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Excitement as Geely relaunches in Nigeria, names Coscharis Motors new partner
Excitement as Geely relaunches in Nigeria, names Coscharis Motors new partner
- Reps, NADDC teams visit Lagos assembly plant
- Coscharis set to roll out new models
For lovers of sleek Geely vehicles, it is exciting time again as Geely Auto International Corporation has officially announced Coscharis Motors as its new partner in Nigeria.
Coscharis Motors, which has thus become the exclusive franchise representative of the Geely brand in Nigeria, says it is ready to roll out the latest Geely models into the Nigerian market very soon as well as grant opportunity for owners of old Geely cars to trade them in for brand new models.
Speaking on behalf of Geely in Lagos, Head of Geely Auto International Middle East/Africa Business Unit, Scofield Wu, said, “We have carefully re-selected our representative in Nigeria, because we are looking for a partner with strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors.
“Coscharis Motors shares our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint especially those who require automobiles that are durable, reliable, technologically driven and have best aftersales offerings.
“This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”
Commenting on this partnership, the President/CEO of Coscharis Group, Dr. Cosmas Maduka, said, “We are excited to celebrate the confidence that Geely Auto International has reposed in us to represent them in Nigeria. Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders.
“This milestone marks another step in the evolution of the company towards remaining timeless in its relevance.
“We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging times.”
He also said, “With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in market.
“The models, especially the All New Starry and GX3 Pro are game-changers in their respective segments. These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom-line.
“At Coscharis Motors, we are excited to re-launch the new Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are definitely going to stir things up.”
The official announcement of Coscharis franchise came with the visit of members of the House of Representatives Committee on Industry who, as part of their oversight functions, had a facility tour of the Coscharis Assembly Plant located at the group head office in Lagos where the new Geely variants are being assembled.
Chairman of the Committee who led the delegation, Rt. Dr Enitan Badru, said, “Our visit to Coscharis Assembly Plant is to have an on-the-spot assessment of the plant for us to be able to know in specific terms where they need our interventions in terms of enacting relevant laws to protect such investment.
“This surely will help us legislate on every support required to encourage such local organisations to further invest in our Country towards achieving the best intentions of the government of the day.”
Similarly, the Director-General of National Automotive Design and Development Council (NADDC) Joseph Osanipin, who was represented by the Director, Research and Development, Fidelis Achiv, who equally led his team to visit the Coscharis Assembly Plant, commended Coscharis on the assembly plant that has rolled out different brands and now delivering the Geely brand.
The agency promised to give all the necessary support to succeed in delivering the expected value for the country.
Group Managing Director of Coscharis Group, Mr. Josiah Samuel, who conducted the guests around the state-of-the-art assembly plant and the other facilities in the organization, declared that the plant could be compared to any global similar plant in the world.
He said, “With what you’ve seen here today, Coscharis has simply shown that if given the required support with the right conducive business environment, indigenous organizations like ours that have what it takes to compete in the global space will deliver world-standard vehicles going by our pedigree with globally respected automobile brands we represent in Nigeria.
“Coupled with the new Geely brand added to our robust portfolio, we believe our locally assembled Geely vehicles will do well in the Nigeria market.
“As an entity that believes in our country, Nigeria, we shall continue to do all in our space to sustain this local assembling of more brands from this plant as it also has the economic implications of creating more job opportunities both for skilled and unskilled labour that will definitely boost the country’s economy.”
The GMD of Coscharis said aside from delivering one of the unique selling propositions of buying a brand new Geely with a six-year warranty which is rare in the automotive sector, Coscharis Motors is set to embrace all the existing customers concerning their aftersales needs while offering them trade-in options, in order to facilitate easy ownership of the new or latest models.
According to Coscharis, in a statement by its Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, now that the agreement with Geely Auto International has been sealed and delivered, it “will focus on readying its dedicated Geely Auto showroom across Nigeria with the first bases in Victoria Island, Lagos and Central Business District, Abuja, while the service workshop is set at Ikeja, Lagos.
