Carloha shakes up pickup market with launch of heavy-duty Chery Himla

Carloha shakes up pickup market with launch of heavy-duty Chery Himla

Carloha Nigeria has officially unveiled the Chery Himla pickup in Nigeria, marking the brand’s entry into the country’s highly competitive pickup segment with a bold focus on productivity, durability and business efficiency.

The launch, held at Orange Island, Lekki, Lagos on February 19, 2026, positions the Himla not merely as a utility vehicle but as a high-performance mobile business asset tailored for commerce, agriculture, logistics, security operations and regional trade.

Speaking at the event, Managing Director of Carloha Nigeria, Mr. Sola Adigun, described the unveiling as a significant milestone for the company and Nigerian entrepreneurs.

“Today’s launch represents a key milestone, with Himla engineered to enhance efficiency and productivity for security outfits, farmers, logistics operators, entrepreneurs and others,” he said.

Built for Bigger Load, Fewer Tripsĺ

At the heart of the Himla’s appeal is its class-leading 1,276-litre cargo bed (1,530 mm × 1,620 mm × 515 mm), designed to accommodate standard industrial pallets and enable what the company describes as “one-trip loading.”

Its optimised chassis and suspension design minimise wheel arch intrusions, creating a flatter and more practical loading surface.

Integrated side and rear steps simplify loading and unloading, helping businesses improve turnaround time in demanding work environments.

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Built on a high-strength ladder frame with reinforced rear-spring suspension, the Himla offers a rated payload exceeding 1,000 kg while maintaining stability under heavy loads.

It also boasts a 3-ton towing capacity, positioning it as a strong contender for hauling equipment, refrigerated containers and other heavy-duty applications across logistics, construction and agriculture.

Engineered for Nigerian Terrain

Designed with Nigeria’s diverse road conditions in mind, the Himla features advanced 4×4 capability and 265 mm ground clearance to tackle rough job sites and rural terrain with confidence.

Carloha says the pickup is engineered for durability in high temperatures and humid environments, incorporating wear-resistant and anti-corrosion materials, galvanised steel components and high-strength body panels. Multiple heavy-duty anchoring points ensure cargo stability even on uneven surfaces.

The vehicle is available in ICE variants and comes equipped with premium leather seats, a 15.6-inch central touchscreen, a 9.2-inch digital dashboard display and enhanced rear-seat comfort. Higher-end models feature advanced driver assistance systems.

Real-World Test Drive

Motoring journalists, customers and automobile enthusiasts at the launch event had the opportunity to test-drive the Himla across simulated terrains.

The demonstration highlighted its 4×4 capability, hill approach and descent angles, towing strength, load stability, water-wading ability, in-cabin quietness and overall ride comfort.

General Manager, Marketing at Carloha Nigeria, Mr. Felix Mahan, described the Himla as a cornerstone of Chery’s global pickup strategy.

He said the model combines “class-leading cargo capacity, hardcore load capability, advanced technology and climate-adapted engineering” to serve Nigerian entrepreneurs as a reliable business partner.

Backed by a class-leading six-year warranty, the Himla enters the Nigerian market with a strong value proposition.

With its unveiling, Carloha is betting that Nigeria’s evolving economy will increasingly demand pickups that do more than transport goods — vehicles designed to power productivity, cut operational costs and drive enterprise growth.

 

Carloha shakes up pickup market with launch of heavy-duty Chery Himla