Firm unveils mobile outdoor-Led advertising on modern taxis – Newstrends
Connect with us

Auto

Firm unveils mobile outdoor-Led advertising on modern taxis

Published

on

An indigenous firm, 88 Network, has introduced into the Nigerian market, a mobile advertising solution for brands and companies to advertise their products and services.

This can readily be affixed to the taxi hailings now operating in the country such as Uber, Bolt and In-driver.
This solution, according to the founder and CEO of the company, Oluwaseun Oloto, is deployed via a rear view-led screen mounted on the rear windscreen of the car.
She explained that the solution is a “transparent in-vehicle portable rear window LED display; it does not block out light or the view on both sides.’
This, according to her, allows the driver to see through his rear-view windows while driving.
“In comparison to the traditional LED screens, the transparent LED screen is more creative in displaying content. As the vehicle is being driven on the road, the advertisements will be appreciated potentially,” she stated.
“Also, the selling point is that the screens record data capturing like impressions and groups tracking; that way, there is value for money,” she added.
Giving more insights into the advantages of the new solution over the static advertising display on the body of vehicles, Oloto said with the old method, “you can only advertise one brand per time, and once the vehicle is dented, the advert message is affected.
“Adverts pasted though may be creative, they are not interactive, and adverts are less visible at night, and the SAV used distorts the body of the vehicle.”
According to her “mobile advertising in Lagos has proved to be one of the effective and efficient means of outdoor advertising because a lot of the residents spend most of their time outdoor and mostly inside traffic. This channel of advertising conveys over 1,000 different campaigns monthly since its inception.”
She also said “as an innovative and technology-driven business, we constantly seek out ways to bring brands closer to consumers through our diverse range of services.”
The CEO concluded that in the long run, the new advertising solution would be more cost effective for brands advertising because of its multiple advantages over the old static method.

Continue Reading
Advertisement

Auto

African automakers, minister, NADDC DG for June 27 Nigeria industry summit

Published

on

African automakers, minister, NADDC DG for June 27 Nigeria industry summit

A delegation of the African Association of Automotive Manufacturers (AAAM) from South Africa is expected in Nigeria on June 27 this year to attend the maiden edition of the Nigeria Auto Industry Summit (NAISU).

The team will be joined by the Nigeria Association of Automotive Manufacturers (NAMA) team and other leading stakeholders to brainstorm on the sector’s development in the country and by extension Africa.

The organisers of the event, Nigeria Auto Journalists Association (NAJA), disclosed this in a statement, adding that it would be organised in partnership with the National Automotive Design and Development Council (NADDC).

Scheduled to hold at Radisson Hotel, Ikeja, Lagos, on Thursday, June 27th, 2024, the summit is envisioned as an annual flagship event of the country’s automotive industry to rally all stakeholders together to explore the great potential in the automotive sector for national development.

It said the maiden edition of the event would be declared open by the Minister of Industries, Trade and investment, Dr Doris Uzoka-Anite, under the theme ‘Reviving Nigeria’s Economy through the Automotive Sector’ .

It would have the NADDC Director General, Mr. Joseph Osannipin, as the chief host, it stated.

Commenting on the importance of the summit for the development of the country’s automotive sector, Chairman, organizing committee of NAISU, Femi Owoeye, said, “Initiating this summit is vital, especially at this moment in history, when Nigeria is struggling to map its way out of the prevailing global economic despair.

“Being one of the drivers of the global economy, the automobile industry, if given the necessary impetus in Nigeria, is capable of transforming the country to an automotive manufacturing hub in Africa.

“To this end, Nigeria Auto Industry Summit shall annually produce significant information that would help the government to make it happen.”

On his part, Chairman of NAJA, Mike Ochonma, said, “Significantly, the summit shall bridge the information and communication gap between the nation’s auto industry stakeholders and relevant government agencies.

“Moreover, annually, the summit shall give a single and united voice for the auto industry leaders to set developmental agenda aimed at kick-starting and driving relevant government policies towards a sustainable development of the automotive industry in Nigeria and ultimately position the country as a frontline beneficiary of the African Free Trade Agreement Area.”

Continue Reading

Auto

FG to roll out 200 CNG buses, 2,500 tricycles next month

Published

on

FG to roll out 200 CNG buses, 2,500 tricycles next month

  • Targets one million automobiles 

The Federal Government says it will unveil its first set of Compressed Natural Gas (CNG) vehicles and tricycles for mass transit next month (May 2024), as part of activities to mark President Bola Tinubu’s one year in office.

Special Adviser to the President on Information and Strategy, Bayo Onanuga, in a statement on Sunday said 200 buses and 2,500 tricycles powered by CNG would be unveiled.

He said the buses and tricycles would be rolled out with a set target of one million CNG-powered automobiles by 2027.

He said the committee led by Michael Oluwagbemi was set to deliver cheaper, safer and more climate-friendly energy vehicles.

Onanuga said the committee had fulfilled some foundational reforms to enable the new CNG and electric vehicles to deliver the future Tinubu promised.

He added that all was ready for delivery of the first set of critical assets for deployment and launch of the vehicles ahead of the first anniversary of the Tinubu administration on May 29.

Onanuga also said, “In collaboration with the private sector, the PCNGI is set to deliver 100 conversion workshops and 60 refuelling sites spread across 18 states before the end of this year.”

