Mikano Motors has unveiled four models of its new brand, Changan, coming with a six-year warranty, an unprecedented offer in the Nigeria’s new automobile market.
It said 15 models of the top Chinese brand would be coming to Nigeria as Mikano took charge of the Chagan Auto products giving everyone a car to suit their different tastes.
This was revealed at a press briefing held at the Mikano Motors head office, VI, Lagos.
General Manager, Mikano Motors, Ralph Haidar, told journalists at the event, “Mikano Motors’ partnership with Changan Auto is a powerful alliance that will further change the landscape of automobile ownership in Nigeria, in the wake of the success of the Geely brand.”
He further stated that “We are expecting around 15 models from this brand, which will be complementary to our line-up from Geely Auto, Maxus and ZNA”.
The four new Changan models revealed at the forum are the Eado DT sedan, CS35 Plus, CS85 Luxury Coupe SUV and the Executive CS95 large SUV.
Haidar declared that in a bold and unprecedented move, Mikano Motors-Changan would be offering a six-year/ 200,000km (whichever comes first) warranty to all its new customers while offering up to a five-year warranty to existing Changan owners.
Haidar said, “This is the first of its kind in all of Africa” and one of the reasons why the Changan brand is performing well in some West African countries, especially Ivory Coast.
This is also true for many Gulf countries like Qatar, Jordan, and Saudi Arabia where they offer even higher warranties.
Prior to the reveal, Mikano Motors had teased Nigerians for a month, with endorsements from celebrities and social media influencers such as Celebrity barman – Pascal Chibuike aka Cubana Chief Priest, Jemima Osunde, Akah Nnanni, Sydney Talker and auto enthusiasts who were also in attendance for the Thursday’s event.
Also in attendance were a few customers who had already purchased from the Changan line-up by pre-order, amongst them were the first owners of the Changan CS85 Coupe, who also picked up their cars on the same day.
National Sales Manager, Mikano Motors, Chijioke Mbonu, gave guests an insight into the sales performance of the Changan brand since its arrival at Mikano Motors, revealing that “the trust that clients have for the Mikano name had played a huge part in ensuring that sales of over 500 made to government parastatals, corporate organisations and individuals within the past three months under the pre-sale terms.
Operations Manager for Mikano Motors, Syam Abdulkadir, disclosed that the company is prepared to handle customers from all the brands under Mikano Motors, with a 3S model ensuring that from the point of sale and throughout their auto journey, they would have peace of mind and the assurance of the all the benefits of the Mikano Motors value proposition.
He also made it clear that the brand had already put measures in place for expansion of facilities as needed.
Before closing the event, Haidar publicly declared the presales/pre- order offer for Changan models.
The offer includes, but not limited to all prices VAT deducted (as a form of discount), free registration and up to three years free service, depending on the model purchased.
With the addition of Changan (formerly distributed by another Nigerian dealer), Mikano Motors becomes the sole distributor of brands from three of China’s “Big Four” auto giants; Saic Motors (Maxus), Dongfeng Motor Corporation (ZNA), and now Changan Automobile Group.
Changan Auto, established in 1862, is China’s oldest automaker and one of the pioneers of the automotive industry. A press kit provided by Mikano says Changan’s sojourn into building and retailing passenger vehicles started 32 years ago.
It stated, “Since then, the brand has continued to gain immense popularity worldwide for its value offerings across all segments of the automotive industry with sales in the region of 8,500 units sold daily worldwide, under its brands, including Changan, Oshan, and Kaicene, and also its joint ventures with foreign brands like Lincoln, Ford and Mazda known as Changan Ford and Changan Mazda respectively, since 2012.
“With consistent focus on evolution and innovation, Changan Auto has set its sights on a fully electric line-up by 2025.
As a leading global provider of quality automobile sales and services, with a clear understanding of producing quality vehicles and considering the disposable income of auto buyers declines as a result of the global economic recession and other domestic factors, we understand that businesses and individuals need cars that combine durability, affordability, as well as luxury and technology which is what Changan and Mikano Motors are known to provide to its customers.”
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