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Beyond the Showroom: Why After-Sales Service Will Define Auto Industry Winners

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Beyond the Showroom: Why After-Sales Service Will Define Auto Industry Winners

Nigeria’s automotive industry must look beyond vehicle prices, specifications and flashy new models if it hopes to win lasting customer confidence. The real test of competition increasingly lies in what happens after the sale — when a vehicle needs servicing, spare parts, repairs or warranty support.

A car purchase is not a one-off transaction. It marks the beginning of an ownership journey that could last several years, during which the quality of after-sales service can determine whether a customer remains loyal to a brand or regrets the decision to buy it.

When customers struggle to obtain genuine parts, secure timely repairs or get clear answers to warranty claims, their frustration can damage confidence not only in a dealer but also in the manufacturer and the wider automotive market.

After-sales service must therefore move from the background to the centre of automotive competition in Nigeria.

 

Promises must translate into performance

Effective customer care starts with clear, credible commitments. Buyers deserve to understand warranty coverage, servicing schedules, access to genuine parts, repair procedures and the support available when problems arise.

But promises alone are not enough. A warranty has limited value if customers cannot access a competent service centre. A roadside assistance number means little without an effective response system. And a repair-time guarantee is only as good as the technicians, parts and processes supporting it.

Automotive distributors and dealers must ensure that their marketing promises are matched by the operational capacity to deliver.

Buyers, on their part, should ask questions before committing their money, examine warranty conditions and establish what support they can realistically expect throughout the vehicle’s lifespan.

 

Competing on ownership experience

Nigeria’s automotive market would benefit enormously if brands competed not only on the vehicles they sell but also on the quality of ownership experience they provide.

Such competition could drive improvements in service delivery, warranty transparency, spare-parts availability, technical training, repair turnaround and customer communication.

Some players are already putting more structured after-sales propositions before buyers. Carloha’s CarlohaCare 6-6-7 programme, for instance, combines a six-year warranty, six years of free servicing and a seven-day repair promise, subject to applicable terms and conditions. Its CarlohaCare Rescue service extends the proposition to assistance beyond the workshop.

These offerings illustrate how clearly defined service commitments can become part of a vehicle’s value proposition, rather than an afterthought.

However, the objective should not be to crown a permanent winner or single out one company as the industry benchmark. Every provider must demonstrate that its commitments are practical, transparent and consistently delivered.

The wider industry should embrace continuous improvement, with customers ultimately judging brands by their real-world experiences.

 

Automotive journalism must ask tougher questions

Automotive journalism has a critical role in broadening the conversation.

Coverage of the sector often focuses on vehicle launches, new technologies, prices, specifications and expansion plans. These remain important, but consumers also need independent reporting on the realities of vehicle ownership.

Journalists can examine warranty conditions, investigate spare-parts availability, interview service managers and fleet operators, document consumer experiences and assess how effectively companies resolve complaints.

They should celebrate genuine improvements while holding businesses accountable when their public commitments fall short.

The Nigerian Automotive Journalists Association (NAJA) is well positioned to encourage this conversation through informed reporting, industry analysis, interviews and stakeholder engagement.

The goal should be to bring manufacturers, distributors, dealers, fleet operators and consumers around a fundamental question: What level of care should Nigerians reasonably expect after buying a vehicle?

That conversation must remain independent, balanced and evidence-led, rather than becoming a promotional platform for individual brands.

 

Make after-sales service a buying criterion

The shift towards stronger customer care will gather momentum when Nigerians begin to assess after-sales support as seriously as they consider engine performance, fuel economy, safety features and purchase price.

A private buyer should ask about warranty coverage, servicing costs and the location of authorised workshops. A fleet operator should evaluate parts availability, repair turnaround and vehicle downtime alongside acquisition costs. Families should know what assistance is available when a vehicle breaks down far from home.

Dealers that offer transparent terms and dependable support should earn a competitive advantage. Those that fall short should have a clear incentive to improve.

This is particularly important in a market where vehicle ownership involves significant financial commitment and prolonged exposure to maintenance costs. A seemingly attractive purchase can become expensive if parts are difficult to source or repairs take too long.

The industry must therefore recognise that customer care is not merely a cost centre. Properly managed, it can build loyalty, strengthen brand reputation, generate repeat business and encourage referrals.