The Federal Government provided N100 billion, as part of the N500 billion palliative budget, to purchase 5,500 CNG vehicles, being part of the many intervention programmes to cushion the effect of increase in petrol pump price on the masses.

This included buses and tricycles, 100 electric buses and over 20,000 CNG conversion kits, with the development of CNG refilling stations and electric charging stations.

Onanuga said with necessary tax and duty waivers approved by Tinubu in December 2023, the private sector partners in the Presidential CNG Initiative (PCNGI) had responded with over $50 million investments in refuelling stations and conversion centres

He stated, “Also, a safety policy document on 80 standards and regulations that must be strictly adhered to by operators has been developed and approved to ensure CNG conversions are done safely and reliably.

“The deployment of CNG buses and tricycles and the vision to get at least one million natural gas propelled vehicles on our roads by 2027 will mark a major energy transition in our country’s transportation industry.

Onanuga also said, “Four plants owned by JET, Mikano, Mojo, and Brilliant EV located in various parts of the country are involved in the assembly of the Semi Knocked Down (SKD) components of the CNG buses.

“JET, which has received the SKD parts, is coupling the buses in Lagos and is working towards delivering 200 units before the first anniversary of the Tinubu administration.

“Brilliant EV will assemble electric vehicles. It is awaiting the SKD parts, which will arrive in due course. The electric vehicles it will produce are meant for states, such as Kano and Borno, which do not have access to CNG for now.

“They will also be available in key Nigerian cities and university campuses.

“It must be noted that soon to be completed gas pipeline projects initiated by the Buhari administration and being completed by NNPCL (the AKK Pipeline) will take gas into the hinterlands of North-East and North-West where there is current paucity.”

He said over 600 buses were targeted for production in the first phase this year while a new plant on the Lagos-Ibadan Expressway would assemble thousands of tricycles.

“The SKD parts manufactured by the Chinese company LUOJIA in partnership with its local partner to support the consortium of local suppliers of CNG tricycles are set for shipment to Nigeria and expected to arrive early in May. About 2,500 of the tricycles will be ready before May 29, 2024.

“Thousands of conversion kits for petrol powered buses and taxis that want to migrate to CNG are also ready with CNG cylinders.

“The Federal government intends to provide them at subsidised rates, especially to commercial vehicle drivers to bring down the cost of public transportation.”

As part of private sector collaboration, NIPCO and BOVAS are involved in offering refilling services for the CNG vehicles and also serving as conversion centres.

NIPCO is setting up 32 stations nationwide to offer the services. The company has completed the set-up of four of the CNG stations.

“Likewise, BOVAS is setting up eight stations in Ibadan, two each in Ekiti, Abuja and four in Ilorin.

“MRS is also involved. It is making efforts to announce where its refilling stations and conversion centres will be,” Onanuga added.

He also said NNPC Limited, which had launched an on-and-off CNG initiative in the past, was joining the new initiative and expected to announce the locations for CNG refilling and CNG conversion centres nationwide.

The statement said PCNGI was working with 22 other agency-partners, including the Standards Organisation of Nigeria (SON) and National Automotive Design and Development Council, to deliver 80 Natural Gas Vehicle Conversion and Associated Appliances Standards for the country.

He added that the vision of the President to deliver one million gas vehicles could not be possible without the private sector, including the RTEAN, NURTW and players in the downstream sector of the transportation chain and financiers.

Continue Reading

Auto

We expect massive roll-outs of Nigeria-made cars by December 2024 – Minister

Published

on

We expect massive roll-outs of Nigeria-made cars by December 2024 – Minister

 

Nigeria now has the capacity and materials to manufacture made-in-Nigeria cars for local use and export, the Federal Government has said.

Minister of Industry, Trade and Investment, Dr Doris Uzoka-Anite, stated this at the Automotive Component Manufacturers meeting in Abuja.

She said local manufacturers should be be held responsible if they fail to deliver massively Nigeria-made cars at the end of this year.

The minister said notwithstanding challenges facing the nation’s automobile industry, with the enabling environment being provided by the government, manufacturers should be held responsible if the cars are not rolling out by December 2024.

Newstrends reports a total of 37 firms were licensed automobile manufacturers/assemblers in Nigeria as of March 2023.

This figure is contained in the NADDC Updated List of the Accredited Locally Manufactured Brand in Nigeria.

Nigeria is said to currently produce less than 10 per cent of the 400,000 vehicles being used in the country.

The minister said, “As far as we are concerned, the auto industry is now set to go. We are counting on all stakeholders to make that happen.

“If we do not produce made-in-Nigeria cars before the end of this year (December), it will be your fault, because I am sitting down here giving you all the assurances that this administration has created the enabling environment to make sure that the auto policy kicks off.”

A statement by the ministry’s Director of Information and Public Relations, Adebayo Thomas, said the minister emphasised the need for collaboration among manufacturers, dealers, regulatory bodies and other players in the automobile industry.

She stressed that by working together, they could address challenges, streamline processes and drive innovation.

Even as she emphasised the need for local content, she urged stakeholders to maintain high-quality standards in vehicle manufacturing, safety features, emissions control and after-sale services.

This, she said, would boost consumer confidence and attract investment.

Continue Reading

Trending

Skip to content