Cosharis celebrates Ford Bronco launch at Lagos motor fair

 The 16th Lagos motor fair may have come and gone; like the previous editions, events and issues arising from the show will dominate discussions in the nation’s auto industry for weeks.

One event that stood out throughout the six-day fair (May 30 – June 4) was the unveiling of an all-new Ford Bronco by the Coscharis Motors, the representative of Ford Motor Company in Nigeria.

That the launch was held during the opening ceremony of the motor fair was indicative of the enormous respect the model commands and this indeed added glamour to the event.

The Bronco is Ford’s all-new outdoor brand featuring ‘Built Wild’ 4×4 adventure vehicles.

An agile, sports-oriented off-road 4×4, Ford Bronco has been described as a completely new line of sport-utility vehicle.

Speaking during the launch, General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, said, “The Bronco has come home to stay in Nigeria. Given the adventurous nature of our people and the challenging topography of some of our communities, the Bronco will soon become a must-have for everyone who can afford it.

“The Bronco is engineered to deliver thrilling and confident off-road experience, building on the DNA of the original 1966 Bronco and its racing heritage. It gets even better with ingenious new updatable technologies and adventure-ready attributes created for today’s outdoor enthusiasts.”

The Bronco is said to come loaded with a lot of off-road safety and comfort features and has been engineered to take its riders to epic places, with capability to deliver confidence on any type of terrain.

This much was said by the Deputy General Manager, Ford Sales, Coscharis Motors, Justin Ngini, noting that the Bronco offers “value for money as it comes packed with a 2.7L Ecoboost Engine, 10 speed Automatic Transmission, 17 Inches Black Gloss-Painted Aluminium Wheels, Sound Deadening Headliner, 6 Speaker Sound System, SYNC4, navigation system, leather trims, and many other comfort and safety features to help you navigate through any kind of terrain your journey throws at you.”

Ngini also promised that Coscharis Motors would deliver an exciting customer experience to any enthusiast buying a Bronco from the company.

He said, “As the exclusive Ford dealers in Nigeria our OEM trained sales and aftersales teams are poised to delivering a world-class customer experience to our Bronco, and by extension, all other Ford brand customers the country.”

The company, according to Ngini, is accessible to all its customers as it has presence in the six geopolitical zones of the country.

He added, “Coscharis also offers trade-in opportunities for customers who wish to exchange their old Ford vehicles for a new Bronco or any other Ford variant.

“We can also help to arrange finance options for interested customers who want to buy now and spread payment over a period of up to five years.”

The Bronco was not the only Ford brand on display at the motor fair. It had the Ranger (pick up), whose 4×2 single cabin currently has a one million naira discount offering, and the Figo, a sedan car offering one million naira discount for fleet purchase of a minimum five units, were also on display.

The Explorer and EcoSport were other variants of Ford on display.

More features of Bronco

The Bronco family is said to deliver on the Built Wild principles for ultimate off-road performance. For instance, the vehicle’s confidence to go over any terrain (G.O.A.T.) is provided by standard 4×4 and an exclusive drive mode system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology

With its built-wild innovative design, the Bronco is seen as the future of off-roading, delivering off-road ingenuity, new design innovations, heritage-inspired DNA and  new levels of personalization that can flatter the novice and challenge the expert adventure seeker.

Ford recalls that the original Bronco was nicknamed G.O.A.T. by the Ford President, Donald Frey,  who championed both Mustang and Bronco nameplates and challenged engineering teams to deliver “go anywhere roadability.”

Early Broncos had a rugged body-on-frame design with short front and rear overhangs, high ground clearance and a short wheelbase for maximum off-road capability.

Bronco’s toughness and agility at high speed enabled racers like Rod Hall and Larry Minor to capture an overall win at the gruelling 1969 Baja 1000 – a victory no other production 4×4 has replicated in 50 years.