 

The real test begins after payment

Nigeria does not need an automotive market in which businesses compete only to sell more vehicles. It needs one in which they also compete to keep customers satisfied long after the keys have been handed over.

The true measure of a brand is not simply how attractively it markets a vehicle or how efficiently it closes a sale. It is how responsibly it responds when the customer needs help most.

As competition intensifies, the companies that combine good products with reliable service, accessible parts and transparent customer support will have a stronger foundation for lasting success.

For buyers, the message is equally clear: look beyond the showroom, ask the difficult questions and compare the support behind the badge.

Buy the car. Demand the care.

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Omoda, Jaecoo Storm Europe as Global Sales Surge 123% to 73,421

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Omoda, Jaecoo Storm Europe as Global Sales Surge 123% to 73,421

Chinese automotive brands strengthen foothold in UK, Spain, Italy and France as new-energy vehicles drive growth

Omoda and Jaecoo are accelerating their European expansion, buoyed by surging demand in key markets and a growing appetite for electrified vehicles, as the automotive brands recorded a 123 per cent year-on-year increase in global sales to 73,421 units in September 2026.

The latest performance underscores the brands’ growing international reach, with cumulative sales for the first nine months of the year reaching 587,846 units, according to figures released by the company.

The United Kingdom emerged as a major growth driver, with the brands recording 22,296 registrations in September, more than double their performance in the corresponding period of 2025. The volume translated into a 6.37 per cent market share and second place among automotive brands in the country for the month.

A standout performer was the Jaecoo 7, which recorded 10,813 registrations in the UK during September to become the country’s best-selling new-car model for the month. Its cumulative registrations for the first nine months of the year stood at 39,473 units.

The model’s performance highlights the growing competitive presence of the Chinese automotive brands in a market traditionally dominated by established European, Japanese and South Korean manufacturers.

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Beyond sales, Omoda and Jaecoo are also deepening their long-term commitment to the UK through plans to establish a research and development centre at UTAC Millbrook in Bedfordshire. The proposed facility will focus on areas such as chassis tuning and advanced driver-assistance systems, enabling the brands to tailor their vehicles more closely to European driving conditions and customer expectations.

Spain, Italy and France also delivered strong performances, reinforcing the brands’ broader European growth strategy.

In Spain, September registrations increased by 91.5 per cent year-on-year to 4,010 units, lifting the brands’ market share to a record 4.3 per cent. Electrified vehicles accounted for 98 per cent of their sales in the country, highlighting the importance of alternative-powertrain models to their European strategy.

Italy recorded 4,678 registrations in September, giving the brands a 3.31 per cent market share. Their cumulative registrations between January and September rose by 256.23 per cent to 32,945 units, reflecting a rapid expansion in one of Europe’s important automotive markets.

France, another market in which the brands are building their presence, recorded combined September registrations of 3,003 units. Jaecoo contributed 2,589 units, an impressive showing approximately six months after its entry into the French market.

The gains across these countries point to an increasingly coordinated European push, with Omoda and Jaecoo seeking to translate their expanding product portfolios into stronger market positions.

Electrification drives global growth

New-energy vehicles (NEVs) remained a major contributor to the brands’ worldwide performance, with sales reaching 53,957 units in September, representing an 184 per cent increase year-on-year.

The volume accounted for approximately 73.5 per cent of total monthly sales, underlining the growing contribution of electrified models to the brands’ global business.

The figures suggest that electrification is becoming central to Omoda and Jaecoo’s expansion, particularly in markets where consumers are increasingly considering hybrid and other electrified powertrains alongside conventional petrol vehicles.

With rising registrations in major European markets, expanding technical development plans and strong demand for the Jaecoo 7, the brands are seeking to consolidate their position in an increasingly competitive automotive landscape.

Sustaining the momentum will depend on their ability to maintain product appeal, strengthen dealer and after-sales networks, and respond to the differing regulatory requirements and consumer preferences across Europe.\

 

Omoda, Jaecoo Storm Europe as Global Sales Surge 123% to 73,421

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Naija Driver 2026: Online CBT Screening Holds today 

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Naija Driver 2026: Online CBT Screening Holds today 

 

LAGOS, NIGERIA — The race to identify Nigeria’s safest and most skilled drivers enters a decisive phase today, Saturday, October 17, as registered candidates nationwide prepare for the 11am online computer-based test (CBT) screening of the inaugural Nigerian Drivers Challenge, Naija Driver 2026.

