Ember-months safety: Carloha, FRSC intensify campaign against distracted driving

Ember-months safety: Carloha, FRSC intensify campaign against distracted driving

Carloha Nigeria, assembler and franchise holder of Chery vehicles in the country, has teamed up with the Federal Road Safety Corps (FRSC) to amplify nationwide road-safety awareness as the 2025 Ember-Months Safety Campaign gets underway.
The FRSC has long championed year-end road safety advocacy, a period traditionally associated with increased travel and heightened crash risks driven largely by human error.
This year’s campaign, themed “Take Responsibility for Your Driving: Stop Distracted Driving,” places the spotlight on motorists’ behaviour as the primary safeguard against road accidents.
As part of the collaboration, Carloha Nigeria donated reflective jackets to improve FRSC officers’ visibility during field operations, along with educational flyers to aid public sensitisation across Lagos and beyond.

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General Manager for Marketing at Carloha, Felix Mahan, said the initiative reinforces Carloha and Chery’s commitment to safer mobility.
“Our partnership with the FRSC underscores our dedication to promoting responsible driving habits, particularly during the high-traffic end-of-year period,” he said.
Mahan noted that while Chery vehicles are equipped with modern safety features—such as driver-assist technology, anti-collision systems, emergency brake assist, lane-departure alerts and multiple airbags—human attentiveness remains central to accident prevention.
Zonal Commanding Officer, RS2 Headquarters Lagos, Assistant Corps Marshal Ann Oladayo, described the support as timely and impactful.
“We are delighted to have Carloha and Chery partner with us on this year’s Ember-Months campaign.
The reflective jackets and sensitisation materials will greatly enhance our officers’ effectiveness as we engage the public to reduce road crashes,” she said.
She urged more corporate bodies to support initiatives that promote safer road use across the country.
The FRSC Ember-Months Campaign, held annually from September to December, was introduced to curb the spike in road crashes often recorded during the last quarter of the year—typically linked to reckless driving and increased travel volume.
Over the years, the campaign has helped strengthen public awareness and reduce preventable accidents nationwide.
By joining forces with the FRSC, Carloha and Chery reaffirm their commitment to advancing government-driven road safety initiatives and contributing to a safer transportation ecosystem in Nigeria.

Ember-months safety: Carloha, FRSC intensify campaign against distracted driving