Hyundai’ll expand hydrogen fuel cell technology, says new chairman

Chairman of Hyundai Motor Group, Euisun Chung, has said the firm will open a new chapter in its history with its world-class hydrogen fuel cell technology.

Hyundai appointed Chung as group chairman last week Wednesday, cementing his succession from his octogenarian father in a move to give impetus to the world’s fifth-largest automaker’s push into electric vehicles and flying cars.

In the first generational handover at the South Korean automobile giant in 20 years, Chung, 49, said he hoped to lead change at South Korea’s second-biggest conglomerate.

Specifically, he said the technology would be used not only in automobiles, but also as an eco-friendly energy solution for the future of humanity.

A statement by the Stallion Autos, the representative of the automaker in Nigeria, quoted Chung as saying, “Our world-class hydrogen fuel cell technology will be used not only in automobiles, but also in various fields, as an eco-friendly energy solution for the future of humanity.”

Embracing the vision ‘Together for a Better Future,’ the group would develop and acquire key technologies and capabilities to overcome market uncertainties, including COVID-19, the statement added.

It said Chung, in his inauguration remarks, presented the future direction of the group as one focused on customers, humanity, future and social contribution.

“All of our goals and efforts must be customer-centric. The first step to customer happiness is to enable them to focus on their own lives through perfect quality of our products and services,” said the newly inaugurated Chairman Chung.

It added that Chung has over the years stressed the customer-centric approach and customer satisfaction, and applied the concept more broadly to all of humanity.

“For the free movement and prosperity of humanity, we will develop the world’s most innovative and reliable autonomous driving technology, offering entirely new mobility experiences,” said Chung.

The statement also said the new Hyundai chairman was spearheading the group’s transformation from an automaker into a future mobility solution provider.

“Our world-class hydrogen fuel cell technology will be used not only in automobiles, but also in various fields, as an eco-friendly energy solution for the future of humanity,” Chung also said.

It added the group would offer mobility solutions tailored toward customer lifestyles and continue to grow its market leadership in various fields such as autonomous driving, electrification, hydrogen fuel cell, robotics and Urban Air Mobility.

It recalled that the group recently formed a venture Motional Inc with Aptiv to develop and deploy industry-leading full autonomous driving technology.

“It is collaborating with partners around the globe to provide mobility services that meet the varying needs of different regions.”