The organisers have urged candidates to log in prepared, with a functional laptop or desktop computer, webcam and reliable internet connection, warning that smartphones and tablets will not be supported for the 20-minute, 40-question examination.

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Tesla’s Flying Roadster Rekindles Race to Put Cars in the Sky

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Tesla’s Flying Roadster Rekindles Race to Put Cars in the Sky

Tesla chief executive Elon Musk has brought the prospect of putting cars in the sky back to the spotlight with the unveiling of the company’s Roadster sports car. The demonstration, staged at a SpaceX facility in Texas, has reignited the debate over whether flying cars could fundamentally change how people and goods move—or whether they will remain expensive technological curiosities for wealthy enthusiasts.
Analysts note that getting a vehicle briefly off the ground is not the same as developing a practical aircraft that can transport people safely over meaningful distances, land in confined spaces and remain usable on ordinary roads.
And that is where the real challenge begins.

At the centre of the latest excitement is Tesla’s next-generation Roadster, a high-performance electric sports car equipped with technology developed in collaboration with SpaceX, Musk’s aerospace company.

During the October 15 demonstration in Texas, the vehicle performed a series of dramatic manoeuvres, including launching into the air, flipping and landing, using a system of compressed-air thrusters. Tesla also showcased a suction-based system that allowed it to perform an extraordinary stunt on a ramp. The company claims the car can accelerate from zero to 60 miles per hour in less than a second.

The spectacle was designed to demonstrate what happens when automotive engineering meets rocket technology. Musk described the project as a collaboration between what he called the world’s best car company and the world’s best rocket company.

However, the demonstration did not establish that the Roadster can sustain conventional flight, travel long distances through the air or operate as an everyday flying vehicle.

That distinction is central to the debate.

The vehicle’s production is planned for 2028, but the promised timeline, technical capabilities and regulatory pathway remain matters to watch. Tesla has previously revised its Roadster production schedules, making the latest target one that prospective buyers will need to treat cautiously.

For now, the Roadster is better understood as a demonstration of extraordinary engineering ambition than proof that flying cars are ready to transform daily commuting.

The technology is already taking shape

Tesla is not alone in pursuing the dream of personal flight. Across the aerospace and automotive industries, companies are developing vehicles that can take off and land vertically, potentially eliminating the need for conventional runways.

These machines are commonly known as electric vertical take-off and landing aircraft, or eVTOLs. Depending on their design, they use multiple electric propellers, rotors or other lifting systems to rise vertically before transitioning into forward flight.

Unlike a conventional flying car that must also function as a road vehicle, many eVTOLs are designed primarily as aircraft. Their intended uses include urban air taxis, airport transfers, medical transport and short-distance passenger services.

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One of the companies pursuing a road-and-air vehicle is California-based Alef Aeronautics. Its Model A project uses distributed propellers to lift the vehicle, illustrating a different approach from Tesla’s rocket-assisted demonstration.

The wider industry is also attracting regulatory attention. In the United States, the Federal Aviation Administration has established rules covering pilot qualifications and operations for powered-lift aircraft, creating a framework for the introduction of new types of vertical-flight transportation. Certification of individual aircraft and safe integration into airspace remain essential steps.

The implication is significant: flying transportation is no longer merely an imaginative concept. But the most practical early applications may be specialised aircraft operating along defined routes, rather than private cars routinely switching between roads and skies.

Why building a flying car is so difficult

The biggest obstacle is not simply making a vehicle leave the ground. It is combining the conflicting requirements of a road car and an aircraft without compromising either.

A car must be sturdy enough to withstand collisions, potholes and the daily stresses of road use. It needs a chassis, crash-protection structures, tyres, suspension and other components that add weight.

An aircraft must be designed around weight, lift, stability, energy efficiency and control. Every extra kilogram can affect how much energy is needed to take off and remain airborne.

Combining the two creates a difficult engineering compromise.

A flying car must also manage the transition between ground travel and flight. Engineers have to ensure that the vehicle remains stable as it lifts off, changes direction and returns to the ground. A failure during that transition could have catastrophic consequences.

The Tesla demonstration offers a glimpse of what thrust technology can achieve, but a brief airborne manoeuvre does not answer the harder questions about sustained flight, passenger safety, weather resistance, emergency landing and repeated everyday use.

