Advertisers to Lai Mohammed: We put ads where most Nigerians see them – Newstrends
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Advertisers to Lai Mohammed: We put ads where most Nigerians see them

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Advertisers have replied the Minister of Information, Lai Mohammed, over his comment on fines for brands running advertorials on foreign channels.
The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” they stated.
In a Good Morning Nigeria Show on the Nigeria Television Authority, NTA, Lai Mohammed was quoted as saying that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
He also said that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.
However, reacting in a release signed by Mr Steve Babaeko, President Advertising Association of Nigeria (AAAN), Mrs Bunmi Adeniba, President, Advertisers Association of Nigeria (ADVAN), Mr Femi Adelusi, President, Media Independents Association of Nigeria (MIPAN), Mr Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN), Hajia Sa’am Ibrahim, Chairman, Broadcasting Association of Nigeria (BON), Mr Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN) noted that the minister needed to understand that advertisers put their advertising investment where the eyeballs of Nigerians are.
“The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” HASG stated.
According to the group, the world is a global village and that is why international media are widely watched by Nigerians locally and internationally.
“Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them,” it said.
The advertising body agreed that local patronage should be encouraged, but noted that it should happen organically and not forcefully.
“There are many leading advertisers and multinational companies who rationally seek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.
“Even with this said, empirical information and trended data show clearly that investment in local broadcast stations still outweighs that of foreign channels.”
The body said support from the government would help improve patronage.
“With the right support for the marketing communication industry, content development, local media investment, and media infrastructure development will grow and improve organically.
“The HASG as a body made up of advertisers, advertising agencies, media agencies, marketing activation agencies, out-of-home media agencies, and broadcasting company groups, would like the Minister to engage the industry players and practitioners more and explore collaboration on issues like this before making these pronouncements that can significantly impac the industry.
“Finally, we strongly appeal to the Ministry as well as the National Assembly to engage and involve the professional practitioners of the various sectors of the marketing communications industry in the conversations on policies at the point of ideation, formulation, and development of these policies.
“This is the best pathway to progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians. The ministry and the communication industry in Nigeria can benefit more from working together and in addressing the key issues concerning the development of marketing, advertising and sponsorships in Nigeria when the capability and expertise of the professional players are leveraged on.”

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Barcelona beat Atletico to set up cup final against Real Madrid

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Barcelona beat Atletico to set up cup final against Real Madrid

Barcelona beat Atletico to set up cup final against Real Madrid

Barcelona narrowly edged past Atletico Madrid on aggregate to set up a meeting with Real Madrid in the final of the Copa del Rey.

It will be the eighth time there has been an El Clasico in the Spanish Cup final, with the nation’s two most successful club sides set to meet on 26 April in Seville.

Ferran Torres’ first-half effort proved decisive for Barcelona at Metropolitano Stadium, with the Spain forward poking the ball past Argentine goalkeeper Juan Musso after Lamine Yamal’s superb pass had split the home defence.

It was no more than the visitors deserved, with 17-year-old Yamal a constant source of danger and Raphinha also twice threatening to extend Barca’s lead.

Unlike the thrilling first-leg tie in February, when Diego Simeone’s side twice scored late on in a dramatic 4-4 draw, this was a tighter and more tense affair without the grandstand finish from Atletico.

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The hosts did have opportunities.

Substitute Alexander Sorloth elected to shoot instead of squaring the ball to Antoine Griezmann for a tap-in, while the Norway forward was also ruled offside after rattling in what he thought was an equaliser.

However, in truth, Atletico were second best to Hansi Flick’s side for long periods, with the record 31-time winners always appearing relatively comfortable as they extended their unbeaten run to 21 games across all competitions.

The Catalan club remain the only side in Europe’s top-five leagues yet to lose in 2025 and remain on course for a potential quadruple.

Barca, who have already won the Spanish Super Cup this term, lead the La Liga table by three points from Real Madrid.

