Auto
Updated: Honda sets Nigeria’s sub-compact SUV market aglow with 2023 HR-V versatility
Updated: Honda sets Nigeria’s sub-compact SUV market aglow with 2023 HR-V versatility
Honda Automobile Western Africa Ltd has created some excitement in the Nigeria’s auto market, particularly the sub-compact SUV segment, with the introduction of the latest (third) generation HR-V.
The expectations are high that the segment is in for a stiff competition and the automaker has dubbed the latest entry as ‘The Standard’, expecting other players to copy the unique features in the 2023 High-rider Revolutionary Vehicle
Some units of the all-new Honda HR-V were made available to the motoring journalists in Lagos on Wednesday for a test drive and it was indeed a pleasant experience.

The coupe-inspired design, assembled at the Honda plant in Ota, Ogun State, is a beauty to behold with its stylish and sporty look.
Its new distinctive features personally experienced during the test drive including Electric Parking Brake and Brake Hold make driving the 2023 HR-V a fun especially. The Brake Hold is particularly found useful and engaged when driving through ‘stop and go’ traffic. Little wonder the vehicle is described as a combination of beauty and utility.
Before the test drive, Remi Adams, manager in charge of Sales Marketing and Logistics at Honda Automobile West Africa, while presenting detailed features of the new vehicle, said the latest HR-V is expected to follow the trail of success blazed by its predecessor.
According to him, the new-generation HR-V comes as a smart versatile SUV that represents another step in the Honda’s commitment to a greener world with less emission.
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This explains while it comes with a 1.5-litre engine technology delivering a blend of efficiency and responsive performance.
He said it was built with the concept of meeting the exact needs of modern consumers – to achieve a rare balance of premium SUV styling and exceptional spaciousness, with compact dimensions and easy entry and exit for passengers.
Exterior
According to Adams, the car’s design has a unisex appeal, for both male and female.
The front side is bold, stylish and aesthetically appealing, thus giving owners/users a lot of confidence.
The clean simplicity of design is realised through the car’s smooth surfaces, with exterior design features incorporated into the body shape.
Its headlights, unique body-coloured grille and distinctive lower mesh grille seamlessly are found to integrate with the forward-protruding nose shape and front quarter panels, giving it a more sculpted appearance and creating a sleek, bold expression.
The body sides present a contemporary, noiseless aesthetic, with a crisp horizontal shoulder line running from the rear as far as the front headlights, generating a sense of forward momentum.
The protruding front section and pulled back A-pillar combine to create a premium long bonnet, visually moving the cabin volume rearwards and further accentuating the sleek coupe-like proportions.
The combination of utility and aesthetics is evident in the simple, elegant tailgate design, which neatly integrates the tailgate door handle within the three-dimensional rear panel.
Aerodynamic improvements are achieved without the need for unnecessary design features that often compromise styling.
Interior
The interior has been designed with a focus on space and light to elevate the sense of airiness in the cabin.
The automaker says the car comes with levels of comfort and practicality unrivalled in the sub-compact SUV segment.
For instance, contemporary fabrics and textured materials have been used to create a solid, premium feel, with the quality of soft-touch materials.
The automaker says the airy feeling is amplified by a unique ‘Air Diffusion System’ where L-shaped vents are positioned in the top corners of the dashboard.
It particularly notes the new driving position, which is 10mm higher than the previous model, adding that the windows are designed to admit as much light as possible, aided by the horizontally orientated, noiseless instrumental panel to the flat line of the bonnet.
The mirror attachment has moved lower down the door, improving visibility around the three-quarter area when turning, thereby preventing blind spot situations.
Seats
Honda’s next-generation body stabilising front seats feature mat-structure support, replacing the previous spring set-up, which helps prevent fatigue on long journeys and increases comfort in everyday use.
The interior controls are positioned close to the driver’s field of vision for additional comfort while driving.
It also comes with exceptionally versatile rear Magic Seat set-up that offers fold-flat or flip-up seat flexibility.
Easy loading access has not been compromised by the coupe-inspired roofline. The clever packaging and Magic Seats, a lower tailgate edge, tailgate aperture, low, flat cargo floor all work in unison to provide this.
