Belta, Rumion unveiling thrills at Toyota Motor Show
Many days after Toyota Nigeria Limited held a three-day exclusive Toyota Motor Show in Nigeria, echos from the event are still reverberating as visitors to the fair and other stakeholders in the nation’s auto industry are still talking about it.
Two Toyota models officially launched at the event, the Belta and Rumion, are still a major talking point.
The products’ launch on Friday, which was the Day 2 of the three-day event, added colour to the solo Toyota Motor Show as it was witnessed by leaders of the corporate organisations, captains of industry and top-level government officials.
Managing Director of TNL, Mr. Kunle Ade-Ojo, performed the unveiling assisted by Rear Admiral Yusuf who represented Chief of Naval Staff, Vice Admiral Emmanuel Ikechukwu Ogalla.
Apart from the launch, the motor show loaded with a number of activities delighted Toyota brand’s individual, corporate and government customers as well as prospective customers that visited with memorable vehicles display, special after-sale packages, test drives and and engaging interactions.
The three-day event (June 27-29) held at The Podium, Lekki, under a setting and ambience akin to international auto fairs in Europe and America, showed a novel way to gain customers confidence.
The cozy roomy space also accommodated the Body and Paint Section, the Spare Parts cubicle and the Service area.
Outside the hall but within the event centre fully decorated for the Toyota show was an international test-drive arena for customers willing to have a feel of any of the cars.
Apart from the TNL MD Ade-Ojo, other executives of TNL were on the ground giving details of each of the vehicles displayed as well as after-sales advisory.
Kunle Ade-Ojo personally took corporate customers including top government officials, influential leaders and chief executive officers of major companies on a tour of the different sections.
Speaking with journalists earlier, he said, “This show is for all Toyota customers and other Nigerians interested in buying Toyota vehicles.
“While we’re still participating in other shows, this solo Toyota Motor Show will enable us to concentrate on our customers’ needs, giving them a view of our range of vehicles and letting them to know other things we can do for them in terms of after-sale service, spare parts availability and body and paint as well as other value-adding services.”
The show, he said, afforded the TNL team an opportunity to “have one-on-one interaction with our customers without any distraction; free diagnosis on customers’ vehicles and a test drive, all taking place in a quiet and comfortable environment.”
Ade-Ojo who also had a parley with the CEOs expressed satisfaction with the attendance and the outcome of the event.
He said, “It was a wonderful outing. Everybody enjoyed the ability to come and have a one-on-one interaction with our team.
“The after-sale area is one sector that has been of major interest to customers who have been coming. The free diagnosis has been well received.”
Ade-Ojo also spoke on the TNL’s plans to unveil three new electric vehicles into the country in the next three years as part of its plans to support the government’s green deal initiative.
“By the end of this year, we’ll be introducing our first hybrid electric vehicle, the Cross. Next year, we’ll introduce the RAV4 hybrid. And late next year or early 2026, we would be bringing in the Land Cruiser Prado hybrid,” he stated.
He said TNL would be lending its big network of workshops to support the Federal Government’s campaign for the use of Compressed Natural Gas-powered vehicles through conversion.
“We are almost concluding arrangements with different partners to use our network of workshops for the vehicles conversion to CNG-powered,” he said.
The TNL MD recalled that Nigeria sold about 10,000 new vehicles last year, with Toyota recording about 1,500 units.
He said that about 15,000 new vehicles were projected to be sold in Nigeria this year, adding that Toyota was on course to double its last year’s performance.
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