The prolonged lull in the Nigerian automobile market, especially new passenger segment has thankfully been interrupted with the unveiling of a sporty super luxury car, J7 the sleek, by Elizade Autoland.
The car, a masterpiece and product of a recent joint venture between Volkswagen and JAC Autos, was launched on Thursday in Lagos.
The unveiling was witnessed by ace comedian Ali Baba and select top nollywood artistes and corporate customers of the Elizade Autoland, including the representative of the Lagos State Government, Chief of Staff, Tayo Ayinde, and Managing Director/CEO of the Coleman Wires and Cables, George Onafowokan, who were astonished by the beauty and performance of the car.
Chairman and founder of Elizade, Chief Michael Ade.Ojo, who said he was impressed with the remarkable performance of the JAC brand in Nigeria in less than ten years, noted that the introduction of the J7 indicated that the future carss are finally here in the country.
Managing Director of Elizade Autoland, Mr Demola Ade-Ojo, recounted the interesting nine-year experience of the auto company in building confidence in the Nigerian buyers about the brand.
He noted that they were encouraged by the customers’ warm acceptance and continued improvement in the design and overall performance of the JAC models in the passenger, commercial and light duty trucks.
He also stated that after the acquisition of 75 per cent of JAC by Volkswagen, “the merger and acquisition has helped to improve the design, quality, specification and overall experience of the passenger vehicles. The first set of car models birthed from this German- Asian infusion among others is the all-new exclusive JAC J7 (the sleek).”
He also announced a N1m discount for the first 10 customers to buy the vehicle immediately after the launch.
Head of Brand and Marketing Communication at the Elizade Autoland, Mr Franklyn Okotie, gave the synopsis of the car’s features.
The J7, he said, had been designed with an abundance of trailblazing features that harnessed the latest technological breakthroughs to move riders from their take-off point to the destination in turbo-speed.
Other key and selling features of the 1.5 litre engine, according to him, are its fuel economy, yet fast-running and sleekness.
The J7 is said to present a sporty, waterfall intake grille as its unique front design and well detailed LED headlamps forming a stunning front appearance.
And the unique threading rear backlight gives the car design a wider and sporty appearance with a streamlined hatchback body. The Tail lift has an elevated height to take in bigger items when opened.
According to the auto firm, you don’t need to touch the key to open the trunk or the car doors, the censor button on your car key controls all the locking and unlocking features even while in your pocket.
The future you used to chase is now at your doorstep. Push to start your journey into a new era with just one touch on a censor button powered by an automatic ignition.
The state-of-the-art interior design is said to have been conceived for maximum comfort with quality leather seats and a dashboard that is classy and beautiful to behold.
The car seat is spacious with extended legroom and a second seat row that integrates with the trunk to provide adequate space to accommodate more luggage with a capacity of up to six suitcases at a time. The LCD cluster helps to change the display colors on the dashboard to red, gold, and blue with controls on the steering whilst the dynamic breathing and unique ambient light movesand changes colors with the rhythm of your music.
It has a unique central console in front of the car and a dynamic instrument panel that allows you to feel the modern life.
Almost every feature of the car can be operated from the entire console, with zero stress or hassle. This console also has a digital multimedia kit, compatible with android and apple devices.
Once your USB cable is plugged in, it allows you to control phone features like Maps, messaging, music, WhatsApp and many more, on the car dashboard.
The auto company declares, “You can join your Zoom calls and team work meetings on the go without touching your phone.”
The vehicle comes with 150,000km or five-year warranty as well as after-sale support service, made easy with the availbility of workshop/genuine spare parts in Lagos, Abuja, Ibadan and Port Harcourt as well as other parts of the country made possible through Elizade Autoland’s Know Your User strategy.
These after-sale support details were given at a post-launch press conference addressed by Okotie, Biola Odukomaiya and Biju Varghase, general manager sales (passenger vehicle fleet), GM service and technical assurance, respectively.
As Mercedes cuts dealerships, Nigerian traders may be axed
There is uncertainty over the fate of some Mercedes-Benz dealers in Nigeria operating through Weststar Associates Limited (the authorized distributor of Mercedes Benz in the country) as there are speculations that they may be sacked.
This follows international reports that Mercedes-Benz plans to reduce its dealerships by 10% worldwide, and up to 20% in the home market, Germany, by 2025, as it targets direct sales.
The prolific car manufacturer plan to hit 25 per cent online sales by 2025 as well as secure 80 per cent of European sales through its new direct sales model by 2025.
“We want to have more proximity to the customer and therefore have better control over pricing,” Mercedes chief financial officer Harald Wilhelm recently said.
“That’s why we are moving from the current dealer role.”
