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Future of Nigerian auto industry bright, says NADDC DG Osanipin after visiting Innoson assembly plant in Nnewi
Future of Nigerian auto industry bright, says NADDC DG Osanipin after visiting Innoson assembly plant in Nnewi
Director General of the National Automotive Design and Development Council (NADDC), Joseph Oluwemimo Osanipin, recently visited Innoson Vehicle Manufacturing Company Ltd (IVM), Nnewi, and was received by the Chairman of company, Innocent Chukwuma.
Innoson thus became the first automaker the new DG visited since his appointment in October. During the tour which took him to the various sections of the existing factory, as well as the site of a new plant under construction, Osanipin gave his impression and commented on other issues in the industry. Excerpts:
What are your thoughts having seen the Innoson factories in Nnewi?
I have visited the Innoson factory where sedans, SUVs, buses and other vehicles, are being manufactured here in Nnewi. I have also come here to see another massive factory that is under construction in another part of the town. As you can see, this new plant under construction occupies a land space of about 20, 000 square metres. That is one. Yet another one of the same size is being constructed next to it. I have come to inspect and see the huge investments, the huge capital being invested Innoson, and know how we can come in and partner with them to know how to move the sector forward. And this is because there is a lot of potential in the industry. From what I have seen today, I am impressed. And let me say that I am positively surprised, because I never thought we had this kind of investment here. I never knew we had this kind of expertise existing here at Innoson, and I never knew that a lot has been going on here in the industry. I have been hearing of Innoson and I have been seeing a lot of Innoson vehicles on the road, but now I think I have a better understanding of what IVM is all about.
Having visited and seen what is going on at Innoson, what should the nation expect from you in terms of impact?
The impact from this visit will be more partnership. Now that we know the capability of Innoson and know their capacity and growth plan, we are in a better position to look forward to more partnership. From what we have seen, by February or March, this new factory under construction would have been completed and commissioned. That means that long buses and trucks can be produced here. So, we are going to have at Innoson two separate factories that can produce different ranges of products. And again today, I saw a CNG-powered long bus that can go more than 1000 kilometres on a fully-filled up cylinder. These are eye-openers for us. These are things that we did not know before now that have been happening here at Innoson. So, we want to expose all these to Nigerians. We need to make these things known to everybody in Nigeria, and bring them to the knowledge of the government and make them known to the fleet operators. Let me tell you that we did a study on the cost of fuel per kilometre: While PMS (Premium Motor Spirit, also known as petrol or gasoline) is N135 to N137 per kilometre if you use a bus, it will cost between N37 to N39 if it is a CNG vehicle. This is a message we want to pass to the average fleet operators, and tell them: ‘Come and try this. Come and use these CNG buses manufactured by Innoson.’ So, we are going to talk to the fleet operators and see how we can bring them together. We are going to talk to every other stakeholder and see how all of us can work together to grow the industry.
How do you intend to help the auto plants in Nigeria like Innoson source foreign exchange?
We all know the Federal Government’s policy concerning foreign exchange today. It is about encouraging the export of more locally made products. It is part of the discussion I have been having with the Innoson chairman. We can produce more and export to earn foreign exchange. Again, it needs financing. I cannot come here now and promise this or that. But what I can say is that whatever we can do in terms of support, we will do it; even if it means talking to other financial institutions that finance green energy, we can bring them together.
With companies like Innoson partnering with NADDC, will you say the future of the automotive industry is getting brighter?
The future of the industry is bright. We have not done anything yet. There are a lot of opportunities in the industry. We only need people with courage and people that love the country. If Innoson doesn’t love his country and doesn’t’ have the courage, he won’t be making all these investments. If you don’t love your country, you won’t be doing all that. If we have people like Innoson, then we need to support as a country; support our own, and support made-in-Nigeria vehicles and made-in-Nigeria goods. For me, it is part of what I stand for. I stand for made-in-Nigeria vehicles, made in Nigeria goods. I asked what is the percentage of local content in the production of that bus we use in our airports, and I was told it is between 60 and 70 percent. Gradually, we hope to get up to 80 percent, and from there, we know we can achieve more. From what we have seen today at Innoson, the future of the automotive industry is very bright with the support of everyone, all of us. You don’t say you cannot support. In every little way that you can, try as much as possible to support. Talk more about made-in-Nigeria vehicles. By the time all of us support it, the industry will grow.
