Nord Rolls Out Single-Digit Car Loans to Shift Nigerians from Tokunbo into Brand-New Vehicles

Nord Rolls Out Single-Digit Car Loans to Shift Nigerians from Tokunbo into Brand-New Vehicles

 

Nord Automobiles is targeting a major shift in Nigeria’s auto market with the rollout of a single-digit interest vehicle financing scheme, offering loans from as low as nine per cent to make brand-new cars more accessible to individuals and businesses.

The indigenous automaker said the initiative was designed to unlock demand for new vehicles and reduce the dominance of imported used cars, popularly known as Tokunbo.

The indigenous automaker unveiled the initiative, tagged Nord Finance, in Lagos on Tuesday, saying the plan would make vehicle ownership easier for individuals and businesses through flexible repayment options.

Chairman and Chief Executive Officer of Nord Automobiles, Mr Oluwatobi Ajayi, said the company was determined to change the long-standing culture of relying on used vehicles, which he described as costly to maintain, unreliable, and often unsafe.

“Our goal is to make more Nigerians drive brand-new vehicles,” Ajayi said.

“For too long, Nigerians have been used to Tokunbo cars. While tokunbo cars have played a role in improving access to mobility, there are growing concerns around their long term reliability, safety standards, and overall cost of ownership.

As we look to the future, it is important to gradually transition towards more structured, reliable, and locally supported vehicle solutions that can better serve Nigerians and strengthen our economy.”

He said the financing package offers interest rates starting from 9%, and repayment tenures of up to 48 months.

According to him, the arrangement allows buyers to spread the cost of a new vehicle over several years rather than paying huge lump sums upfront.

“This means that instead of looking for N10m or N15m at once to buy a vehicle, you can pay a smaller amount monthly and drive a reliable brand-new car,” he said.

“You do not have to worry about frequent breakdowns or visiting mechanics regularly, like many Tokunbo owners do.”

Ajayi explained that the scheme is being executed through Nord Finance Limited, a subsidiary of Nord Automobiles, in partnership with a commercial bank.

He noted that prospective buyers can access financing for any of Nord’s 11 passenger and commercial vehicle models, as well as four models under its electric vehicle brand, Tavet.

Nigeria remains one of Africa’s largest automobile markets, with annual demand estimated at about 500,000 vehicles. However, only a small percentage of that figure represents brand-new purchases, while the majority are imported used vehicles.

Ajayi said the company hoped the financing package would help convert a portion of the used-car market into demand for new, locally assembled vehicles.

“Nigeria is a very big market of over 200 million people, with demand for about 500,000 vehicles yearly. Unfortunately, only around 14,000 to 20,000 of those are brand-new vehicles, depending on the data source,” he said.

“We believe that with Nord Finance, even if we move just five per cent of the Tokunbo market into the new-car segment, it will be a major shift.”

He also said Nord vehicles are specifically designed to meet Nigerian driving conditions, unlike many imported models originally built for foreign markets.

The Nord CEO said, “We have seen that many vehicles brought into Nigeria were not designed for our roads, our fuel quality, or our weather.

“Our vehicles are robust; they have high ground clearance, cooling systems that can withstand Nigeria’s heat, and engines tuned to perform well with the fuel available here.”

Ajayi said Nord has the production capacity to meet rising demand, adding that the company assembles its vehicles in Epe and at the University of Lagos.

“When you buy a Nord, you are buying a vehicle built for you. It is durable, dependable, and gives peace of mind,” he added.

Founded in 2018, Nord Automobiles focuses on designing, assembling, and distributing locally made vehicles from its Lagos base, with a growing portfolio that includes passenger, commercial and electric models.