Twitter officially unveils X as new logo
Twitter on Monday unveiled a new logo, X, ending the use of the famous blue bird symbol in the 17-years history of the company.
The new logo, a white ‘X’ symbol, has a black background.
Twitter’s Chief Executive Officer (CEO), Linda Yaccarino, announced the launch in a tweet on Monday morning.
“X is here! Let’s do this,” Yaccarino tweeted.
Yaccarino also posted pictures of the firm’s headquarters emblazoned with the new symbol.
The unveiling comes 24 hours after Elon Musk, owner of Twitter, revealed plans to jettison the blue bird icon in major rebranding efforts.
In a series of tweets, Musk had said he was looking to effect the change worldwide as soon as Monday.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted.
“If X is closest in style to anything, it should, of course, be Art Deco.”
Over the years, the billionaire founder of Tesla Inc. has repeatedly demonstrated his affection for the letter X by including it in the name of his businesses.
His obsession with the letter dates as far back as 1999, when he founded a startup called X.com, an online financial services company now known as PayPal.
He even had to name his son in 2000 X Æ A-12 or simply X.
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