The new HR-V offers greater leg room and shoulder space, for an enhanced feeling of spaciousness and comfort. In addition to the 35mm increase in rear leg room, there is a two-degree recline compared to the previous generation HR-V.
Engine
The vehicle comes with a 1.5-litre i-VTEC petrol engine with a CVT transmission that helps to drive with peak power output of 119hp/6600rpm and a torque of 145Nm/4300rpm.
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Best in-class fuel economy is guaranteed with the vehicle’s Econ button that allows the owner to have a fuel usage of as little as 18.4Km/L, depending on driving condition and terrain.
Connectivity
The new HR-V provides seamless in-car connectivity allowing owners to connect to their everyday lives with ease.
It says the intuitive 8” LCD touchscreen interface is designed to minimise driver distraction, with a simplified and fully customisable menu layer enabling easy access to convenience features and controls.
Also, the HMI operation time is greatly improved compared to previous model, making it quick and easy to switch between apps and providing fast response to inputs and commands.
The interface, which is navigated using familiar smartphone-style controls, also enables smartphone mirroring via Apple CarPlay (through Bluetooth, WiFi or cable) and Android Auto (cable). Over-the-air software updates allows upgrades to the latest features and apps.
Safety
Its innovative safety features include the On/Off headlights that automatically come on when the car gets into a dark environment; go off when it is bright; changes the low beam headlights to high beam headlights when necessary.
It also has a Hill Descent Control, available for the first time in some markets on the HR-V. This operates from a minimum speed of just 3km/h.

“This technology enables greater and smoother control on low-grip surfaces and steep descents to increase driving confidence in a wider range of conditions,” says Honda.
After-sales support/warranty
The new generation HR-V is supported by a five-year/100,000 warranty. This is addition to five-year free service including labour and parts within the period of the warranty.
The automaker says the same warranty and after-sale support will be offered for other Honda vehicles from HAWA and THP Limited (The Honda Place).
Adams also disclosed that a survey recently conducted among the HR-V customers gave competitive price, fuel economy and status enhancement as top reasons for their sticking to the vehicle.
Updated: Honda sets Nigeria’s sub-compact SUV market aglow with 2023 HR-V versatility
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Auto
Jetour Nigeria consolidates as sole authorised distributor, gets global market award
Jetour Nigeria consolidates as sole authorised distributor, gets global market award
Jetour Nigeria has consolidated its position as the exclusive representative of the Jetour brand in the country following its 2022 appointment by Jetour International.
The company said the move to clarify its exclusive status came after its successful hosting of the “Jetour Experience” in Lagos, where it unveiled its nationwide dealership structure and addressed lingering market ambiguity over distribution rights.
Since securing the mandate in 2022, Jetour Nigeria has led the importation, distribution, and provision of manufacturer-backed after-sales services for the brand’s full vehicle range in the country.
Its growing influence recently earned global recognition at the 2026 Jetour Global Conference, where the firm received the “Market Share Leadership Award 2025,” underscoring its dominance in the African market.
To strengthen nationwide service delivery, the company operates through a network of seven authorised dealers — Elizade Nigeria Limited, New Era Autovehicle Services Limited, Kojo Motors, Germaine Auto Centre, R.T. Briscoe Plc, TAB Autos Limited, and Mandilas Motors.
These partners, according to the company, are the only entities authorised to sell and service Jetour vehicles in Nigeria.
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At the four-day exhibition held at the Podium Events Centre, the dealers provided product information and customer engagement services, reinforcing what the company described as a unified and regulated distribution ecosystem.
“The ‘Jetour Experience’ was more than a celebration; it was a statement of clarity,” noted a representative of Jetour Nigeria. “By bringing our seven authorized dealers together under one roof, we have shown the public exactly where the Jetour brand lives.
“Since our 2022 appointment, we have invested heavily in a structure that guarantees customers genuine parts, expert technicians, and valid warranties—benefits, only available through our official channels.”
The company also received a boost from the visit of Anguo Yuan, Vice President of Jetour International, who commended the Nigerian team for its rapid expansion and infrastructure investment.
