World Cup
FIFA Introduces $60 “Supporter Entry Tier” Tickets Amid 2026 World Cup Pricing Backlash
FIFA has unveiled a new cut-price ticket category for the 2026 World Cup in the United States, Canada, and Mexico, following widespread backlash from fans over the tournament’s high ticket prices.
The global football governing body announced the creation of a limited “Supporter Entry Tier”, priced at $60 (51 euros) for all 104 matches, including the final. The tickets are reserved for fans of qualified national teams and constitute 10 percent of each federation’s allocation, aiming to make the event more accessible to traveling supporters.
Fan group Football Supporters Europe (FSE) welcomed the move but criticized FIFA for offering too few tickets, describing it as an “appeasement tactic”. FSE highlighted that most fans would still face extortionate prices, with the cost to follow a team from the first match to the final potentially reaching $6,900—almost five times higher than the 2022 Qatar World Cup.
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Britain’s Prime Minister Keir Starmer also weighed in, stating that FIFA’s new pricing did not go far enough to support genuine football supporters, urging the organisation to make tickets more affordable.
FIFA said the $60 tickets are to be allocated specifically to loyal fans closely connected to national teams, and refunds will have administrative fees waived for knockout-round tickets if a fan’s team is eliminated early.
The announcement comes amid extraordinary global demand for tickets, with 20 million requests already submitted. The first round of ticket sales draws is scheduled for Tuesday, January 13, 2026.
The move highlights FIFA’s efforts to balance fan accessibility with high demand for the 2026 World Cup, while continuing to face scrutiny over ticket affordability and supporter inclusion, including provisions for fans with disabilities.
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