Nigeria’s Mercedes Benz premier distributor Weststar Associates appoints Ebere Anenih as substantive MD, gives reasons

Nigeria’s Mercedes Benz premier distributor Weststar Associates appoints Ebere Anenih as substantive MD, gives reasons

Weststar Associates Limited, the authorized general distributor of Mercedes-Benz in Nigeria, has announced the appointment of Ebere Anenih as the company’s managing director.
It said in a statement that her appointment signified a strategic leadership transition aimed at further strengthening Weststar’s position as the premier distributor of Mercedes-Benz vehicles in Nigeria and enhancing operational excellence across all areas of the business.
It noted that Ebere Anenih had been an invaluable part of Weststar since joining the company in 2016.
Part of the statement read, “Over the years, she has played a pivotal role in the organisation’s growth and success, serving in key leadership capacities, including Head of Legal, Compliance, and Business Network, as well as General Counsel for Legal Compliance and Human Resources.
“Her strategic approach to corporate governance and business operations has been instrumental in reinforcing the organisation’s reputation for excellence, compliance, and industry leadership.
“In her most recent role as Acting Managing Director, she successfully navigated the organisation through a challenging economic climate, demonstrating resilience, adaptability, and a commitment to sustainable business practices.
“Under her leadership, Weststar has continued to uphold the highest standards of service, operational efficiency, and customer satisfaction, ensuring that Mercedes-Benz remains the leading luxury automotive brand in Nigeria.
“Ebere Anenih’s professional expertise, leadership acumen, and dedication to excellence align seamlessly with Mercedes-Benz’s core philosophy of delivering ‘The Best or Nothing.’
“Her ability to drive strategic initiatives, promote innovation and collaboration, and lead high-performing teams has positioned her as a respected leader within the organisation and the broader automotive industry.

“Her tenure at Weststar has been marked by a deep commitment to optimizing business operations, enhancing stakeholder relationships, and fostering a culture of integrity and continuous improvement.”
Now as the substantive MD, she will be responsible for steering Weststar through the next phase of growth and transformation, according to the statement.
“Her focus will be on strengthening the organisation’s market position, driving operational efficiencies, and advancing strategic partnerships that align with the long-term vision of Weststar and Mercedes-Benz,” it statement.
She has a strong and experienced management team to rely on for support.
The management team dedicated to upholding Weststar’s standard of excellence comprises General Manager Sales, Christopher Irumudomon; General Manager, After-Sales, Ifeanyi Igbokwe; General Manager, Abuja Branch, Hakeem Isa; Head of Finance, Chima Otuechere; Parts Manager, Christiana Kanabe; Head of Commercial Vehicles, Umoh Ekanem; Head of Inventory, Raheem Adegboye, Head of Marketing, Oluwatobi Abimbola; and Head of Information and Technology, Chigozie Oranugo.
The company described Ebere Anenih’s appointment as a reflection of Weststar’s commitment to recognizing and empowering exceptional talent within the organisation.
“Her proven track record of success, strategic leadership, and deep understanding of the automotive landscape makes her a natural choice to lead Weststar into a future defined by customer-centric solutions, strong corporate governance and sustainable growth,” it added.