Industry recognition has followed the brand’s growth, with awards including the Nigeria Auto Journalists Association’s New Entrant of the Year, Fastest Growing Auto Brand, and Car of the Year for the Jetour Dashing.
Jetour Nigeria said its current lineup — including the rugged T2, plug-in hybrid models, and the flagship G700 — reflects its commitment to innovation and market leadership.
It advised customers to engage only its authorised dealer network to guarantee access to genuine parts, certified service, and full manufacturer warranty coverage.
Jetour Nigeria consolidates as sole authorised distributor, gets global market award
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Auto
Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly
Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly
Nigeria’s automotive landscape witnessed a significant shift on Wednesday as Soueast formally entered the Nigerian market, courtesy of the Kewalram Chanrai Group. The entry was marked by a media launch followed by a test drive of its full range of SUVs along the scenic Coastal Highway in Lagos, signalling a fresh wave of competition in the fast-evolving mobility space.
The high-profile event brought together dealerships, media, and auto enthusiasts, offering first-hand experience of the brand’s capabilities in real driving conditions.
Speaking at the launch, Chief Operating Officer, Mobility Division of Kewalram Chanrai Group, Mr. Anil Sahgal, described the move as a strategic response to changing consumer expectations in Nigeria.
“For over 165 years, Kewalram Chanrai Group’s reputation has been built on trust delivered through consistency,” he said. “Our decision to bring Soueast into Nigeria is deliberate. Today’s Nigerian customer is more informed and focused on long-term value. There is a growing demand for vehicles that combine modern design, safety, technology, durability, and affordability — and Soueast fits precisely into this space.”
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The COO emphasized that the company is not merely introducing a new brand but backing it with robust infrastructure, including a structured dealership network, strong after-sales systems, skilled technical teams, and a long-term investment approach.
He noted that the SUVs unveiled had been engineered with Nigerian realities in mind, addressing road conditions, fuel efficiency concerns, durability needs, and total cost of ownership.
“This is not just a product launch; it is the beginning of a long-term commitment to a market that demands resilience, value, and consistency,” he added. “Our vehicles are built on three pillars — product integrity, adaptability, and value sustainability.”
Sahgal also disclosed plans to commence local assembly of the vehicles by the third quarter of 2026, underscoring the group’s long-term commitment to the Nigerian market.
The highlight of the event was the test drive session along the Coastal Road, where participants assessed the performance, comfort, and handling of the Soueast range under real traffic and road conditions — a move widely seen as a confidence-building step by the company.
Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly
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Auto
CFAO Mobility Open Day to offer special deals on new vehicles, parts, diagnostics
CFAO Mobility Open Day to offer special deals on new vehicles, parts, diagnostics

CFAO Mobility has announced plans to host the 2026 edition of its flagship CFAO Mobility Open Day, aimed at showcasing a wide range of innovative mobility solutions.
In a statement, the company said the event would take place on Thursday, April 30, 2026, at Harbour Point, Victoria Island, Lagos, from 9am to 6pm.
The Open Day is expected to bring together leading global automotive and equipment brands in a dynamic exhibition tailored to meet diverse mobility needs.
Participating brands are Toyota, BYD, Mitsubishi, Suzuki, Fuso, JCB, Howo, Sino Equipment, King Long, TechKing Tyres, Yamaha, Winpart and Auto Fast.
According to CFAO Mobility, attendees will experience an extensive display of products and services, ranging from brand-new vehicles and motorcycles to outboard engines, fleet management solutions, spare parts and aftermarket services.
The event, which is free and open to the public, will also feature test drives, professional vehicle diagnostics and exclusive spare-parts deals, offering participants a hands-on and engaging experience.
The company urged car enthusiasts, business owners and prospective buyers to take advantage of the Open Day to explore mobility solutions tailored to their personal and business needs.
With over 120 years of presence in Nigeria, CFAO Mobility remains a key player in the mobility and healthcare sectors.
It added that the Open Day reflects its continued commitment to delivering innovative, customer-focused mobility solutions.
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