Hyundai wins EV charging station gold, other awards at global event

Hyundai Motor has recorded an impressive performance, winning 14 awards for design excellence at the 2021 edition of the global iF Design Award.

Its electric vehicle charging station became the toast of the moment as the automaker carted home its third Gold award through the ‘E-pit ultra-fast charger’.

Founded in 1954 by iF International Forum Design GmbH in Hanover, a leading independent design institution, the iF Design Award is said to be one of the largest and most important design competitions in the world.

A statement by the Stallion Motors, the company’s representative in Nigeria and signed by Sonu Singh of the Media and Marketing said it was the Hyundai’s seventh consecutive year of honours at the prestigious global event.

Part of the statement read, “The company showed its range by winning design awards in categories such as product, communication, user interface, architecture, and professional concept

“Hyundai Motor Company triumphed at the world-renowned International Forum (iF) Design Award 2021 this week with 14 awards for design excellence, including iF’s top Gold award for the ‘E-pit ultra-fast charger’ for electric vehicle (EV).

“Hyundai Motor has now been honoured at seven consecutive iF Design Award events, including three coveted Gold awards, which go to only 75 of the best designs among nearly 10,000 annual entries.

“Hyundai triumphs across various disciplines such as product, communication, user interface, architecture, and professional concept. In particular, the company is recognized for its brand communication design with six awards in the communication category for the first time.”

It quoted Thomas Schemera, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor, as saying, “This award is considered to be the part in which Hyundai has been fully recognized by global experts in the field of brand communication beyond product design.

“In the future, we will strengthen our activities to build an innovative brand image through creative and sustainable customer experiences.”

According to the firm, the ‘E-pit ultra-fast charger’ greatly improves user experience by solving several problems that are typically found in EV chargers such as bulky cables, complicated operation and service use, unclear charging status, hygiene (especially important during a pandemic) as well as production and maintenance.

“Inspired by the pit stops of Formula One racing, Hyundai Design Center designed E-pit to offer fast, easy, convenient and premium services to EV customers. It’s easy to use and provides a simple yet powerful design solution that considers a variety of things from hygiene to maintenance,” it added.

Senior Vice President and Head of Hyundai Global Design Center, SangYup Lee, said, “The E-pit design is the absolute result of our efforts to offer a new charging experience to customers.”

He added, “Innovative design comes out when the designer focuses on the user’s experience as the top priority.”

According to the statement, the E-pit’s design considers various charging scenarios based on the Hyundai Motor’s human-centred philosophy.

“For example, its large roof provides a comfortable charging experience regardless of weather conditions. Moreover, the auto-positioning feature, which automatically moves the charging cable, allows diverse charging positions for different vehicles,” it stated.