Weststar Associates Limited dealers in Nigeria who may be among those that may be affected by this new policy of Mercedes Benz include Skymit, Sunny Motors, Barbedos Cars, Mercedes Benz Centre and Tetralog.
However, when an official of Weststar Associates Limited was contacted by Transport Day, he promised to get back with an official position of the company concerning the matter, but Transport Day was yet to get the feedback as at the time of filling this report.
Mercedes-Benz currently has approximately 6,500 Mercedes and Smart sales and service outlets worldwide, and roughly 1,000 dealerships in Germany.
According to Bettina Fetzer, Vice president of communications and marketing, cuts to its global dealership will take place by 2025 while cuts in the German market will take place by 2028.
Founded in 2007, Weststar Associates Limited came into being after the official exit of Mercedes Benz representative office in Nigeria, following the disinvestment of the German company from Anambra Motor Manufacturing Company (ANAMMCO), Enugu.
Source: Transport Day
Latest seven-seater Range Rover SV unveiled for Nigerian market
Coscharis Motors has rolled out the all-new Range Rover SV, a seven-seater, for the Nigerian market.
The unveiling of the luxury sport utility vehicle, courtesy of Coscharis Motors, was done at the company’s office at Awoyaya, Lekki-Epe Expressway, Lagos.
General Manager, Marketing/Corporate Communications, Coscharis Group, Abiona Babarinde, said the Range Rover SV is one of the most desirable models ever created by Land Rover.
The vehicle is said to have a distinctive design detail resulting in a form that speaks to modernity and the pinnacle of progressive luxury.
Giving specific special features of the new Range Rover, Marketing Manager, Jaguar Land Rover, Cletus Aregbesola, says the vehicle is well defined by aesthetic grace, sophistication and refinement.
According to him, Range Rover would not have anticipated designing a Range Rover with seven seats four years ago but that milestone has been successfully achieved with the new Range Rover.
Having seven seats, the marketing manager said, had not affected both the driver’s legroom and rear legroom.
He said, “It has a choice of Standard or Long Wheelbase body designs provides elevated luxury for five or seven adults, all delivered while retaining the unmistakeable Range Rover profile and Command Driving position.
“Range Rover’s imposing face communicates a character of unparalleled. And, for the first time on Range Rover, 23” wheels enhance the vehicle’s presence and supreme stature, contrasted by its reductive, modern detail”, he added.
Jaguar Land Rover Service Manager, Masimba Joseph Gwetsuro, speaks on the driving dynamics, saying the vehicle is provided with new 530PS (390kW) 4.4-litre V8 that produces maximum torque of 750Nm.
Gwetsuro says that it takes the Range Rover from 0-100km/h (0-60mph) in 4,6 (4,4) seconds.
The new 530PS (390kW) 4.4-litre V8 produces maximum torque of 750Nm.
He says, “With Dynamic Launch engaged, he declared that the vehicle has cleaner, more efficient mild hybrid technology available with a range of diesel and petrol engines.
“Range Rover features a modern and sophisticated interior, underpinned by its impeccable reductive nature, tactile materials and an intuitive approach to relevant technology. No detail has been overlooked. Nothing is for show.”
He says the new Range Rover is now available in all Coscharis showrooms across the country with prices ranging between N70 million and N200 million.
Toyota-Suzuki joint SUV coming in August, Africa listed
The collaboration between Toyota and Suzuki is set to manifest in concrete terms as Toyota says it will start the production of a new SUV model developed by Suzuki at Toyota Kirloskar Motor Pvt. Ltd from August.
The Suzuki-developed SUV will come with mild and strong hybrid variants – made in India for both brands, multiple sources including motorauthority.com report.
The two companies are said to be planning to export the new model to markets outside India including Africa.
Toyota and Suzuki are promoting mutual supply of vehicles globally, which is one of the collaborations in their business partnership.
The two companies signed a memorandum of understanding for a business alliance in 2017. Since then, the two companies have been bringing together Toyota’s strength in electrification technologies and Suzuki’s strength in technologies for compact vehicles for joint collaboration in production and in the widespread popularization of electrified vehicles.
The powertrains of the new model to be on sale in India will be equipped with mild hybrid developed by Suzuki and strong hybrid developed by Toyota.
By bringing together strengths of both Toyota and Suzuki through the collaboration, the two companies say they will be able to provide a wide variety of vehicle electrification technologies to customers and contribute to the acceleration of electrification and the realization of a carbon-neutral society in India.
While Suzuki leads and understands the India market, Toyota brings hybrid tech to the table.
Maruti Suzuki India Limited and TKM will market the new model in India as Suzuki and Toyota models, respectively.
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