The 16th Lagos motor fair may have come and gone; like the previous editions, events and issues arising from the show will dominate discussions in the nation’s auto industry for weeks.
One event that stood out throughout the six-day fair (May 30 – June 4) was the unveiling of an all-new Ford Bronco by the Coscharis Motors, the representative of Ford Motor Company in Nigeria.
That the launch was held during the opening ceremony of the motor fair was indicative of the enormous respect the model commands and this indeed added glamour to the event.
The Bronco is Ford’s all-new outdoor brand featuring ‘Built Wild’ 4×4 adventure vehicles.
An agile, sports-oriented off-road 4×4, Ford Bronco has been described as a completely new line of sport-utility vehicle.
Speaking during the launch, General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, said, “The Bronco has come home to stay in Nigeria. Given the adventurous nature of our people and the challenging topography of some of our communities, the Bronco will soon become a must-have for everyone who can afford it.
“The Bronco is engineered to deliver thrilling and confident off-road experience, building on the DNA of the original 1966 Bronco and its racing heritage. It gets even better with ingenious new updatable technologies and adventure-ready attributes created for today’s outdoor enthusiasts.”
The Bronco is said to come loaded with a lot of off-road safety and comfort features and has been engineered to take its riders to epic places, with capability to deliver confidence on any type of terrain.
This much was said by the Deputy General Manager, Ford Sales, Coscharis Motors, Justin Ngini, noting that the Bronco offers “value for money as it comes packed with a 2.7L Ecoboost Engine, 10 speed Automatic Transmission, 17 Inches Black Gloss-Painted Aluminium Wheels, Sound Deadening Headliner, 6 Speaker Sound System, SYNC4, navigation system, leather trims, and many other comfort and safety features to help you navigate through any kind of terrain your journey throws at you.”
Ngini also promised that Coscharis Motors would deliver an exciting customer experience to any enthusiast buying a Bronco from the company.
He said, “As the exclusive Ford dealers in Nigeria our OEM trained sales and aftersales teams are poised to delivering a world-class customer experience to our Bronco, and by extension, all other Ford brand customers the country.”
The company, according to Ngini, is accessible to all its customers as it has presence in the six geopolitical zones of the country.
He added, “Coscharis also offers trade-in opportunities for customers who wish to exchange their old Ford vehicles for a new Bronco or any other Ford variant.
“We can also help to arrange finance options for interested customers who want to buy now and spread payment over a period of up to five years.”
The Bronco was not the only Ford brand on display at the motor fair. It had the Ranger (pick up), whose 4×2 single cabin currently has a one million naira discount offering, and the Figo, a sedan car offering one million naira discount for fleet purchase of a minimum five units, were also on display.
The Explorer and EcoSport were other variants of Ford on display.
More features of Bronco
The Bronco family is said to deliver on the Built Wild principles for ultimate off-road performance. For instance, the vehicle’s confidence to go over any terrain (G.O.A.T.) is provided by standard 4×4 and an exclusive drive mode system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology
With its built-wild innovative design, the Bronco is seen as the future of off-roading, delivering off-road ingenuity, new design innovations, heritage-inspired DNA and new levels of personalization that can flatter the novice and challenge the expert adventure seeker.
Ford recalls that the original Bronco was nicknamed G.O.A.T. by the Ford President, Donald Frey, who championed both Mustang and Bronco nameplates and challenged engineering teams to deliver “go anywhere roadability.”
Early Broncos had a rugged body-on-frame design with short front and rear overhangs, high ground clearance and a short wheelbase for maximum off-road capability.
Bronco’s toughness and agility at high speed enabled racers like Rod Hall and Larry Minor to capture an overall win at the gruelling 1969 Baja 1000 – a victory no other production 4×4 has replicated in 50 years.
Toyota-Suzuki joint SUV coming in August, Africa listed
The collaboration between Toyota and Suzuki is set to manifest in concrete terms as Toyota says it will start the production of a new SUV model developed by Suzuki at Toyota Kirloskar Motor Pvt. Ltd from August.
The Suzuki-developed SUV will come with mild and strong hybrid variants – made in India for both brands, multiple sources including motorauthority.com report.
The two companies are said to be planning to export the new model to markets outside India including Africa.
Toyota and Suzuki are promoting mutual supply of vehicles globally, which is one of the collaborations in their business partnership.
The two companies signed a memorandum of understanding for a business alliance in 2017. Since then, the two companies have been bringing together Toyota’s strength in electrification technologies and Suzuki’s strength in technologies for compact vehicles for joint collaboration in production and in the widespread popularization of electrified vehicles.
The powertrains of the new model to be on sale in India will be equipped with mild hybrid developed by Suzuki and strong hybrid developed by Toyota.
By bringing together strengths of both Toyota and Suzuki through the collaboration, the two companies say they will be able to provide a wide variety of vehicle electrification technologies to customers and contribute to the acceleration of electrification and the realization of a carbon-neutral society in India.
While Suzuki leads and understands the India market, Toyota brings hybrid tech to the table.
Maruti Suzuki India Limited and TKM will market the new model in India as Suzuki and Toyota models, respectively.
Ford to end production of Focus in 2025
Ford has confirmed that it will stop producing the Focus model in 2025, in a move that threatens the longer-term future of its Saarlouis, Germany plant that only makes that model.
Nigeria may not miss the exit of the Focus as it has not really been as popular as other Ford models such as the Escape, the Edge and Everest.
