Coscharis Group holds strategic retreat, promises to further deliver value for money

Coscharis Group holds strategic retreat, promises to further deliver value for money  

 

Members of Board of Directors of all the companies within the Coscharis Group have resolved to further deliver value for money to their numerous customers.

This position came after brain-storming sessions at a two-day strategy retreat session on the various sectors where they operate within and outside Nigeria.

A statement by Abiona Babarinde, General Manager, Marketing and Corporate Communications, Coscharis Group listed the sectors as the Agro – Allied, Information Technology, Health, Beverages, Logistics/Leasing, Automotive, Property and Chemical & Allied with the promissory note to deliver total positive brand experience in 2025 and beyond.

Coscharis’ promise is to give top notch customer brand experience that will further endear all their brands represented in Nigeria to various customers across board.

Speaking at the retreat in Lagos, Chairman, Coscharis Group of Companies, Dr. Cosmas Maduka, CON charged the team to continually delight all customers by going extra mile to deliver the actual value for money as stated in the company’s pay off line.

“In the present dispensation where all the customers so demand is excellent service and value for their hard earned money, we do not have a choice rather than to go extra mile at all times not just to win a new customer but to retain them and earn their respect to naturally become our brand ambassadors.

“For us to remain an institution that is timeless in relevance as our vision, we have to constantly be driven by our brand promise to deliver value for money at all times in all our engagements with our customers in all ramifications especially in the ever dynamic business environment.”

Strategic topics with global best practices as business scenarios were discussed during the strategy sessions with respected scholars as guest speakers.

The respected Professor of Marketing from Lagos Business School, Professor Tayo Otubanjo, delivered an impactful lecture on ‘Strategic Product and Corporate Marketing in Economically Challenging Times’.

Sam Cookey Jnr, a change leadership consultant, gave a robust lecture on ‘Leading in turbulent times’.

The entire two day retreat was facilitated by another Scholar in person of Dr. Franklin Ngwu, an Economist, Associate Professor in Strategy, Governance and Risk Management with the Lagos African University), Lagos.

From the robust and engaging strategy sessions, the various board members resolved to lead their various companies to achieve the agreed strategic imperatives/actions for 2025 and beyond.

In his closing remarks to end the retreat, the Deputy Group Managing Director, Coscharis Group, Mr. Fred Amobi, charged the MDs of the various companies within the Group on the importance of ensuring that all the strategic imperatives and actions agreed during the retreat should be cascaded to their teams so that everyone would be fully aware of the focus which would make for successful implementation.

He said, “Strategy is absolutely nothing if it is not well executed because the execution is what makes it useful and impactful.

“I equally charge you all on the need for team work/spirit by building every member of your team as a business manager for them to take ownership of their various units of the business and not to work in silos.”

According to the statement, Coscharis Group remains a leading player in various key business sectors of the economy in Nigeria with a very strong master brand (Coscharis) presence that has a robust reputable portfolio representing globally respected iconic brands across all the business sector where they play.