Suzuki by CFAO ignites Nigerian auto market with gender-balanced Celerio

The small car segment in Nigeria has received a boost with the introduction of a new car, the Celerio, by Suzuki by CFAO Motors.

The public launch of the cost-effective and completely revamped Suzuki Celerio from the stable of CFAO Motors took place on Friday in Victoria Island, Lagos.

The Celerio, described as a gender-balanced and self-sufficient car, is an addition to the auto company’s collection of latest technological advancement and it comes in a variety of colours.

It is equipped with a nine-inch entertainment screen, alloy wheels, and new generation AMT amongst much other enhanced technology and safety features.

Speaking during the historic Suzuki Celerio model launch, the General Manager of Suzuki by CFAO, Aissatou Diouf, said, “We are delighted to launch the Celerio, a gender-balanced and self-sufficient car that meets the needs of a large demography of the Nigerian market. We came into the Nigerian market with a clear plan to make Japanese cars accessible to Nigerians and we have continued to improve our value proposition. We can indeed say there is a Suzuki for everyone.”

The launch event, hosted by Oscar Oyinsan, event was technologically themed with a neon light ambiance and a workshop to experience the new Celerio real time.

The event, which was attended by notable personalities including captains of industry in Nigeria and beyond was organised in partnership with Autocheck, an automotive technology development company that enables seamless and safe automotive commerce experience across Africa, and Etap, a technology platform that provides auto insurance cover, instant claims with flexibility and rewards for driving safely.

The new car is the second generation of the Celerio and it is based on the company’s Heartect platform, an innovative new-generation platform, introduced exclusively for new generation cars with focus on safety.

 

The latest Suzuki Celerio is now 3,695mm long, 1,655mm high and 1,555mm wide. A longer wheelbase of 2,435mm has also helped in creating more space and comfort.

A critical look at the design shows that its big headlamps and chrome-stripped grille combine to give the Celerio a fresh front-end design.

The bumper also comes with claddings that house fog lights on top variants. In profile, one can see the new 15-inch alloys which look sporty. Lower variants will ride on 14-inch steel wheels.

CFAO Automotive is a division of the CFAO Group, which it says in a statement, “aims to meet the mobility needs of professionals and individuals.

“Comprising the most extensive vehicle retail network in Africa, we provide all mobility-related sectors with a multi-brand offer, partnering with global automotive manufacturers: sales of new and used vehicles, short or long-term rentals, fleet management and maintenance.

Our offers include the complete automotive offering such as two-wheelers, marine engines, coaches, lorries, handling equipment, tyres and spare parts.

“Our production and assembly sites in Africa are a shining example of our commitment to actively supporting industrialisation in the region and creating affordable offer to customers.”