Auto
Kia hits Middle East with redesigned sports car K8

South Korean automaker, Kia Corporation, is set to unleash its new elegant sports car, K8, in the Middle East region, the first model to arrive following the rebirth of the Kia brand.
For Kia enthusiasts and lovers of sports cars in Nigeria, the coming of the K8 to Africa is a matter of time as the Middle East is grouped along with the continent in the global auto market.
The K8 represents a new model name for Kia and is the first to show the brand’s new design identity as well as the contemporary new Kia logo.
A statement by the company says the official launch of the K8 in the Middle East region will take place on September 15, 2021.
Aside from Korea, the car will be mainly sold in the GCC with KSA being the focus market, the firm says.
It notes that with a focus on modern, premium quality and dynamic performance, the K8 moves forward in the sports sedan space and will build on the success of the K7 (known as Cadenza in some markets), continuing Kia’s rise towards excellence in the segment later this year.
A modern and innovative sedan, the K8 combines sportiness, high-tech and performance with a progressive and sleek exterior design.
It quotes Yaser Shabsogh, Chief Operating Officer at Kia Middle East and Africa, as saying, “Being Kia’s flagship sedan in the MEA region and a representation of our new brand direction, the K8’s launch is a hugely significant moment.
“This is the first model to showcase Kia’s latest design identity and new logo, but this is only scratching the surface of what this model is capable of. Every inch of the K8 has been designed to excite, from the striking design to the sophisticated technology and sublime performance.”
The K8 is said to have been designed with the future in mind, taking on an all-new name and the first model to be launched following Kia’s recent rebrand.
One can find at the front sits a new signature frameless ‘tiger nose’ grille that gives the K8 presence and authority.
The frameless grille, which is integrated within the front bumper to give a clean yet expansive look, features an intricate diamond lattice designed to express the movement of light.
The front lamps include a turn signal that resembles a star could.
Symbolically pointing the way forward – and sitting proudly at the very front of the K8, just above the reimagined ‘tiger nose’ grille – is Kia’s contemporary new logo that expresses ‘symmetry’, ‘rhythm’ and ‘rising’ elements, embodying Kia’s confidence and a renewed commitment to customers.
The elongated K8 (5,015mm) features a sporty side profile with a dynamic character line that runs the length of the sedan and takes inspiration from yachts sailing across calm waters. A chrome finish runs along the DLO (Daylight Opening) line and the bottom of the doors, and finishes its journey at the rear lamp – adding confidence and gracefulness to the side of the sports sedan.
Completing the progressive yet elegant front and the side profile is a dynamic and muscular rear-end that re-interprets the sedan of today as a modern ‘fastback’ passenger car. Strong, dropping shoulders add to the drama of the K8 at the rear, while a clean tailored spoiler beautifully finishes the sporty, low roofline.
Running below the spoiler lip is a futuristic-looking horizontal taillight that carries across the jewel patterned arrangements from the front and side and connects the K8’s next-generation LED rear light clusters.
The 3D vertical clusters hug the corners of the K8, emphasizing clean, angular lines at the rear and further adding depth and width to the rear of the car.
The Kia’s new logo and first-ever K8 badge sit at the rear just below the horizontal light dash.
Kia also says the introduction of an all-new model name – the K8 – is part of the brand transition and represents the premium space in which the new sports sedan will occupy.
It says the K8 will offer a comfortable yet high-performance driving experience that will complement the simple, ergonomic ‘first class’ interior.
The new model signals an upward journey in design, technology, and modernity, delivering a class-leading package that redefines the meaning of the sports sedan.
One auto critic, Christopher Smith, writing on the new car (motor1.com), states that there is no denying that Kia is aiming to get noticed, in a market segment where competition seemingly disappears by the day.
“Whether its new design language is a hit or miss remains to be seen. K8 sales will ultimately tell that tale,” he notes.
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Auto
Abuja Roars to Life as Jetour X50 Headlines Three-Day Motoring Experience
Abuja Roars to Life as Jetour X50 Headlines Three-Day Motoring Experience
Abuja is gearing up for a major motoring spectacle as Jetour Nigeria brings its fast-growing brand experience to the Federal Capital Territory, with the stylish Jetour X50 set to take centre stage in a three-day showcase of performance, technology and automotive innovation.
Scheduled for September 22 to 24, 2026, the Jetour Experience Abuja will move beyond the conventional vehicle exhibition, giving motorists and prospective buyers the opportunity to test-drive the X50, interact with automotive specialists and experience a range of entertainment and interactive activities.
The Abuja activation follows the strong reception recorded during Jetour Nigeria’s recent Lagos experience and forms part of the automaker’s strategy to deepen customer engagement while expanding its footprint across Nigeria.
Backed by an expanding authorised dealer network comprising Elizade Nigeria Limited, Mandilas Autos, Germaine Auto Centre, Kojo Motors, R.T. Briscoe, Tab Autos and New Era AutoVehicle Services, Jetour is also strengthening access to vehicle sales, after-sales support, genuine spare parts and certified technical services nationwide.
At the heart of the Abuja experience will be the Jetour X50, a compact SUV designed to combine contemporary styling, performance and a technology-rich driving environment.
Powered by a 1.5-litre turbocharged engine paired with a dual-clutch transmission, the X50 has positioned itself as a strong contender in Nigeria’s competitive compact SUV segment.
Jetour has equipped the model with a range of premium features, including a 360-degree camera, Blind Spot Detection, 10.5-inch infotainment system with Apple CarPlay and Android Auto, wireless charging and leather upholstery.
The combination of technology, comfort and performance is part of Jetour’s strategy of offering premium motoring features at competitive price points.
