Erica signs Star Radler, Legend endorsement

As the Star Radler Citrus relaunches with the new look and introduction of the new red fruit flavour Legend stout, the two brands have just announced the signing of Erica Nlewedim of the Big Brother Naija as their new Ambassador.

While reflecting on the brand’s new ‘Red Fruit’ variant, Portfolio Manager, Non Lager & Flavoured Brands, Sarah Agha said, “We’re very excited to be unveiling this new flavour. Having tested and planned this launch for quite some time, we’re happy to be giving our consumers more than just a taste of the new variant but offer twice the refreshment.

“The new red fruit variant gives every consumer a chapman taste mixed with beer, making it a unique drink. We can’t wait to hear all the reviews!”

In her remarks on the brand’s new look, the Brand Manager, Star Radler, Onyebuchi Nwangwu added, “With the new label and can design, Star Radler will stand out on the shelves and in the fridges at your favourite supermarkets and stores. We’re confident that this new look adds to the unique experience every Radler consumer will have with the brand.