Hyundai Elantra, EV concepts, Hi-Charger clinch design awards

Hyundai all-new Elantra, its visionary EV concepts, 45 and Prophecy, as well as Hi-Charger have received design honours.

The automaker said it carted home four awards in the Transportation category of the Good Design Awards.

A statement by Hyundai quoted SangYup Lee, Senior Vice President and Head of Hyundai Global Design Centre, as saying, “Hyundai’s design vision to provide lifestyle mobility that coexists with people’s lives has been recognised by winning these awards.

“Especially through our EV design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”

This year’s Good Design Awards programme, one of the oldest design competitions in the world, marked its 70th anniversary.

Hyundai’s representative in Nigeria, Stallion Motors, in a statement by Sonu Singh of the Media and Marketing, said the all-new 2021 Elantra, which made its debut earlier this year, made a big win at the event.

The seventh generation Elantra is said to offer a futuristic and innovative look and feel, thanks to its Parametric Dynamics design elements.

“The vehicle’s exterior design is adorned with unique style features including a parametric-jewel-pattern grille and a H-tail Lamp that creates a Hyundai ‘flying H’ logo-like shape. The interior further complements the Elantra’s overall appeal with a 10-inch information-display cluster and infotainment system,” Hyundai said.

For the 45 EV concept, it was first introduced at the International Motor Show 2019 in Frankfurt and it is said to be a futuristic homage to Hyundai’s iconic Pony Coupe Concept.

According to Hyundai, the styling of 45 is defined by its monocoque-style form, aerodynamics, light-weight design inspired by aircrafts, and diamond-shaped silhouette.

Earlier this year, the 45 shone under the spotlight at other world-renowned design competitions, including the 2020 International Design Excellence Awards, 2020 Red Dot Awards, and the iF Design Award 2020.

It said such accolades raised expectations of the upcoming release of IONIQ 5, Hyundai’s first dedicated EV in the new IONIQ lineup brand launching next year.

The Prophecy, unveiled last March, is presented as Hyundai’s visionary concept that signifies a direction of future EV styling based on the Sensuous Sportiness design identity. It

The concept is said to expand on the era-defining example set by the 45 EV concept that stripped away complexity in favor of clean lines and minimalistic structures.

Prophecy reportedly won ‘Best of the Best’ in 2020 Red Dot Awards’ Design Concept group, and the concept was also named a finalist for 2020 International Design Excellence Awards.

The Hyundai Hi-Charger is offered as the brand’s commitment to a completely new charging experience to EV owners.

According to the automaker, the 350kW ultra-fast charger enables users to easily power their EVs without feeling the weight of connectors and cables.

It stated, “The user simply chooses the position of a vehicle’s charging port on a digital screen, and a connector automatically rotates and descends to the selected point for an effortless connection.

“Earlier this year, the Hyundai Hi-Charger won a prize in the User Experience Design category of the 2020 Red Dot Design Awards.”