was in February arrested by police from the Imo State Command for allegedly unsealing Spring Palm Estate linked to his wife, Nkechi.

Okorocha was later released but about 14 of his loyalists are being tried.

The Imo State Government had sealed the Spring Palm Estate and other properties claimed to have been “diverted” by Okorocha and his family members.

But the Senator said the properties were legitimately by him and his family members.

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NBS: Used vehicles, motorbikes, PMS top Nigeria’s imports

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Used vehicles, motorcycles, premium motor spirit, popularly called petrol, and antibiotics were the major products imported by Nigerians from India, Spain, the Netherlands, United States and China in the fourth quarter of 2020, the National Bureau of Statistics has said.

The bureau stated this in its just released Commodity Price Indices and Terms of Trade Q4 2020, according to a Punch report.

It also stated that the major commodities exported from Nigeria to the five nations were crude oil and natural gas.

The NBS said, “The major export and import market of Nigeria in Q4 2020 were India, Spain, the Netherlands, United States and China.

“The major exports to these countries were crude petroleum and natural gas. The major imports from the countries were petroleum motor spirit, used vehicles, motorcycles and antibiotics.”

The bureau stated that the all-commodity group import index increased by 0.13 per cent between October and December 2020.

“This was driven mainly by an increase in the prices of base metals and articles of base metals (one per cent), boilers, machinery and appliances; parts thereof (1.03 per cent), and products of the chemical and allied industries (0.75 per cent),” it stated.

According to worldstopexports.com, Nigeria imported about half (49.6 per cent) of its imported goods by value from Asia in 2019; another 30 per cent from suppliers in Europe with 11.2 per cent arriving from North America.

Smaller percentages were said to come from fellow African nations (6.5 per cent), Latin America (2.3 per cent) excluding Mexico but including the Caribbean, then Oceania (0.3 per cent) led by New Zealand and Australia.

Given Nigeria’s population of 201 million people, its total $47.4 billion in 2019 imports translated to about $240 in yearly product demand from every person in the West African region country.

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