“The interesting news for our customers is that these vehicles are now available with us to delight the Nigerian market,” the statement added.
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Dangote deploys technology to curb truck crashes, improve road safety
Dangote deploys technology to curb truck crashes, improve road safety
Dangote Cement has stepped up the deployment of advanced safety technology and monitoring devices including cameras across its truck fleet as part of efforts to improve driver behaviour and reduce road crashes involving its vehicles.
The company said the technology, which enables real-time monitoring of its trucks and drivers, was being complemented with intensive driver training, strict safety protocols and incentives for accident-free driving.
The Head of Operations, Dangote Cement Ibese, Ogun State, David Idiege, disclosed this on Thursday at a press briefing on the company’s road safety measures, explaining that the initiative was designed to give the company greater control over what happens on the road.
With more than 4,000 trucks operating from the Ibese plant, Idiege said the company had invested in the cameras and other state-of-the-art devices capable of monitoring its trucks in real time and helping to detect unsafe driving practices.
“That is why we have cameras in our trucks and state-of-the-art technologies that make us see in real time what is happening in any of our trucks at every material time,” he said.
According to him, the technology is particularly important in addressing practices such as speeding and proxy driving, where authorised drivers hand over trucks to unauthorised persons.
“Proxy driving, cases where our drivers give the truck to some other person to drive for them, and the company has stringent sanctions applied to any driver caught in proxy driving,” he said.

Idiege added that environmental factors, including bad weather, also contributed to some road incidents, making real-time monitoring and driver vigilance critical to the company’s safety strategy.
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Beyond technology, he said Dangote Cement was strengthening driver competence by using some of its best-performing drivers as safety ambassadors to train their colleagues.
“We also have a very good rewards system for those who drive diligently without getting involved in accidents. Aside from the rewards and certificates, we also bring those best drivers up to train their colleagues,” he said.
The company’s Head of Human Resources, Muhammed Al-Hassan, said driver development remained a key component of its road safety programme, stressing that only properly trained drivers were permitted to operate its trucks.
He said the company also encouraged safe driving through monthly and annual recognition of drivers who maintained accident-free records.
“For instance, a driver who has been driving without getting involved in accidents is rewarded monthly,” Al-Hassan said.
He added that at the company’s annual safety day, the driver with an outstanding accident-free record would be recognised as the “Safety Person of the Year” and rewarded in line with the organisation’s policies.
While the company maintains disciplinary measures for breaches of safety protocols, Al-Hassan said the broader objective was to ensure that drivers understood and complied with the organisation’s safety standards.
He disclosed that more than 250 drivers had faced sanctions for various safety violations between 2025 and 2026, but stressed that the company’s approach combined enforcement with training, monitoring and incentives.
Idiege also clarified that not every truck bearing the Dangote brand was currently under the company’s direct operational control.
He explained that some trucks previously owned by Dangote had been leased to customers and were now operated by those customers. According to him, trucks no longer managed by the company had been de-branded.
Later, at the Ibese Plant Control Room, the company’s Head of Control, Mr Ifeanyi Eziri, took journalists through the monitoring and tracking processes used to keep tabs on drivers and trucks operating on roads across the country, including the procedures for remotely demobilising vehicles where safety violations are detected.
The company said the combination of smart monitoring devices, driver training, safety ambassadors, real-time surveillance and rewards for responsible driving was aimed at creating a stronger safety culture and reducing truck-related accidents on Nigerian roads.

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Electric Vehicles: Six-point blueprint to drive mass adoption, by Metropolitan CEO
Electric Vehicles: Six-point blueprint to drive mass adoption, by Metropolitan CEO
Nigeria’s electric vehicle transition risks remaining trapped in a cycle of policy announcements unless government and industry move swiftly to turn existing incentives, infrastructure plans and regulations into a coordinated, bankable market, Metropolitan Electric Limited has warned.
