Advertisers to Lai Mohammed: We put ads where most Nigerians see them – Newstrends
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Advertisers to Lai Mohammed: We put ads where most Nigerians see them

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4 years ago

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Advertisers have replied the Minister of Information, Lai Mohammed, over his comment on fines for brands running advertorials on foreign channels.
The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” they stated.
In a Good Morning Nigeria Show on the Nigeria Television Authority, NTA, Lai Mohammed was quoted as saying that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
He also said that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.
However, reacting in a release signed by Mr Steve Babaeko, President Advertising Association of Nigeria (AAAN), Mrs Bunmi Adeniba, President, Advertisers Association of Nigeria (ADVAN), Mr Femi Adelusi, President, Media Independents Association of Nigeria (MIPAN), Mr Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN), Hajia Sa’am Ibrahim, Chairman, Broadcasting Association of Nigeria (BON), Mr Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN) noted that the minister needed to understand that advertisers put their advertising investment where the eyeballs of Nigerians are.
“The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” HASG stated.
According to the group, the world is a global village and that is why international media are widely watched by Nigerians locally and internationally.
“Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them,” it said.
The advertising body agreed that local patronage should be encouraged, but noted that it should happen organically and not forcefully.
“There are many leading advertisers and multinational companies who rationally seek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.
“Even with this said, empirical information and trended data show clearly that investment in local broadcast stations still outweighs that of foreign channels.”
The body said support from the government would help improve patronage.
“With the right support for the marketing communication industry, content development, local media investment, and media infrastructure development will grow and improve organically.
“The HASG as a body made up of advertisers, advertising agencies, media agencies, marketing activation agencies, out-of-home media agencies, and broadcasting company groups, would like the Minister to engage the industry players and practitioners more and explore collaboration on issues like this before making these pronouncements that can significantly impac the industry.
“Finally, we strongly appeal to the Ministry as well as the National Assembly to engage and involve the professional practitioners of the various sectors of the marketing communications industry in the conversations on policies at the point of ideation, formulation, and development of these policies.
“This is the best pathway to progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians. The ministry and the communication industry in Nigeria can benefit more from working together and in addressing the key issues concerning the development of marketing, advertising and sponsorships in Nigeria when the capability and expertise of the professional players are leveraged on.”
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Lagos-Calabar coastal road: Train track work begins 2025, says minister

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7 hours ago

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December 22, 2024

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Lagos-Calabar coastal road: Train track work begins 2025, says minister

The Federal Government plans to begin constructing train tracks on Section I of the Lagos-Calabar Coastal Highway in 2025.

The Minister of Works, David Umahi, made this announcement during an inspection of Sections I and II of the project, which are located within Lagos and being handled by Hitech Construction Company Ltd, on Friday, December 20, 2024.

The details of the announcement were published in a statement on the ministry’s official website on Saturday.

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“The President has given very serious attention to road infrastructure. Don’t forget that this Coastal Highway and, of course, the four Legacy Projects all have the train track incorporated. The construction of the train track for this section I is going to take off in 2025,” Umahi stated.

The Works Minister outlined plans to enhance the Lagos-Calabar Highway in Sections I and II of Phase 1, including solar-powered CCTV cameras, lay-bys every 5-15 kilometers, and security posts for improved safety and monitoring.

He announced that 20 kilometers of Section 1 are scheduled for commissioning by May 2025. The Federal Controller of Works, Engr. Olukorede Kashia, noted challenges such as large refuse dumps and unsuitable soil conditions requiring extensive remediation during the project.

Lagos-Calabar coastal road: Train track work begins 2025, says minister

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Entertainment

Copyright: Court orders Adele’s song removed from platforms

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8 hours ago

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December 22, 2024

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Adele Laurie Blue Adkins

Copyright: Court orders Adele’s song removed from platforms

A Brazilian court has ordered the removal of Adele’s 2015 song Million Years Ago from radio and streaming platforms worldwide following a copyright lawsuit filed by local composer Toninho Geraes.

The ruling, delivered by Judge Victor Torres, comes after Geraes accused the British singer of copying his 1996 classic Mulheres, originally performed by Brazilian artist Martinho da Vila.

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Geraes claims the track from Adele’s album 25 closely mirrors his 1995 composition, demanding recognition and compensation for the alleged infringement.

In the lawsuit, Geraes is seeking $160,000 in moral damages, lost royalties, and a songwriting credit on Adele’s track.

The court has also imposed a fine of $8,000 per act of non-compliance on the Brazilian subsidiaries of Sony Music and Universal Music Group.

 

Copyright: Court orders Adele’s song removed from platforms

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Marketers react after NNPCL slashes petrol price to N899 per litre

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22 hours ago

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December 21, 2024

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Marketers react after NNPCL slashes petrol price to N899 per litre

The Petroleum Products Retail Outlets Owners Association of Nigeria (PETROAN) has praised Dangote Refinery’s management for bringing the price of its gasoline down to N899.50K per litre.

PETROAN spokesperson Joseph Obele said in a statement on Thursday that the action is a huge relief for drivers and Nigerians in general.

“This price reduction, a decrease of N71 per litre from the initial price of N970, is a significant relief for motorists and Nigerians at large, especially during the holiday season,” PETROAN stated.

According to PETROAN president, Billy Gillis-Harry, Dangote Refinery’s price cut would lessen Nigerians’ suffering and lower living expenses over the holiday season.

“The price reduction will alleviate the suffering of Nigerians and reduce the cost of living and transportation during this festive period,” he said.

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Anthony Chiejina, a company representative, stated that the price cut is intended to reduce transportation expenses during the holiday season. Additionally, the refinery stated that customers could purchase an extra litre of fuel on credit for every litre of fuel purchased with cash.

In November, the privately held refinery reduced the price of its gasoline to N970 per litre. “To alleviate transport costs during this holiday season, Dangote Refinery is offering a holiday discount on PMS. From today, our petrol will be available at N899.50 per litre at our truck loading gantry or SPM.

“Furthermore, for every litre purchased on a cash basis, consumers will have the opportunity to buy another litre on credit, backed by a bank guarantee from Access Bank, First Bank, or Zenith Bank,” said Chiejina.

News Direct earlier reported that oil marketers have continued to rely on imports to deliver gasoline across the country, even though two significant refineries in Nigeria started producing the fuel within the last three months.

According to data gathered last week, marketers imported 2.3 billion litres of gasoline between September 11 and December 5, 2024. This ongoing importation runs counter to previous declarations made by certain marketers who stated their intention to cease importing and instead concentrate on locally produced goods.

 

Marketers react after NNPCL slashes petrol price to N899 per litre

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