They also host Borussia Dortmund in the first leg of their Champions League quarter-final on 9 April (20:00 BST).

Meanwhile, the final against Carlo Ancelotti’s team in Seville will come just over two weeks before a potentially pivotal fixture between the clubs in the Spanish top flight.

Barcelona beat Atletico to set up cup final against Real Madrid

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Wike congratulates Okpebholo on tribunal victory

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Federal Capital Territory Minister, Nyesom Wike

Wike congratulates Okpebholo on tribunal victory

The Minister of the Federal Capital Territory (FCT), Mr Nyesom Wike, has congratulated Gov. Monday Okpebholo of Edo on his victory at the tribunal.

The Edo Governorship Election Petitions Tribunal, sitting on Wednesday, affirmed Okpebholo as the duly elected governor of Edo.

A three-member panel, led by Justice Wilfred Kpochi, dismissed the petition filed by the Peoples Democratic Party (PDP) and its candidate, Asue Ighodalo, against the election outcome.

The petition challenged the result of the governorship election held on Sept. 21, 2024 but was struck out by the tribunal for lack of merit.

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Reacting, Wike, in a statement signed by his Senior Special Assistant on Public Communications and Social Media, urged the governor to remain focused on delivering good governance.

He advised Okpebholo not to be distracted but to remain dedicated to serving the people of Edo.

Wike described the tribunal’s ruling as a confirmation of the mandate freely given to Okpebholo by Edo voters.

The minister expressed confidence in the governor’s ability to bring relief and development to the state.

“This victory belongs to the people of Edo who elected, as their governor, Okpebholo.

“I believe in him, and with the way he has started, his government will positively impact Edo and its people,” he added.

 

Wike congratulates Okpebholo on tribunal victory

(NAN)

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Teacher arrested in Osun for allegedly molesting 7-year-old pupil

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Teacher arrested in Osun for allegedly molesting 7-year-old pupil

22-year-old male school teacher, Rufai Akorede, has been arrested in Ilesa, Osun State, by the Nigeria Security and Civil Defence Corps (NSCDC) for allegedly molesting a seven-year-old female pupil.

The NSCDC stated that Akorede is accused of “thrusting his manhood” into the child’s mouth in a classroom after school.

Following a report, the Osun NSCDC Commandant, Igbalawole Sotiyo, ordered an immediate investigation, which revealed the alleged molestation began in 2024, according to a statement signed by the state command’s public relations officer, Kehinde Adeleke.

According to NSCDC, in his confessional statement, Akorede admitted to the crime, explaining that after school hours, he instructed the victim to close the windows in the classroom before assaulting her.

“The second incident happened on March 20, 2025, after school hours. It was only the teacher and the girl who were in the class, and he pressed her buttocks,” Adeleke said.

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Akorede was arraigned before the Magistrate Court in Ilesa, Osun State, on March 26, 2025, where he pleaded not guilty to the charges and was remanded in the correctional centre. The trial has been adjourned.

In a separate case, 20-year-old Tiamiyu Samuel was arrested for allegedly having unlawful carnal knowledge of a 12-year-old girl in Gbongan, Osun State.

Adeleke, the NSCDC spokesperson, stated that Samuel had known the victim for three years and, after she rejected his advances, forcibly dragged her into his room on March 23, 2025, with the help of an accomplice.

The suspect allegedly threatened the victim with a cutlass before assaulting her, causing the victim to bleed. He then threatened to kill her if she told anyone.

“The accomplice is currently at large but will be apprehended to face the consequences of his actions. The suspect admitted committing the offence and a medical report confirms that the victim’s hymen was broken,” Adeleke said.

The NSCDC has assured the public that once the investigation is concluded, the suspect will be charged in court.

The Osun NSCDC urged parents and guardians to remain vigilant and safeguard their children from such predatory individuals. The Commandant also warned that those engaging in such heinous acts will face severe consequences

Teacher arrested in Osun for allegedly molesting 7-year-old pupil

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