Jetour Nigeria displays hi-tech, luxury, art at Abuja Experience

Jetour Nigeria displays hi-tech, luxury, art at Abuja Experience

 

Jetour Nigeria has turned its Abuja Experience into a colourful fusion of hi-tech automobiles, luxury and art, attracting automobile enthusiasts, prospective buyers and art lovers to an exhibition designed to showcase a new dimension of motoring and lifestyle.

The three-day event, which opened on Tuesday at the Maha Event Centre, Area 8, Garki, Abuja, has brought together an impressive collection of Jetour SUVs and new-generation vehicles, alongside art displays that added colour and creativity to the automobile showcase.

Rather than a conventional vehicle exhibition, the Abuja Experience offered visitors an opportunity to interact with Jetour’s technology-driven vehicles, examine their luxury features and immerse themselves in an artistic presentation that appealed to both young and older enthusiasts.

Among the vehicles on display are the Jetour X50, X70 Plus, X70 PHEV, X90 Plus, T2, T2 PHEV, Dashing, Rely R8, G700, as well as the newly introduced T1 and F700.

The event, which ends today, Thursday, September 24, is the latest stage in Jetour Nigeria’s strategy of taking its products closer to customers while strengthening its presence in Abuja, the Federal Capital Territory and neighbouring states.

On the first day, discussions centred on Jetour’s product philosophy, technology, safety and the changing preferences of Nigerian motorists.

Speaking during the first panel session, Managing Director of New Era AutoVehicle Services, Kemi Koyejo, said Jetour’s growing product portfolio was designed to cater for the diverse needs of Nigerian motorists.

Koyejo described Jetour vehicles as a combination of luxury, safety and technology, stressing that there was “no one-size-fits-all product” because motorists have different needs and lifestyles.

She explained the philosophy behind the Jetour name—“Jet plus Tour”—saying the brand was intentional about making mobility more enjoyable.

According to her, Jetour was “forward-looking”, with a product strategy covering petrol-powered vehicles, hybrids and plug-in hybrid technologies under its corporate tagline, “Drive Your Future.”

Executive Director, Elizade Nigeria Limited, Dr Ademola Philip-Adewunmi, identified after-sales support and spare-parts availability as critical to sustaining Jetour’s growth in Nigeria.

He disclosed that Jetour had sold about 1,000 units in Nigeria within three years, adding that motorists were increasingly researching and comparing vehicles before making purchasing decisions.

He said buyers now demanded a combination of aesthetics, technology, connectivity, performance and value for money.

Adewunmi also disclosed that Jetour vehicles come with a five-year or 150,000-kilometre warranty, while customers have access to trade-in opportunities.

On safety, Corps Commander Cherries Muta of the Federal Road Safety Corps said technologies deployed in Jetour vehicles, including sensors and driver-warning systems, could contribute to safer driving.

Art meets automobile

The second day introduced another dimension to the experience, as artworks were displayed alongside Jetour’s vehicles, creating a meeting point between automotive design, technology, luxury and contemporary art.

The art exhibition attracted an audience comprising young and older lovers of quality automobiles and art, with the producers explaining the concepts and intentions behind the works.

The presentation added a creative and cultural dimension to the automobile showcase, with visitors moving between the vehicles and artworks while engaging with the artists and exploring the ideas behind their creations.

The event also featured cultural performances and a second panel session focusing on mobility entrepreneurship and emerging opportunities across Nigeria.

 

Jetour Vice President, Yuan Anguo, thanked Nigerian customers for their confidence in the brand, assuring them that the company remained committed to developing its business in Nigeria and across Africa.

The Abuja Experience, according to the organisers, is part of Jetour Nigeria’s broader effort to deepen customer engagement, expand its market presence and present mobility not simply as transportation, but as an experience combining technology, comfort, lifestyle and creativity.