Massilia Motors Slashes Mitsubishi L200 Price to ₦42m for Anniversary Campaign

Massilia Motors Slashes Mitsubishi L200 Price to ₦42m for Anniversary Campaign

 

Massilia Motors Nigeria has unveiled a special anniversary pricing offer on the new Mitsubishi L200 pickup truck to celebrate one year of the latest model’s introduction into the Nigerian market, with prices now starting from ₦42 million.

The company, the sole authorised distributor of Mitsubishi Motors in Nigeria and a joint venture between the CFAO Group and the Chanrai Group, said the limited-time offer applies to all variants of the L200, urging prospective buyers to take advantage of the promotion while stocks last.

The latest-generation L200 entered the Nigerian market backed by strong international recognition. The pickup won the Design Car of the Year award at the 2024–2025 Japan Car of the Year Awards, earning praise for its bold “Beast Mode” styling and practical interior design. It also clinched the Best Mid-size Pickup title at the 2024 Arab Car of the Year Awards for its performance, durability and reliability.

Since its launch, the vehicle has gained acceptance among operators in key sectors of the economy, including construction, agriculture, mining and logistics, where ruggedness, payload capacity and dependable performance are critical.

Built on Mitsubishi’s long-standing expertise in pickup engineering, the L200 combines off-road capability and commercial-grade toughness with modern comfort, safety and technology features.

Massilia Motors said the pickup’s growing popularity reflects the increasing demand for versatile vehicles capable of handling Nigeria’s diverse operating conditions while meeting the expectations of both fleet operators and individual customers.

The company added that ownership of the L200 is supported by a comprehensive aftersales package, including genuine spare parts availability, certified service support and a warranty covering three years or 100,000 kilometres, whichever comes first.

Speaking on the milestone, the Managing Director of Massilia Motors Nigeria, Olivier Lamoure, said the L200 had lived up to expectations since its introduction to the market.

“One year in, the L200 has proven exactly what we believed it would — that the Nigerian market has a real appetite for a pickup truck that is built to work without compromise,” Lamoure said.

He noted that the anniversary pricing offer was designed to reward existing customers and provide an opportunity for prospective buyers to acquire the vehicle at a more attractive price.

According to him, the special pricing will only be available for the remainder of the month, making it a timely opportunity for businesses and individuals considering the pickup.

Massilia Motors provides vehicle sales, genuine parts and certified aftersales support to individual and fleet customers through its operations in Lagos, Abuja, Port Harcourt and other locations across the country.