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Toyota (Nigeria) climbs top 50 brands list, hails customers for success
Toyota (Nigeria) climbs top 50 brands list, hails customers for success
It is official; Toyota (Nigeria) Limited, a leader in the automobile industry, is now rated as one of the top 50 brands in the country.
Managing Director of the auto company, Mr. Kunle Ade-Ojo, described the latest recognition as a remarkable achievement, having to share the award platform with Dangote Industries Limited, MTN Nigeria and Access Bank, among other high-flying brands.
He attributed the consistent success to the company’s investments and its improvement along the customer service delivery value chain.
A statement from the auto firm quoted Ade-Ojo saying, “I would like to express my sincere appreciation to all stake holders as we celebrate a significant milestone—being recognized as the leading automotive brand among the Most Popular and Top 50 brands in Nigeria, according to Brand Nigeria.
“This achievement reflects the trust and support of our valued customers, dedicated dealers and employees. It is a testament to the collective effort of all who have contributed to our success. Our commitment to delivering exceptional customer service is fundamental to our operations, evident in our state-of-the-art Toyota Workshops including the latest in Isolo and our extensive network of dealers and service centers across Nigeria.”
“Our local assembly plant not only supports economic development but also provides job opportunities for young Nigerians. We take pride in training our internationally certified technicians to ensure they handle customers’ vehicles professionally, with attention to detail. Furthermore, our diverse range of vehicle offerings and accessibility to genuine spare parts are geared to meet the varied preferences and needs of our customers, while the annual Toyota Motor Show enhances customer engagement by offering the platform for customers to experience our range of Toyota models firsthand.”
“I truly extend my heartfelt gratitude to our loyal customers, dedicated dealers, and diligent staff for their invaluable contributions to our success. Together, we will continue to drive innovation and uphold the highest standards of quality.”
According to the organizers of the award, the Top 50 Brands Nigeria is an annual brand evaluation that has become a key reference point for corporate performance in the Country.
The CEO of the Top 50 Brands Nigeria, Taiwo Oluboyede, while unveiling the winners of this year’s award, said the 2024 edition highlighted the brands that has successfully navigated the challenges of the Nigerian market, particularly in the past year, with lots of uncertainties with the cost of doing business, showcasing those that had remained resilient and popular among consumers.
“This exercise rates brands on their ability to meet consumer expectations, offering an independent opinion on how these brands resonate with the market, “the organizing firm stated.
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Carloha Nigeria Unveils Nationwide 6-6-7 Rescue Service, Extends Free Roadside Assistance Beyond Chery Owners
Carloha Nigeria Unveils Nationwide 6-6-7 Rescue Service, Extends Free Roadside Assistance Beyond Chery Owners
Carloha Nigeria, the authorised distributor of Chery vehicles in Nigeria, has launched the CarlohaCare 6-6-7 Rescue Initiative, a nationwide emergency roadside assistance programme aimed at providing prompt and professional support to motorists stranded by vehicle breakdowns on highways and major roads across the country.
The 24-hour rescue service, which is available through a dedicated emergency hotline, reinforces the company’s commitment to enhancing vehicle ownership by ensuring that trained rescue professionals are on standby to respond to emergencies whenever they occur.
The auto firm says motorists in need of assistance can reach the CarlohaCare Rescue Team by calling 07000 667 667, after which a professionally trained crew will be dispatched to provide support.
While response times would depend on location and road accessibility, the company assured that every distress call would receive professional attention.
The rescue programme is the latest addition to Carloha Nigeria’s award-winning CarlohaCare 6-6-7 aftersales package, which earned the company the Most Outstanding Aftersales Car Company award at the Nigeria Auto Journalists Association (NAJA) Awards.
The package offers a six-year manufacturer’s warranty, six years of free scheduled maintenance and a seven-day repair promise.
Under the repair guarantee, customers are provided with a courtesy vehicle if repairs extend beyond seven working days due to parts availability or other qualifying circumstances.
The new rescue initiative now takes that commitment beyond the workshop to the roadside.
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Speaking on the development, Carloha Nigeria’s After-sales Manager, Samson Akinbowale, said the initiative was designed to give motorists greater confidence by ensuring help is always within reach.
“Vehicle breakdowns can occur unexpectedly and often create stressful situations for motorists. With the CarlohaCare 6-6-7 Rescue Initiative, our customers can enjoy peace of mind knowing that a dedicated team of trained professionals is available around the clock to provide prompt assistance whenever they need it,” he said.