The Abuja event also highlights Jetour’s aggressive expansion strategy in Nigeria, following the brand’s recognition with industry accolades including Fastest Growing Auto Brand and Auto Brand of the Year.
With its expanding dealer network providing nationwide sales and after-sales support, Jetour is seeking to deepen customer engagement while making its vehicles and ownership services more accessible to motorists across the country.
As Abuja prepares to welcome the Jetour Experience, the three-day activation is expected to provide motorists with an opportunity to see, feel and drive the X50 while experiencing first-hand what is driving the brand’s growing appeal in Nigeria.
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Auto
Kaduna to Lead Govt Patronage of Local Vehicles as Sani Unveils Peugeot 5008
Kaduna to Lead Govt Patronage of Local Vehicles as Sani Unveils Peugeot 5008

Kaduna State Governor, Uba Sani, has pledged to lead a fresh push for government patronage of vehicles assembled by Dangote Peugeot Automobile Nigeria (D-PAN), promising to make a strong case for the company at the National Economic Council (NEC).
Sani, who made the commitment while unveiling the new Peugeot 5008 2026 model at the D-PAN plant in Kaduna on Friday, said increased patronage by Federal and state government Ministries, Departments and Agencies (MDAs) was critical to sustaining local vehicle assembly, protecting jobs and strengthening Nigeria’s automotive value chain.
The governor’s intervention comes amid renewed efforts to revive Nigeria’s automotive manufacturing industry by increasing local vehicle production and reducing dependence on imported completely built units.
Industry stakeholders have consistently identified government fleet procurement as a major instrument for creating sustained demand for locally assembled vehicles and encouraging investment in assembly plants.
With government agencies operating large vehicle fleets nationwide, stronger preference for locally assembled automobiles could provide the market certainty required by assemblers to expand production, develop local suppliers and deepen technology and skills transfer. It could also support the broader objective of increasing local content in Nigeria’s automotive industry.
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Against this background, Sani said government patronage remained crucial to ensuring the sustainability of local assembly operations and encouraging further investment in the sector.
“I will make a strong presentation at the National Economic Council, urging both the Federal and state governments to patronise the products of this company because that is the only way they can survive,” Sani said.
He also announced that the Kaduna State Government would procure some vehicles from D-PAN, saying the state would lead by example and encourage other governments to patronise locally assembled automobiles.
“As a government, Kaduna State will order some of the vehicles, so that we can show the example for others to follow by patronising this very important company,” the governor added.
Sani pledged continued support and collaboration between the Kaduna State Government and D-PAN, stressing the importance of strengthening local manufacturing as part of efforts to grow Nigeria’s industrial base.
He said D-PAN had made significant contributions to Kaduna’s economy through job creation, skills development and business opportunities for communities within and around its operating environment.
The governor also urged the company to consider employing graduates of the Kaduna State Institute of Vocational and Skills Development, who, according to him, recently completed intensive training in partnership with the National Board for Technical Education (NBTE).
Sani commended D-PAN for its Corporate Social Responsibility (CSR) initiatives in communities around its plant, while urging the company to further expand its support for the host communities.
He said the peaceful relationship between D-PAN and its host community was important to the sustainability of the company’s operations, stressing that continued investment in the welfare and development of surrounding communities would help preserve the harmony.
Kaduna to Lead Govt Patronage of Local Vehicles as Sani Unveils Peugeot 5008
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Auto
NAJA 19th Auto Awards: Industry’s best to battle for honours December 3
NAJA 19th Auto Awards: Industry’s best to battle for honours December 3
The battle for recognition among Nigeria’s automobile brands, executives and industry players will reach its climax on December 3, 2026, as the Nigeria Auto Journalists Association (NAJA) stages the grand finale of its 19th annual automotive awards.
The prestigious ceremony, scheduled for the Civic Centre, Victoria Island, Lagos, is expected to bring together leading automobile manufacturers, distributors, dealers, financial institutions, policymakers, motoring enthusiasts and other major stakeholders in the automotive industry.
The organisers said the 19th edition is being designed to surpass previous editions in scale, organisation and glamour, without compromising the credibility and professional standards for which the awards have become known.
Chairman of the 2026 NAJA Awards Planning Committee, Frank Kintum, said the committee was determined to deliver a ceremony that would reflect the growing importance of the automotive industry to Nigeria’s economy.
According to him, the awards have evolved beyond a mere celebration of popular brands to become a platform for identifying and rewarding individuals, companies and products that have made measurable contributions to the development of the sector.
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Kintum said the 19th edition would be “bigger and more glamorous” than previous editions, adding that the committee was working to ensure that every aspect of the ceremony reflects the quality, innovation and achievements of the industry.
He said products, brands and personalities would be assessed across relevant segments of the automotive sector, with winners emerging through the approved NAJA awards modalities.
Also speaking on the awards, NAJA Chairman, Theodore Opara, said the association was focused on rewarding genuine excellence rather than simply celebrating the biggest players in the market.
Opara said the objective was to recognise individuals and organisations that had demonstrated measurable excellence and made meaningful contributions to the growth and transformation of Nigeria’s automotive industry.
He noted that the awards had continued to gain relevance among industry stakeholders because of the credibility attached to the judging and evaluation process.
The 2026 edition comes at a critical period for Nigeria’s automotive industry, which is undergoing significant transformation driven by emerging technologies, electric mobility, local vehicle production, changing consumer preferences and evolving government policies.
Against this backdrop, NAJA said the awards would provide an opportunity to celebrate companies and individuals at the forefront of these changes and those contributing to the future direction of the industry.
The association urged automobile manufacturers, distributors, dealers and other stakeholders to participate actively in the awards process as preparations gather momentum for the December 3 grand finale.
NAJA 19th Auto Awards: Industry’s best to battle for honours December 3
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