AutoTrends: Coscharis to launch Bronco at Lagos auto fair, displays three brands

As Lagos Motor Fair opens today with a lot of exciting features, Coscharis Motors Plc says it will be exhibiting three auto brands at the show.

It named the brands as Ford, Renault and Ford Trucks, just as it disclosed that a new Ford Model, Bronco, would be introduced to the Nigerian market and launched at the Lagos motor fair.

The fair will hold from May 30 to June 4, 2022 at the Balmoral Convention Centre, Federal Palace Hotel, Lagos.

Coscharis in a statement said while Ford and Renault would feature passenger vehicles including sedan, SUVs and pick-up trucks, Ford Trucks would be featuring heavy Duty Commercial Vehicles (HDCV) ranging from tractor heads to dump trucks, concrete mixer and tippers.

The auto firm also promised to delight its numerous customers with special promotional offers across the three brands at the fair.

“The highpoint of the motor fair will be the unveiling of a new Ford name plate, Bronco, into the Nigerian market,” Coscharis stated.

General Manager, Marketing and Corporate Communications of the Coscharis Group, Abiona Babarinde, said, “As the exclusive representative of these three brands in Nigeria, we are bringing our showrooms closer to our customers at the fair.

“Also, we are excited to announce that we will be delighting our customers with the many mouth-watering offers we have lined up for them at the motor fair. We are also keen to reveal the latest addition to our Ford brand in Nigeria, the Bronco.”

He said Coscharis Motors would also offer vehicle sales, after-sale services, trade-in options and vehicle finance options (in partnership with Coscharis Mobility and some other finance companies) to her customers at the motor fair.

“This is to deliver a total brand experience to customers and prospects alike when they visit the Coscharis pavilion throughout the duration of the fair.” He added.