Firm unveils mobile outdoor-Led advertising on modern taxis

An indigenous firm, 88 Network, has introduced into the Nigerian market, a mobile advertising solution for brands and companies to advertise their products and services.

This can readily be affixed to the taxi hailings now operating in the country such as Uber, Bolt and In-driver.
This solution, according to the founder and CEO of the company, Oluwaseun Oloto, is deployed via a rear view-led screen mounted on the rear windscreen of the car.
She explained that the solution is a “transparent in-vehicle portable rear window LED display; it does not block out light or the view on both sides.’
This, according to her, allows the driver to see through his rear-view windows while driving.
“In comparison to the traditional LED screens, the transparent LED screen is more creative in displaying content. As the vehicle is being driven on the road, the advertisements will be appreciated potentially,” she stated.
“Also, the selling point is that the screens record data capturing like impressions and groups tracking; that way, there is value for money,” she added.
Giving more insights into the advantages of the new solution over the static advertising display on the body of vehicles, Oloto said with the old method, “you can only advertise one brand per time, and once the vehicle is dented, the advert message is affected.
“Adverts pasted though may be creative, they are not interactive, and adverts are less visible at night, and the SAV used distorts the body of the vehicle.”
According to her “mobile advertising in Lagos has proved to be one of the effective and efficient means of outdoor advertising because a lot of the residents spend most of their time outdoor and mostly inside traffic. This channel of advertising conveys over 1,000 different campaigns monthly since its inception.”
She also said “as an innovative and technology-driven business, we constantly seek out ways to bring brands closer to consumers through our diverse range of services.”
The CEO concluded that in the long run, the new advertising solution would be more cost effective for brands advertising because of its multiple advantages over the old static method.