Battery performance presents another challenge for electric flying vehicles. Taking off vertically demands considerable power, while maintaining safe flight requires sufficient energy reserves. Designers must balance passenger capacity, range, payload and operating costs.

Then comes the question of price. A machine carrying sophisticated aviation systems, advanced batteries and road-safety equipment is unlikely to match the cost of an ordinary family car in its early years.

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These challenges explain why the first commercially successful flying vehicles may be aircraft that serve specific transport needs, rather than universal replacements for cars.

Will flying cars end traffic congestion?

The promise of flying cars is particularly attractive in cities such as Lagos where road congestion consumes hours of people’s lives and imposes substantial economic costs.

In principle, moving some journeys into the air could shorten travel times between distant urban centres, business districts, airports and industrial locations. Electric air taxis could offer faster alternatives for passengers willing to pay a premium.

Yet the idea that everyone will soon fly above traffic is less convincing.

Cities cannot allow thousands of privately operated aircraft to take off and land wherever their owners choose. Flight paths, separation distances, weather conditions, emergency procedures and air-traffic management would all have to be coordinated.

Landing infrastructure is another constraint. Even aircraft capable of vertical take-off need suitable places to land, recharge or refuel, undergo maintenance and accommodate passengers.

For flying cars that are also road-legal, owners would still need somewhere to park and drive. A vehicle that takes off from one location but cannot land safely near its destination may offer little practical advantage.

Noise could also become a concern, particularly for residents living near vertiports and frequently used flight corridors.

Consequently, the first generation of urban flying transport is more likely to resemble a carefully managed air-taxi network than an unrestricted skyway for private motorists.

Could flying cars become affordable?

Cost may ultimately determine whether flying vehicles transform transportation or remain a luxury reserved for a small group of buyers.

Early models are likely to carry substantial costs associated with advanced engineering, certification, insurance, maintenance and specialised training. Even when a vehicle can be operated without a conventional runway, its aviation-related requirements will distinguish it from an ordinary car.

The more promising business model may therefore involve shared use.

Instead of buying an expensive flying vehicle, passengers could book an air taxi for particular journeys. Operators could spread the cost of aircraft, maintenance and infrastructure across multiple trips.

As manufacturing scales up and technology improves, some costs may fall. But cheaper batteries and more efficient motors alone will not resolve every challenge involving certification, safety, infrastructure and public acceptance.

Tesla’s Roadster could still influence the industry by attracting attention to new propulsion technologies and encouraging competition. Its immediate significance, however, is more likely to be technological and symbolic than a mass-market transportation breakthrough.

What does the future hold for Nigeria?

For Nigeria, the emergence of flying vehicles presents both opportunities and questions.

Lagos offers an obvious illustration of the problem such technology seeks to address. Heavy congestion along major routes, including the Lekki-Epe corridor and key approaches to the island business districts, creates demand for faster and more predictable transport options.

Abuja, with its expanding urban footprint and relatively long journeys between some residential, administrative and commercial districts, could also eventually find specialised aerial mobility useful.

Potential applications extend beyond executive travel. Subject to safety, cost and regulatory approval, future vertical-flight aircraft could support emergency medical transfers, time-sensitive cargo delivery and connections between airports and business centres.

But Nigeria would need more than imported aircraft to develop a sustainable flying-mobility ecosystem.

The country would require appropriate aviation regulations, trained personnel, reliable charging or energy infrastructure, approved landing facilities, maintenance capabilities and effective airspace coordination. Affordability would be especially important in a market where many commuters depend on public transport and conventional road-based mobility.

The Nigerian Civil Aviation Authority would have a crucial role in determining how emerging aircraft technologies could be certified and operated locally, in line with applicable national requirements and international aviation standards.

There may also be opportunities for local engineering firms, technology companies and transport operators to participate in infrastructure development, maintenance and specialised mobility services.

Nevertheless, the business case would have to be demonstrated. A flying taxi that saves time but costs many times more than a road journey would initially serve a limited market.

For Nigeria, the most realistic starting point may be specialised commercial operations, rather than privately owned flying cars becoming a common sight over major cities.

The flying car remains an intriguing glimpse of the future—one with the potential to reshape mobility, but not yet a replacement for the familiar car on the road.

Tesla’s Flying Roadster Rekindles Race to Put Cars in the Sky

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