New dawn in Nigeria automotive solutions as Motul Lubricants, Winpart by CFAO launch partnership

New dawn in Nigeria automotive solutions as Motul Lubricants, Winpart by CFAO launch partnership 

A new era in automotive solutions opens in Nigeria as Motul Lubricants and Winpart by CFAO have officially launched their strategic partnership in Lagos.

The nation’s auto industry is expected to receive unparalleled benefits from the formal collaboration between the two automobile solution giants.

The launch held Wednesday at the Whitestone Event Centre in Lagos, marks a significant milestone in the automotive sector with both brands affirming their commitment to delivering premium quality and exceptional value to their customers.

While Motul is a globally recognized leader in the formulation, production and distribution of high-tech engine lubricants and industrial products, Winpart by CFAO remains a leading distributor of multi-brand spare parts and lubricants in Nigeria.

Both companies noted at the launch that by combining Motul’s global expertise in high-performance lubricants with Winpart by CFAO’s established distribution network for multi-brand spare parts and lubricants, the partnership would make world-class automotive products more accessible to consumers in Nigeria.

Some of the industry stakeholders at the event are fleet maintenance companies, workshop owners, distributors, retailers and biker communities.

Senior Marketing Officer at Winpart by CFAO, Michael Ikiebe, stated, “This partnership is more than just about products; it’s about providing high-quality lubricants to a broad range of customers —from motorcycles to cars and trucks— ensuring that they can maintain and maximize the lifespan of their vehicles.”

“We are thrilled to partner with Winpart by CFAO, a name synonymous with quality and trust in the automotive industry.

“Together, we are setting a new standard for lubricant availability and service delivery in Nigeria,” said Omar Mecheri, Business Development Manager for Key Countries Africa at Motul.

Mohamed Taleb, General Manager at Winpart by CFAO, added, “This partnership marks a significant milestone for us.

“Our shared values and complementary strengths will undoubtedly provide unmatched value to our customers, and we are excited for the opportunities ahead.”

Key benefits of the partnership highlighted include: Enhanced accessibility in which Winpart by CFAO’s extensive distribution network will ensure that Motul products are widely available in key markets throughout Nigeria.

Expert support was also guaranteed with the partnership leveraging the technical expertise of both brands to educate and guide consumers and mechanics on best lubrication practices.

Sustainable solutions will be offered as both Motul and Winpart by CFAO expressed commitment to sustainability, ensuring their operations and products support environmentally friendly automotive care.

Attendees had the opportunity to experience Motul’s high-performance lubricants firsthand, gaining insights into their role in enhancing engine durability and overall vehicle performance.

Discussions also focused on how the partnership will foster innovation and improve automotive maintenance practices across the country.

The reliability and performance of Motul products were attested to by David Yakubu, promoter of 4teesautowerks, a performance garage in Lagos.

He said, “I’ve been using Motul products for over eight years, and I can personally attest to the superior quality of their lubricants and other automotive products.”

In another testimonial, Olukayode Kosile-Palmer, President of the Bikers with Attitude and Determination (B.A.D.) club, stated, “Our members have relied on Motul products for years to improve the performance and longevity of our bikes.”