Innoson started manufacturing CNG-powered vehicles two years ago and is so far the only automaker doing so in Nigeria, but IVM is not among those partnering with the Federal Government to produce the buses to be rolled out following fuel subsidy removal. Is there anything NADDC can do about it?
Let me say one thing. We are not involved in the procurement process, but having said that, whatever assistance we can render by putting forward the manufacturers we have in our list, we will do it. We have the automotive manufacturers which Innoson is part of. So, we are going to push forward our members; that is, those companies that we licensed. We are going to talk to every agency and we are going to talk to the government. We are going to put their names and products forward too. Many people don’t know some of these things, like the CNG. So, we are going to take it out and let people see it, and from there, I am sure in the next round, we will be able to push for patronage for all our members, including IVM.
You took over as the DG at a time the auto industry is at a critical state. What would be your priority in the next few months?
First, what I need to do in the next few months is to put us forward. I mean to put us out there. Let Nigerians know our capability in the auto industry. A lot of things happening in the auto industry are not being told to the public. So first of all, we need to put our better face out there, so that people will know what we have there. Secondly, I know and I talk to some people and the question they ask is: ‘What about after-sale service?’ Innoson knows and I discussed it with him. I am happy that he is working along that line. We are going to encourage every member of the industry to pay more attention to after-sale support. Apart from that, we are going to encourage more local components. And I am happy Innoson is already doing that. What he is doing is what we want to extend to every other member of industry. Let’s improve more on local content.
Is giving legal backing to auto policy a priority? The Jonathan administration introduced it, but did not sign it into law. Buhari was in office for eight years, but didn’t sign it either. Will it be one of our priorities?
I don’t want to put it among what we are going to achieve in three, four, five months. Anything that involves law, you may not be able to put a timeline to it. However, we will continue to push. By next week (this week), we will be having a meeting with all the auto assemblers and manufacturers in Lagos. We are going to discuss the NAIDP (Nigerian Automotive Industry Development Plan). As I mentioned before, we want it to become law because it is when it has become law that it will encourage more people to invest in the sector.
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Coscharis Motors launches new Renault Taliant at Abuja Motor Fair
Coscharis Motors launches new Renault Taliant at Abuja Motor Fair
One of the highlights of the just concluded Abuja International Motor Fair was the unveiling of a new model of Renault, Taliant, into the Nigerian market.
Coscharis, a leading automobile dealer and exclusive representative of the Renault brand in Nigeria, says the introduction of the new Renault model is a demonstration of its industry leadership and commitment to delivering quality, efficiency and innovation.
It said the event provided the rare opportunity to showcase the Taliant’s impressive features to lovers of new vehicles in Abuja, the nation’s capital.
Speaking at the event, Leticia Onuzulike, Branch Manager, Coscharis Motors Abuja, highlighted the Taliant’s unique features such as fuel efficiency, safety, comfort, ample storage capacity, high ground clearance, and a reliable suspension system.
Addressing the pressing concern of high fuel costs, Onuzulike said, “The major challenge amongst automobile enthusiasts in our market right now is the high cost of fueling their cars.
“Taliant has come to address that with its 1.0-litre turbocharged engine. This means that Taliant consumes far less fuel per kilometres compared to other cars in its class, helping you save significantly on fuel expenses.”
As part of the launch, Onuzulike announced an exclusive 10% discount for customers purchasing the Taliant or any other Renault variant displayed during the fair.
Director General of the National Automotive Design & Development Council (NADDC), Joseph Osanipin, commended Coscharis Motors for introducing the Taliant to the Nigerian market.
He advised the company to consider local assembly of the Taliant, stating: “Local assembly can reduce the car’s price, making it more affordable while boosting the local spare parts industry and creating jobs. NADDC is ready to partner with Coscharis to make this happen.”
The Taliant’s fuel efficiency was also applauded by CP James Nwokolo, Head of Transport, Force Headquarters, who spoke on its potential to reduce fleet operating costs.
He said, “The Taliant’s 1.0-litre turbocharged engine is a game-changer for fleet operators.
“This innovation will significantly cut fuel expenses, which is highly desirable in today’s economy.”
Brand Manager, Renault at Coscharis Motors Plc, Felix Mahan, announced that the auto firm had introduced a customer-friendly financing option through Coscharis Mobility.