The company’s Chief Executive Officer, Olugbenga Obadina, made the call at the 3rd Nigeria Auto Industry Summit, organised by the Nigeria Auto Journalists Association in conjunction with the National Automotive Design and Development Council in Lagos.
Obadina said Nigeria had reached a critical stage in its electric mobility journey, stressing that the immediate challenge was no longer the absence of policies but the failure to coordinate and execute them effectively across government agencies.
According to him, several building blocks for EV adoption are already in place, including the National Automotive Industry Development Plan 2023–2033, which targets a 30 per cent local EV production share and 40 per cent local content.
He also cited the zero-rating of VAT on EVs and semi-knocked-down assembly parts under the Nigeria Tax Act 2025 and the reported reduction of EV import duty from five per cent to zero under the 2026 Fiscal Policy Measures.
Other initiatives, he said, covered government EV procurement, charging infrastructure, standards, battery recycling and skills development.
However, Obadina warned that these measures would have limited impact if investors and operators continued to face uncertainty over tariffs, customs procedures, financing, charging permits and other regulatory requirements.
“The policy pieces are largely in place. What is needed now is to connect them, with coordination and execution across agencies,” he said.
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He added, “Investors price execution certainty, not policy intention.”
Six-point EV compact
To move Nigeria from growing EV interest to mass adoption, Metropolitan Electric proposed a six-point “Nigeria EV Compact”.
The first is the development of a stable 10-year EV roadmap under a single coordinating body with sufficient authority to align the activities of relevant government agencies.
The second is to create anchor demand by progressively increasing EV procurement quotas for government fleets and public transportation.
The company also recommended financing “kilometres, not cars” through a naira-denominated green-mobility facility, credit guarantees and multi-year leasing arrangements.
It called for charging infrastructure to be treated as regulated infrastructure, with standardised permits, defined service levels and transparent tariffs.
The fifth proposal is performance-based localisation, with incentives tied not just to vehicle assembly but to production, quality, job creation, components, research and development and exports.
The final recommendation is to strengthen consumer and investor confidence through technician certification, transparent warranty disclosure, battery-health standards and clear rules for battery disposal and end-of-life management.
Obadina stressed that the goal should not be permanent government subsidies but the creation of a market capable of attracting private finance, supporting local production and eventually competing without extraordinary government intervention.
“The objective is not permanent subsidy. It is a bankable market that scales, localises and eventually competes,” he said.
Put fleets before private cars
Obadina argued that Nigeria should avoid simply copying the private-car-led EV transition experienced in wealthier economies.
Instead, he urged policymakers to prioritise vehicles that cover high daily mileage, including buses, logistics vehicles, institutional fleets and two- and three-wheelers.
Such vehicles, he explained, can generate returns on vehicle and charging infrastructure investments faster because of their intensive utilisation.
He said charging infrastructure should therefore be planned around actual depots, routes and daily driving patterns rather than deployed without regard to vehicle utilisation.
Obadina pointed to Metropolitan Electric’s operations as evidence that electric mobility can work in Nigeria when the wider ecosystem is properly coordinated.
Since 2023, the company has supplied, deployed and maintained more than 200 EVs, with another 150 units ordered. It has also deployed more than 6MW of charging infrastructure and operates in Lagos, Abuja, Abeokuta, Port Harcourt and Kaduna.
The Metropolitan Electric boss challenged policymakers, investors and journalists to judge the country’s EV transition by actual performance rather than policy announcements.
He said stakeholders should track the number of EVs operating daily, cost per kilometre, charging uptime, warranty performance and who ultimately bears the risks associated with batteries, financing and recycling.
“Count what operates, not what is announced,” Obadina said, insisting that Nigeria’s EV future must be “engineered, assembled, financed, charged and maintained here.”
