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Coscharis Group holds strategic retreat, promises to further deliver value for money  

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Coscharis Group holds strategic retreat, promises to further deliver value for money  

 

Members of Board of Directors of all the companies within the Coscharis Group have resolved to further deliver value for money to their numerous customers.

This position came after brain-storming sessions at a two-day strategy retreat session on the various sectors where they operate within and outside Nigeria.

A statement by Abiona Babarinde, General Manager, Marketing and Corporate Communications, Coscharis Group listed the sectors as the Agro – Allied, Information Technology, Health, Beverages, Logistics/Leasing, Automotive, Property and Chemical & Allied with the promissory note to deliver total positive brand experience in 2025 and beyond.

Coscharis’ promise is to give top notch customer brand experience that will further endear all their brands represented in Nigeria to various customers across board.

Speaking at the retreat in Lagos, Chairman, Coscharis Group of Companies, Dr. Cosmas Maduka, CON charged the team to continually delight all customers by going extra mile to deliver the actual value for money as stated in the company’s pay off line.

“In the present dispensation where all the customers so demand is excellent service and value for their hard earned money, we do not have a choice rather than to go extra mile at all times not just to win a new customer but to retain them and earn their respect to naturally become our brand ambassadors.

“For us to remain an institution that is timeless in relevance as our vision, we have to constantly be driven by our brand promise to deliver value for money at all times in all our engagements with our customers in all ramifications especially in the ever dynamic business environment.”

Strategic topics with global best practices as business scenarios were discussed during the strategy sessions with respected scholars as guest speakers.

The respected Professor of Marketing from Lagos Business School, Professor Tayo Otubanjo, delivered an impactful lecture on ‘Strategic Product and Corporate Marketing in Economically Challenging Times’.

Sam Cookey Jnr, a change leadership consultant, gave a robust lecture on ‘Leading in turbulent times’.

The entire two day retreat was facilitated by another Scholar in person of Dr. Franklin Ngwu, an Economist, Associate Professor in Strategy, Governance and Risk Management with the Lagos African University), Lagos.

From the robust and engaging strategy sessions, the various board members resolved to lead their various companies to achieve the agreed strategic imperatives/actions for 2025 and beyond.

In his closing remarks to end the retreat, the Deputy Group Managing Director, Coscharis Group, Mr. Fred Amobi, charged the MDs of the various companies within the Group on the importance of ensuring that all the strategic imperatives and actions agreed during the retreat should be cascaded to their teams so that everyone would be fully aware of the focus which would make for successful implementation.

He said, “Strategy is absolutely nothing if it is not well executed because the execution is what makes it useful and impactful.

“I equally charge you all on the need for team work/spirit by building every member of your team as a business manager for them to take ownership of their various units of the business and not to work in silos.”

According to the statement, Coscharis Group remains a leading player in various key business sectors of the economy in Nigeria with a very strong master brand (Coscharis) presence that has a robust reputable portfolio representing globally respected iconic brands across all the business sector where they play.

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Happening now: Hyundai unveiling of Mufasa and Grand Creta

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Happening now: Hyundai unveiling of Mufasa and Grand Creta (photos)

Two latest models of Hyundai auto brands are currently being officially rolled out in Lagos. The new vehicles are Mufasa and Grand Creta.

The unveiling is taking place at the Hyundai showroom on Akin Adesola Street Victoria Island, Lagos.

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No 5% Petrol Tax Plan, Oyedele Says, Amid Public Concerns

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No 5% Petrol Tax Plan, Oyedele Says, Amid Public Concerns

 

The Federal Government has no plan to introduce a new tax on petrol, Minister of Finance and Coordinating Minister of the Economy, Taiwo Oyedele, has said, dismissing reports that the administration of President Bola Tinubu intends to impose a five per cent levy on petroleum products.

Oyedele clarified the issue in a statement posted on his X account on Tuesday, insisting that a fuel tax was not being considered by the government.

“In my interview with ARISE News, I was clear: a fuel tax is not on the table,” he said.

His statement follows reports linking him to the proposed five per cent tax, which sparked concerns about a possible increase in the cost of petrol amid Nigeria’s persistent cost-of-living crisis.

Petrol prices have remained a major driver of transportation and distribution costs since the removal of the fuel subsidy, contributing to higher prices of food and other essential goods and services.

The prospect of an additional levy had raised fears that households and businesses could face further financial pressure.

However, Oyedele’s clarification indicates that the Federal Government is not currently considering the proposed fuel tax, amid broader efforts to reform Nigeria’s tax system and strengthen public finances.