He said, “With Coscharis Mobility, customers can access financing to purchase the Renault Taliant or other variants.
“This allows them to drive their car home immediately while arranging a flexible repayment plan that suits their convenience.”
Mahan also assured customers of exceptional aftersales support.
He said, “Coscharis Motors is fully equipped to handle all aftersales issues for the Taliant.
“With OEM-trained technicians, advanced tools, and readily available spare parts, our service centers across the country are prepared to meet all customer needs.”
According to the firm, Renault Taliant, designed with a muscular and dynamic exterior, combines innovation and elegance.
It says the vehicle striking C-shaped LED daytime running lights and sharp design lines exude confidence and set new standards in its class.
The Taliant is said to be available in two variants: Evolution and Techno, each offering unmatched value and performance.
L-R: Senior Sales Executive, Coscharis Motors Plc, Mrs. Patience Ugochukwu; Director General, National Automotive Design & Development Council, NADDC, Mr. Joseph Osanipin; Head, Auto Care/Consumer Products Division, Coscharis Motors Plc, Dr. Uzor Obuzor; Managing Director, BKG Exhibitions Ltd, Mr. Ifeanyi Agwu, during the unveiling of the new Renault Taliant, by Coscharis Motors Plc, at the Abuja International Motor Fair, in Abuja, recently.
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NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest
NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest
Will Mitsubishi L200 upstage Toyota Hilux as Nigeria’s Pickup of the year at the NAJA (Nigerian Auto Journalists Association) 2024 Auto Awards?
JAC T8 and Maxus’s T60 are two other strong contenders nominated along Mitsubishi L200 and Toyota Hilux for the coveted pickup of the year award this year.
This event, slated for December 11, 2024, is expected to highlight innovative designs, advanced technology, and the evolving preferences of Nigerian consumers in the utility vehicle segment.
Toyota’s Hilux, a household name synonymous with durability and performance in Nigeria, has historically held a strong grip on the pickup category.
However, competitors like Mitsubishi’s L200, JAC’s T8, and Maxus’s T60 are aiming to disrupt the market with offerings that promise superior value, innovative features, and competitive pricing.
The Mitsubishi L200 is entering the competition with a bold redesign, a robust turbo-diesel engine, and a reputation for reliability. The model boasts a sleek exterior, reinforced chassis, and cutting-edge safety features tailored for both urban and off-road environments.
Mitsubishi is also emphasizing fuel efficiency and a spacious interior to attract a broader consumer base, from businesses to adventure seekers.
Ford Ranger and Mitsubishi L200 have consistently challenged the Hilux.
But with innovations and strategic market moves, JAC and Maxus are positioning their pickup models as serious contenders in this competitive space.
JAC and Maxus are introducing alternatives that are generating buzz at the 2024 NAJA Auto Awards, which celebrate outstanding achievements in the Nigerian automobile industry.
JAC’s T8 pickup and Maxus’s T60 are being touted as key challengers to Toyota’s stronghold. Both brands have focused on blending modern technology, durability, and affordability to appeal to Nigerian consumers, particularly small business owners, fleet operators, and those seeking a vehicle that balances performance with cost-effectiveness.
The JAC T8, known for its sleek design and robust performance, has attracted attention with its impressive features and value proposition.
Experts believe that its combination of power, modern aesthetics, and an affordable price point could give the Toyota Hilux a run for its money.
Maxus, a subsidiary of the Chinese automotive giant SAIC Motor, has also emerged as a formidable player in the Nigerian pickup truck segment with the T60.
Maxus’s T60 offers a spacious cabin, impressive towing capacity, and a solid build designed for the Nigerian terrain.
The brand’s marketing strategy focuses on durability, fuel efficiency, and cutting-edge technology—attributes that could redefine the expectations for pickup trucks in the country.
While the nominees for the flagship “Car of the Year” category are still under wraps, other category contenders have been unveiled. These nominations highlight the industry’s best in manufacturing, innovation, and service delivery.
In the Heavy-Duty Truck of the Year category, JAC, FAW, and Howo Sinotruk are set for a fierce contest.
The Assembly Plant of the Year for cars sees local players Innoson Vehicle Manufacturing, GAC Motors, and Mikano Motors competing for the top spot.
Similarly, Lanre Shittu Motors (LSM), Dangote Sinotruk West Africa Ltd, and Perfection Motors are vying for supremacy in the Truck Plant of the Year category.
