Mo’Afrique targets Nigeria’s mass fashion market with Modish launch in Abuja

Mo’Afrique targets Nigeria’s mass fashion market with Modish launch in Abuja

 

In a bold pivot from bespoke elegance to industrial-scale fashion, Nigerian fashion house Mo’Afrique has unveiled a multi-million-naira garment factory in Abuja.

The company also commissioned a new mass-market brand, Modish Formals—signalling strategic move to capture Nigeria’s vast, underserved apparel segment.

Specifically, Modish Formals will focus on producing professional wear, uniforms, and related apparel.

Founder and Creative Director of Mo’Afrique, Omobolanle Olawole, speaking with newsmen, said the company also used the occasion to mark 10 years of operations.

Olawole stated that the expansion from bespoke tailoring into the mass market was driven by evolving customer needs and the existence of a large, untapped segment in Nigeria’s garment industry.

“This expansion is a direct response to market demand. Over the years, our corporate clients have required more than bespoke fashion—they need structured, high-quality garments that reflect their brand identity and can be delivered at scale. Modish is our answer to that need,” she said.

The Minister of Industry, Trade and Investment, Mrs. Jumoke Oduwole, who commissioned the facility, commended Mo’Afrique for boosting local manufacturing capacity.

She described the anniversary and factory launch as a “double celebration” that reflects both achievement and a new phase of growth, urging the company to extend its footprint beyond Nigeria.

“We expect you to have your garments across Africa and the rest of the world using the African Continental Free Trade Area. This is a pride for the ministry and the administration. This is what generates jobs, employment, and contributes to GDP,” she said.

Oduwole also encouraged the company to leverage opportunities under AfCFTA to scale exports, noting that the government remains committed to supporting entrepreneurs in overcoming business climate challenges.

Highlighting the company’s journey, she added that Mo’Afrique’s growth from a bedroom startup a decade ago to a full-scale manufacturing operation underscores the resilience of Nigerian entrepreneurs.

According to the minister, initiatives such as the factory will drive job creation, boost employment, and strengthen Nigeria’s industrial base.

She described Modish as part of a broader solution to deepen the textile and clothing value chain, positioning Nigeria as a competitive force in global garment manufacturing.

She added that the facility represents more than a production hub, serving as a model for innovation, sustainability, and locally driven industrial growth.