US used car firm begins Nigeria’s operations, unveils Yuletide promo

A global automobile company that specialises in premium used vehicle sale and service, Carloha, has announced the commencement of operations in Nigeria with a target at the top of the market.

The firm with head office in the USA has also unveiled a Yuletide promo with a huge slash in prices of its vehicles and free insurance, registration and warranty.

The firm, according to a statement obtained via email, owns and manages several stores and maintenance centres, with over 200 dedicated employees providing comprehensive car purchase, finance and insurance services.

Carloha Nigeria is said to parade a host of premium used vehicles in its arsenal of stocks and well positioned to be the leading automobile company in used vehicle trading business in Nigeria.

Marketing Manager of the auto firm, Mr Mathew Enuoma Aje, said, “We are in business to set the pace in sales and services of used vehicle segment in Nigeria, by making vehicle ownership a seamless process for all customers.”

Commenting on the Yuletide promo, said, “In the spirit of the Yuletide, Carloha Nigeria is offering huge price slash on every vehicle purchased from October 31, 2022 to January 31, 2022. Customers can also take advantage of free registration, free insurance, free first three services, finance option, trade-in-option, and three month warranty or 5,000km whichever comes first.

The End of Year Promo tagged “Drive Your Dream” is exclusive and all-embracive because they all come with freebies that are germane to vehicle ownership and driving comfort.

The essence of “Drive Your Dream” promo is to bring happiness, joy and peace of mind to all customers in this Yuletide, and also our token of appreciation for all year-round patronage in 2022.”

Aje said Carloha Nigeria prides itself with the best of used vehicles of choice brands that are durable, rugged well refined to suit the taste of all customers.

“The class and state of vehicles we stock are rare and cannot be sourced elsewhere,” the firm said in the statement.

The company said it “works with well known used car provider in the USA, using big data technology to select the best quality used car in Nigeria. The replication of the automated system is to position Carloha Nigeria as a viable company that will drive the world with latest technological advancement in automobile engineering that offers bespoke premium services that cannot be seen anywhere in sub-Sahara African.”

Carloha Nigeria listed the notable brands of vehicle offerings as Mercedes-Benz, Toyota (Lexus), Ford, and Range Rover it considered “neatly selected and well finished to specifications with the states-of-the-Arts technology.”

Even as the firm noted that pricing of used vehicle had been a huge algorithmic challenge to the overall business, it stated that automated pricing system is used Carloha Nigeria to fix the right price of all used vehicles.

This, it said, was done to accurately fix each price of vehicle in relation to economic fluctuation and imbalance in the local market.

On after-sale, it said, “The installations of state-of-art technological automated equipment is a proof of Carloha’s readiness to set the pace as a major player in the sales and maintenance of used vehicle.

“To ensure quality standard of vehicles, Carloha Nigeria utilizes scientific method with fully automated management system known as 149 vehicle inspection point on chasis, engine, transmission, exterior, interior, electronic system, road test, and maintenance equipment to meet the demand of the market,” it said.