Chisco Transport, GUO Transport Company and Okeyson Transport have been shortlisted for the transport company of the year award.
The Mini-Bus Assembly Plant of the Year includes nominees such as Jet Systems, Innoson, and Nord, while the Product Launch of the Year features entries like the Toyota Land Cruiser Prado, Toyota Rumion, Toyota Belta, and the Suzuki Vitara.
Luxury enthusiasts will see Mercedes Benz S-Class as a strong contender for Luxury Brand of the Year, while Mercedes Benz GLE, BMW X7, and Range Rover Autobiography are competing in the Luxury SUV of the Year category.
In the Compact SUV of the Year, nominees include the Kia Sonett, Changan CS35, and Hyundai Venue, while the Toyota Land Cruiser Prado, Chery Tiggo Pro 2, and Nord A9 are vying for the Outstanding Entrant of the Year.
Theodore Opara, Chairman of the awards committee, explains the growing significance of these awards, saying, “Winning a NAJA Award is not just about prestige; it’s about solidifying a brand’s position in an increasingly competitive and challenging market.”
According to Mike Ochonma, NAJA Chairman, “Brands that were previously not dominant in the market are now making bold moves through customer engagement and leveraging digital platforms to enhance the purchasing experience.”
Auto
Skymit Motors thrills with all-new Mercedes-Benz E-Class unveiling at Lagos Banana Island
Skymit Motors thrills with all-new Mercedes-Benz E-Class unveiling at Lagos Banana Island
Skymit Motors Limited recently took the launch of the all-new Mercedes-Benz E-Class to Banana Island Estate, Lagos, creating excitement among the residents.
The unveiling, in conjunction with Weststar Associates Limited, the authorised distributor of Mercedes-Benz vehicles in Nigeria, was done at the estate’s annual Starlight Night held on Saturday, November 23rd, which added glamour to the night.
Skymit, one of the renowned companies in the Nigerian automotive industry, an authorized Mercedes-Benz dealership, has close to 40 years of operations in Nigeria.
The auto firm shares the mission of promoting the “brand with the star” as well as providing Nigerians with exceptional service.
The residents of Banana Island Estate enjoyed a special showcase of the all-new Mercedes-Benz E-Class, along with other vehicles from the Mercedes-Benz Top-End Vehicle (TEV) portfolio, the statement added.
Indeed, the all new E-Class was easily the highlight of the night as the Skymit & Weststar team had put together an exclusive setting at the entrance of the estate.
Residents received even more luxurious experience with a Mercedes-Benz Lounge that was located at the Starlight Night performance.
The Mercedes-Benz E-Class is the epitome of meticulous craftsmanship and technological prowess, a harmonious blend of cutting-edge technology, exquisite design, and unparalleled performance.
Just like its predecessor, the new E-Class promises to redefine the automotive landscape in Nigeria and provide an unrivaled driving experience. The new E-Class marks the advent of a new generation, introducing more technology and luxury.
Its powertrains are complemented by a fresh exterior design, creating a captivating presence on the road. Inside the vehicle, a plethora of new technology features permeate the cabin, providing a digital atmosphere that’s both immersive and intelligent.
Top executives from Skymit Motors were available to engage all guests, such as Mr. Martin Ayeni, Executive Director, Mr. Segun Naiye, General Manager, Mr. Bola Olaoshun, PA/Head of Admin, Mr. Oladimeji Ajayi, Finance Manager, Mr. Shakiru Babatunde, Sales Manager, Ms. Motunrayo Buraimoh, HR Manager, and Mr. Akin Abimbade, Protocol Manager.
There were also Directors and Executives from Weststar; including its Directors, Mr. Francis Ogboro and Mr. Osayande Asemota, its Managing Director, Mrs. Ebere Anenih; General Manager, Sales, Mr. Christopher Irumudomon; General Manager After-Sales, Mr. Ifeanyi Igbokwe; Head of Finance, Mr. Chima Otuechere, Head of Marketing, Mr. Oluwatobi Abimbola, and Head of IT, Mr. Chigozie Oranugo.
According to the statement, said the all-new E-Class along with other Mercedes-Benz Top-End Vehicles (TEVs) are now available at the Skymit Motors showrooms on Mobolaji Bank Anthony way in Ikeja and on Adeola Odeku Street in Victoria Island.
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