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Beyond the Showroom: Why After-Sales Service Will Define Auto Industry Winners

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Beyond the Showroom: Why After-Sales Service Will Define Auto Industry Winners

Nigeria’s automotive industry must look beyond vehicle prices, specifications and flashy new models if it hopes to win lasting customer confidence. The real test of competition increasingly lies in what happens after the sale — when a vehicle needs servicing, spare parts, repairs or warranty support.

A car purchase is not a one-off transaction. It marks the beginning of an ownership journey that could last several years, during which the quality of after-sales service can determine whether a customer remains loyal to a brand or regrets the decision to buy it.

When customers struggle to obtain genuine parts, secure timely repairs or get clear answers to warranty claims, their frustration can damage confidence not only in a dealer but also in the manufacturer and the wider automotive market.

After-sales service must therefore move from the background to the centre of automotive competition in Nigeria.

 

Promises must translate into performance

Effective customer care starts with clear, credible commitments. Buyers deserve to understand warranty coverage, servicing schedules, access to genuine parts, repair procedures and the support available when problems arise.

But promises alone are not enough. A warranty has limited value if customers cannot access a competent service centre. A roadside assistance number means little without an effective response system. And a repair-time guarantee is only as good as the technicians, parts and processes supporting it.

Automotive distributors and dealers must ensure that their marketing promises are matched by the operational capacity to deliver.

Buyers, on their part, should ask questions before committing their money, examine warranty conditions and establish what support they can realistically expect throughout the vehicle’s lifespan.

 

Competing on ownership experience

Nigeria’s automotive market would benefit enormously if brands competed not only on the vehicles they sell but also on the quality of ownership experience they provide.

Such competition could drive improvements in service delivery, warranty transparency, spare-parts availability, technical training, repair turnaround and customer communication.

Some players are already putting more structured after-sales propositions before buyers. Carloha’s CarlohaCare 6-6-7 programme, for instance, combines a six-year warranty, six years of free servicing and a seven-day repair promise, subject to applicable terms and conditions. Its CarlohaCare Rescue service extends the proposition to assistance beyond the workshop.

These offerings illustrate how clearly defined service commitments can become part of a vehicle’s value proposition, rather than an afterthought.

However, the objective should not be to crown a permanent winner or single out one company as the industry benchmark. Every provider must demonstrate that its commitments are practical, transparent and consistently delivered.

The wider industry should embrace continuous improvement, with customers ultimately judging brands by their real-world experiences.

 

Automotive journalism must ask tougher questions

Automotive journalism has a critical role in broadening the conversation.

Coverage of the sector often focuses on vehicle launches, new technologies, prices, specifications and expansion plans. These remain important, but consumers also need independent reporting on the realities of vehicle ownership.

Journalists can examine warranty conditions, investigate spare-parts availability, interview service managers and fleet operators, document consumer experiences and assess how effectively companies resolve complaints.

They should celebrate genuine improvements while holding businesses accountable when their public commitments fall short.

The Nigerian Automotive Journalists Association (NAJA) is well positioned to encourage this conversation through informed reporting, industry analysis, interviews and stakeholder engagement.

The goal should be to bring manufacturers, distributors, dealers, fleet operators and consumers around a fundamental question: What level of care should Nigerians reasonably expect after buying a vehicle?

That conversation must remain independent, balanced and evidence-led, rather than becoming a promotional platform for individual brands.

 

Make after-sales service a buying criterion

The shift towards stronger customer care will gather momentum when Nigerians begin to assess after-sales support as seriously as they consider engine performance, fuel economy, safety features and purchase price.

A private buyer should ask about warranty coverage, servicing costs and the location of authorised workshops. A fleet operator should evaluate parts availability, repair turnaround and vehicle downtime alongside acquisition costs. Families should know what assistance is available when a vehicle breaks down far from home.

Dealers that offer transparent terms and dependable support should earn a competitive advantage. Those that fall short should have a clear incentive to improve.

This is particularly important in a market where vehicle ownership involves significant financial commitment and prolonged exposure to maintenance costs. A seemingly attractive purchase can become expensive if parts are difficult to source or repairs take too long.

The industry must therefore recognise that customer care is not merely a cost centre. Properly managed, it can build loyalty, strengthen brand reputation, generate repeat business and encourage referrals.

 

The real test begins after payment

Nigeria does not need an automotive market in which businesses compete only to sell more vehicles. It needs one in which they also compete to keep customers satisfied long after the keys have been handed over.

The true measure of a brand is not simply how attractively it markets a vehicle or how efficiently it closes a sale. It is how responsibly it responds when the customer needs help most.

As competition intensifies, the companies that combine good products with reliable service, accessible parts and transparent customer support will have a stronger foundation for lasting success.

For buyers, the message is equally clear: look beyond the showroom, ask the difficult questions and compare the support behind the badge.

Buy the car. Demand the care.

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