Electric Vehicles: Six-point blueprint to drive mass adoption, by Metropolitan CEO
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New Mercedes-Benz Atego’s technology, performance raise benchmark in Nigeria’s truck business
New Mercedes-Benz Atego’s technology, performance raise benchmark in Nigeria’s truck business
Weststar Associates Limited, authorised general distributor of Mercedes-Benz in Nigeria, has raised the bar in the country’s medium-duty truck market with the introduction of the new Mercedes-Benz Atego 1726, combining stronger performance, enhanced braking technology and greater versatility to meet the increasingly demanding needs of Nigerian businesses.
The new Atego 1726, which replaces the widely acclaimed Atego 1725, represents a significant evolution of the model, bringing together improved engineering, enhanced drivetrain technology and greater operational efficiency for transport and logistics operators.
The latest addition to Weststar’s commercial vehicle portfolio has been designed for businesses where reliability, vehicle uptime and total cost of ownership are critical to profitability.
Powered by the proven OM 926 six-cylinder, 7.2-litre diesel engine, the Atego 1726 delivers 256 horsepower and 900Nm of torque, giving operators the power required for demanding cargo operations while maintaining smooth performance under varying road and load conditions.
A major technology highlight is the optional Mercedes-Benz High-Performance Engine Brake, a three-stage braking system capable of delivering up to 300kW of braking power.
The system provides enhanced vehicle control, particularly on difficult terrain and during heavy-load operations, while reducing reliance on the service brakes. This can help minimise brake wear and lower maintenance costs over the truck’s operating life.
Beyond its powertrain, the Atego 1726 offers a highly adaptable chassis platform that allows operators to configure the truck for a wide range of commercial applications.
Its chassis-cab design makes it suitable for distribution and FMCG logistics, beverage transportation, refrigerated haulage, municipal and waste management services, construction, oil and gas logistics, general haulage, crane operations and specialised tipper applications.
With a Gross Vehicle Weight of 17.1 tonnes, the Atego 1726 is built to carry substantial payloads while maintaining stability, handling and ride comfort.
Its suspension system, featuring proven parabolic springs on both the front and rear axles, further reinforces its suitability for the demanding operating conditions often encountered on Nigerian roads.
The truck also places emphasis on driver comfort, with customers able to choose from Classic, Comfort and Standard cockpit configurations. The options provide businesses with flexibility while giving drivers an ergonomic working environment suited to extended hours behind the wheel.
Speaking on the introduction, Head of Commercial Vehicles at Weststar Associates Limited, Umoh Ekanem, said the new Atego 1726 reflected the company’s commitment to providing Nigerian businesses with reliable and efficient commercial vehicles.
“The introduction of the new Mercedes-Benz Atego 1726 demonstrates our continued commitment to providing Nigerian businesses with commercial vehicles that deliver outstanding reliability, efficiency and performance,” Ekanem said.
“Our customers operate in demanding environments where every delivery and every hour of uptime matters. The Atego has long been recognised as a dependable workhorse, and this latest model builds on that legacy by offering improved technology, greater versatility and enhanced productivity.
“We are confident it will continue to support businesses across multiple sectors while delivering the premium quality and durability that customers expect from Mercedes-Benz.”
The Atego has established a global reputation as one of Mercedes-Benz’s most versatile medium-duty trucks, offering a balance of strength, efficiency and flexibility across diverse transport applications.
The Atego 1726 builds on that reputation by providing fleet operators with a vehicle capable of adapting to changing business needs while helping to improve productivity and control lifetime operating costs.
Weststar has also backed the new truck with after-sales support through its nationwide network, providing access to genuine spare parts, technical expertise and fleet support throughout the vehicle’s lifecycle.
The Atego 1726 is now available through Weststar Associates and its authorised commercial vehicle dealership network nationwide.
Customers can contact Weststar’s Commercial Vehicles team or visit an authorised dealership for product specifications, pricing and fleet consultation.
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