Ford however said that its plant in Saarlouis would continue to produce the Ford Focus passenger car, while the company is also evaluating options for future site concepts.
In Europe, Ford has emphasised the future role for electrified models – which includes its Cologne plant in Germany being a hub for EV production. It will build a new SUV based on VW’s MEB platform from 2023.
Ford also recently announced that its Valencia, Spain, plant would receive investment for making electric vehicles on a next-generation electric vehicle architecture.
Coscharis offers Renault customers N150,000 free service, flexible finance scheme
Coscharis Motors Plc has announced a free service voucher worth N150,000 for every Renault vehicle purchased from the company.
The auto firm is the sole representative of the Renault brand in Nigeria.
Making the announcement during the recently concluded Lagos Motor Fair, the General Manager, Renault Sales, Coscharis Motors, Sola Adigun, said, “We want to use the opportunity of our presence at this motor fair to announce to our customers and prospects that we will be offering a free service voucher worth N150,000.00 for every Renault vehicle purchased from Coscharis Motors at this motor fair and afterwards.”
According to him, the free service voucher is one of the exciting giveaways the Renault customers stand to gain from buying a Renault vehicle from Coscharis Motors Plc.
Even as Adigun said the free service voucher offer would extend beyond the just concluded motor fair to all Coscharis showrooms across the country, he gave July 30, this year as the last day for the promo.
A statement by the auto firm also said it had arranged a finance scheme from the sister company, Coscharis Mobility, for willing customers to purchase any of their preferred Renault vehicles.
It stated that Coscharis Mobility would enable the payment for the vehicle(s) to be spread over a period of time after 30 perc ent initial deposit of the principal value.
It also quoted the General Manager, Marketing & Corporate Communications for the Coscharis Group, Abiona Babarinde, as saying, “Currently, we are still assembling two variants of the Renault brand locally at our assembly plant in Awoyaya, Lagos, namely: Logan and Duster.
“Clearly, we have the capacity to add more variants to our local assembly line and hope that the time will soon come when the infrastructural deficit in the country will improve to give conducive business environment to investors like Coscharis that still believe in our nation, Nigeria. Then, we shall gladly increase the number of locally assembled variants and probably assemble all the variants that we market in the country.
“More importantly for us is that this gives us the opportunity to deliver value to the bigger economy in terms of job employment amongst other economic advantages with the sustenance and expansion of the local assemblies across the country.”
Coscharis, it stated, offers trade-in option to customers using a Renault vehicle and intending to exchange for a new model.
It said, “Renault was one of the brands which put up an outstanding presence at the recently concluded Lagos Motor Fair. “Five variants of the brand were put on display for visitors at the fair, including Logan and Duster, which are both assembled in Nigeria. Others are Koleos, Oroch and Kwid.”
Brand Manager of Renault at Coscharis Motors, Felix Mahan, gave some details about the models in the statement.
The Koleos is designed with a sense of detail and personality enhanced by its sleek appearance and athletic curves.
Behind its chic urban styling, Koleos has the DNA of a true 4X4.
The ALL MODE 4×4-i technology allows you to select the transmission mode that your vehicle will need to be equally at home on dirt, mud or sand as it is on tarmac.
Koleos comes with a range of driver assistance technologies including active emergency braking, blind spot detection system, easy trunk access and R-Link 2 media system.
Customers can choose from 1.6-Litre to 2.0Litre engine but whichever engine, it is built with a robust off-roader looks. With the superb ground clearance, the Duster is a practical and durable vehicle for the Nigerian road.
The interior of the All-new Duster reflects its generous, adventure-seeking nature. The spacious cabin is bright and reassuring.
The driver and passenger seats provide plenty of support to ensure your comfort wherever you go. The upholstery features a high-quality finish, as does the dashboard, where particular emphasis was placed on ergonomic design.
Simple and intuitive, the multimedia system Media Nav with touching screen allows you to navigate through all the different functionalities: navigation, phone, radio, Aux/USB ports and Bluetooth® connection to listen to your favorite music.
It also comes with hands free card to lock and unlock the doors from a distance as well as assist to start the air-conditioning before getting into the car.
New Renault Logan has an even more modern and dynamic design. With redesigned front and rear end panels featuring the new Renault brand light signature, New Renault Logan is a beauty to behold.
New Renault Logan has five generous seats to comfortably accommodate all your passengers. Enjoy useful and smart new storage areas, including a phone pouch and a front passenger side net pouch.
There is a new 12V output in the rear for charging your devices. There’s also a 1/3-2/3* split-fold rear bench seat and a spacious boot to transport everything you need in the way that suits you. You can combine utility and pleasure for a journey you are sure to love, depending on the version.
Logan’s ground clearance level (155-164mm) enhances its capacity to cope with extremely poor road surfaces (potholes, cobbles, uneven surfaces.
The mechanics, bodywork (opening panels), air conditioning/ventilation system and passenger compartment all specially designed to cope with certain countries’ environments where dust is omnipresent. Logan has an excellent thermal comfort standard (the vehicle is designed to deal with “extremely hot” conditions.
Inside Renault Kwid, there is plenty of headroom, legroom and elbowroom for the driver plus up to four passengers.
There are ingenious storage spaces everywhere.
The Renault KWID’s class-leading boot space of 290L can be extended up to 1100L, making it the perfect partner for a long road trip.
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