Akinbowale added that the programme also includes on-location maintenance support to minimise vehicle downtime for both individual motorists and fleet operators.
Also speaking, the company’s General Manager, Marketing, Felix Mahan, described the initiative as another milestone in Carloha Nigeria’s customer-focused strategy.
“The CarlohaCare 6-6-7 Rescue Initiative is an extension of our vision to provide a superior ownership experience and eliminate the worries that come with vehicle ownership. We want every Chery owner to know that help is always just a phone call away,” Mahan said.
In a move the company described as an industry first in Nigeria, Carloha Nigeria announced that for a limited period, the free roadside rescue service would also be available to owners of non-Chery vehicles, subject to operational capacity. Chery owners, however, will continue to receive priority during periods of high demand.
According to Mahan, the decision reflects the company’s commitment to improving road safety and supporting the wider motoring community.
“We have the team, the trucks and the expertise. When our rescue fleet has spare capacity, it is our responsibility to deploy those resources to keep Nigeria’s roads moving, regardless of the vehicle brand. By extending this service beyond our customers, we are contributing to safer roads and setting a new benchmark for aftersales support in the Nigerian automotive industry,” he said.
Non-Chery motorists requiring assistance can call the same emergency hotline to confirm eligibility at the time of request. The company also advised motorists to follow its official social media platforms and website for updates on service availability and coverage areas.
Beyond emergency rescue and towing, the initiative provides on-location maintenance and technical support for individual motorists and fleet operators, where applicable. Carloha Nigeria said the service is expected to reduce workshop visits, minimise vehicle downtime and give motorists greater peace of mind on Nigerian roads.
Carloha Nigeria Unveils Nationwide 6-6-7 Rescue Service, Extends Free Roadside Assistance Beyond Chery Owners
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NADDC Eyes Media Alliance to Fast-Track Automotive Industry Growth
NADDC Eyes Media Alliance to Fast-Track Automotive Industry Growth
The National Automotive Design and Development Council (NADDC) has identified stronger collaboration with specialised motoring media as a strategic imperative for accelerating the growth of Nigeria’s automotive industry, saying sustained public awareness, investor confidence and policy support are crucial to transforming the country into a leading vehicle manufacturing hub in Africa.
The Council stated this while receiving the Motoring World Resilience in National Automotive Development Award during the 30th anniversary celebration of Motoring World magazine in Lagos.
The award recognises NADDC’s consistent commitment to promoting local vehicle manufacturing, skills development and industrial growth despite economic headwinds and policy challenges.
Receiving the award on behalf of the Director-General of NADDC, Otunba Oluwemimo Joseph Osanipin, the Director of the General Services Department, Mrs. Susan Bisong-Taiwo, reaffirmed the Council’s determination to position Nigeria as a leading automotive manufacturing and innovation hub in Africa.
In a keynote address delivered on behalf of the Director-General and titled “Motoring Media as a Catalyst for Automotive Industry Growth in Nigeria,” Osanipin said specialised motoring media remains indispensable to the country’s automotive industrialisation drive by promoting investment, shaping public perception and deepening understanding of emerging mobility technologies.
He noted that across the world, the media had played a strategic role in supporting local manufacturing, educating consumers, stimulating policy debates, attracting investment and strengthening confidence in the automotive industry.
“The media is the bridge between government, industry and the public. It informs. It educates. It influences perception. And, importantly, it drives national conversations,” he said.
According to him, the global automotive industry is witnessing unprecedented transformation driven by electric mobility, alternative fuels, smart manufacturing and green transportation technologies, adding that Nigeria must position itself to benefit from these emerging opportunities.
Osanipin disclosed that NADDC is implementing strategic programmes aimed at transforming Nigeria from a vehicle-consuming nation into a competitive automotive manufacturing and innovation centre. The initiatives, he said, include electric vehicle development, compressed natural gas (CNG) conversion programmes, local content promotion, automotive component manufacturing, skills acquisition and strategic partnerships across the industry.
He stressed that government policies alone cannot deliver the desired transformation, urging the motoring media to simplify automotive policies for public understanding, educate Nigerians on cleaner mobility solutions, encourage patronage of locally assembled vehicles and sustain constructive engagement among policymakers, investors, manufacturers and consumers.
