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Toyota moves to ease vehicle ownership amid economic challenges

Toyota Nigeria unveils plans to ease vehicle ownership

As rising costs put car ownership beyond the reach of many Nigerians, Toyota Nigeria Limited says it is rolling out fresh measures to make buying and maintaining vehicles easier for customers.

Managing Director, Mr. Kunle Ade-Ojo, announced the plans at the company’s 2026 Awards and Customers’ Night in Lagos, where he reaffirmed Toyota’s commitment to expanding mobility solutions in the country.

A statement on Thursday quoted Ade-Ojo as saying Toyota Nigeria would continue to innovate and introduce strategies that would enable more Nigerians to own and maintain Toyota vehicles while enjoying quality after-sales support.

According to him, the company’s commitment goes beyond selling vehicles to ensuring customers enjoy a seamless ownership experience through a robust nationwide service network.

“We will continue to innovate, adapt and elevate our product offerings and service delivery. Our ambition remains clear: to sustain industry leadership while contributing meaningfully to Nigeria’s economic development as a responsible corporate citizen,” he said.

He added that the company’s future plans are aligned with Toyota’s global vision of enriching lives through mobility, with a strong focus on innovation, sustainability and value creation.

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Ade-Ojo noted that Toyota Nigeria’s success over the years had been driven by the loyalty of customers, support from dealers, suppliers, employees, financial institutions and strategic partners, as well as the guidance of the company’s board led by its founder and chairman, Chief Michael Ade-Ojo.

The highlight of the event was the presentation of the Evergreen Customer of the Year Award to Zenith Bank Plc, which retained the title as Toyota Nigeria’s highest-volume customer for 2025. In recognition of the achievement, Chief Michael Ade-Ojo presented the bank with the keys to a brand-new Toyota Starlet Cross.

AGL Motors emerged overall winner in the Customer of the Year category, while the Nigerian Army and Zenith Bank were named first and second runners-up respectively. The winners received office equipment valued at several millions of naira.

Toyota Nigeria also honoured excellence in automotive journalism. Theodore Opara of Vanguard was named Journalist of the Year, while Mike Ochonma of Transport World and Rasheed Bisiriyu of Newstrends received awards for their contributions to automotive reporting, mobility advocacy and industry analysis.

Speaking at the event, several dealers and business partners commended Toyota Nigeria’s investments in dealer development, technical training and workshop upgrades, describing the initiatives as critical to sustaining high service standards and customer satisfaction across the country.

 

Toyota Nigeria unveils plans to ease vehicle ownership

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