The Director-General also underscored the importance of positive and balanced narratives in attracting investment to the sector.
“Where the narrative is dominated only by challenges and uncertainties, investor confidence weakens. But when the media responsibly highlights innovation, progress and opportunities, it inspires confidence and stimulates growth,” he said.
Osanipin commended Motoring World magazine for its resilience and invaluable contributions to automotive journalism, policy advocacy and industry development over the past 30 years, describing its longevity in Nigeria’s challenging media environment as a reflection of professionalism, relevance and dedication.
He maintained that stronger collaboration among government institutions, industry operators and specialised motoring media would become even more critical as Nigeria advances its automotive industrialisation and energy transition agenda.
Highlighting Nigeria’s prospects, he said the country has significant automotive potential arising from its large market, youthful population, growing technical capacity, increasing investor interest and abundant natural resources. He, however, stressed that policy consistency, infrastructure development and sustained stakeholder collaboration remain essential to unlocking the sector’s full potential.
“If government, industry and the media work together strategically, Nigeria can emerge as a major automotive hub on the African continent,” he said.
The Motoring World Resilience in National Automotive Development Award honours institutions and individuals that have demonstrated exceptional commitment and resilience in advancing Nigeria’s automotive industrialisation despite prevailing economic and policy challenges.
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Auto
Relief for Last-Mile Delivery Operators as TSS Motors launches Forland T5 light Trucks
Relief for Last-Mile Delivery Operators as TSS Motors launches Forland T5 light Trucks
Nigeria’s fast-growing logistics and distribution sector has received a major boost as Transit Support Services Ltd. (TSS Motors) unveiled the locally assembled Forland T5 light truck, a new range of mini trucks designed to slash the high operating costs that have long plagued last-mile delivery operators.
The company said the introduction of the Forland T5 series, assembled at its Enugu plant, is aimed at providing businesses with a durable, affordable and fuel-efficient solution for the most expensive stage of the supply chain—the final delivery to customers.
Although the last mile is typically the shortest leg of the distribution process, it remains the most complex and costly, accounting for a significant share of transportation and shipping expenses.
By leveraging local vehicle assembly, TSS said it is passing on substantial cost savings to logistics operators and businesses.

Speaking on the new product, TSS Senior Sales Executive, Miss Blessing Aluh, said the company developed the Forland T5 in response to the growing demand for practical and cost-effective delivery vehicles.
“Businesses have long been searching for a practical solution to the high cost of last-mile deliveries. With our Forland T5, that much-awaited solution has finally arrived in Nigeria.
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“TSS has come to the rescue with a truck specially adapted for last-mile delivery because of its low maintenance cost. It is guaranteed to reduce operating expenses and make deliveries more efficient,” she said.
According to Aluh, the T5 is built by Forland, the specialised light truck division of Foton, and manufactured to high international quality standards.
The truck is powered by an 82-kilowatt DAM 15R petrol engine noted for its fuel efficiency and low emissions.
It is offered in both box-body and cabin-and-chassis configurations, giving businesses the flexibility to choose a model that best suits their operations.
Aluh explained that the cabin-and-chassis version would enable customers to fit a wide range of specialised bodies, including flatbeds, enclosed box bodies, drop-side bodies, refrigerated vans, mobile clinics and mobile vending units for food, snacks and beverages.
The air-conditioned cabin comfortably seats the driver and a salesperson, while the vehicle comes with a manual transmission and hydraulic braking system.
To meet varying operational needs, TSS is offering the Forland T5 in 1.5-tonne and 2-tonne payload variants, alongside a 2.5-tonne dual-fuel CNG/petrol version.
Like other Forland vehicles marketed by the company, the T5 is backed by nationwide after-sales support, including a one-year or 100,000-kilometre warranty.
TSS said local assembly has also made the vehicle more affordable, with the flatbed version priced at less than ₦16 million.
Aluh noted that customers have the option of buying the flatbed model and building a customised body elsewhere or purchasing a factory-fitted box-body version directly from the company.
“What this means is that you can build your box body elsewhere or customise it the way you need it. But we also supply box bodies,” she said.

She added that TSS can also facilitate bank financing for qualified buyers, enabling customers to spread payment for the vehicles over an agreed period.
Relief for Last-Mile Delivery Operators as TSS Motors launches Forland T5 light Trucks
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