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Excitement as Geely relaunches in Nigeria, names Coscharis Motors new partner

Published

1 year ago

November 20, 2024

L-R: Group Managing Director, Coscharis Group, Mr. Josiah Samuel; Chairman, House Committee on Industry, House of Representatives, Hon. (Dr.) Enitan Badru, and General Manager, Marketing & Corporate Communications, Coscharis Group, Mr. Abiona Babarinde, during the recent visit by members of the House Committee to Coscharis Assembly Plant at their Group headquarters office in Lagos.

Excitement as Geely relaunches in Nigeria, names Coscharis Motors new partner

Reps, NADDC teams visit Lagos assembly plant
Coscharis set to roll out new models

For lovers of sleek Geely vehicles, it is exciting time again as Geely Auto International Corporation has officially announced Coscharis Motors as its new partner in Nigeria.

Coscharis Motors, which has thus become the exclusive franchise representative of the Geely brand in Nigeria, says it is ready to roll out the latest Geely models into the Nigerian market very soon as well as grant opportunity for owners of old Geely cars to trade them in for brand new models.

Speaking on behalf of Geely in Lagos, Head of Geely Auto International Middle East/Africa Business Unit, Scofield Wu, said, “We have carefully re-selected our representative in Nigeria, because we are looking for a partner with strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors.

“Coscharis Motors shares our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint especially those who require automobiles that are durable, reliable, technologically driven and have best aftersales offerings.

“This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”

Commenting on this partnership, the President/CEO of Coscharis Group, Dr. Cosmas Maduka, said, “We are excited to celebrate the confidence that Geely Auto International has reposed in us to represent them in Nigeria. Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders.

“This milestone marks another step in the evolution of the company towards remaining timeless in its relevance.

“We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging times.”

He also said, “With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in market.

“The models, especially the All New Starry and GX3 Pro are game-changers in their respective segments. These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom-line.

“At Coscharis Motors, we are excited to re-launch the new Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are definitely going to stir things up.”

The official announcement of Coscharis franchise came with the visit of members of the House of Representatives Committee on Industry who, as part of their oversight functions, had a facility tour of the Coscharis Assembly Plant located at the group head office in Lagos where the new Geely variants are being assembled.

Chairman of the Committee who led the delegation, Rt. Dr Enitan Badru, said, “Our visit to Coscharis Assembly Plant is to have an on-the-spot assessment of the plant for us to be able to know in specific terms where they need our interventions in terms of enacting relevant laws to protect such investment.

“This surely will help us legislate on every support required to encourage such local organisations to further invest in our Country towards achieving the best intentions of the government of the day.”

Similarly, the Director-General of National Automotive Design and Development Council (NADDC) Joseph Osanipin, who was represented by the Director, Research and Development, Fidelis Achiv, who equally led his team to visit the Coscharis Assembly Plant, commended Coscharis on the assembly plant that has rolled out different brands and now delivering the Geely brand.

The agency promised to give all the necessary support to succeed in delivering the expected value for the country.

Group Managing Director of Coscharis Group, Mr. Josiah Samuel, who conducted the guests around the state-of-the-art assembly plant and the other facilities in the organization, declared that the plant could be compared to any global similar plant in the world.

He said, “With what you’ve seen here today, Coscharis has simply shown that if given the required support with the right conducive business environment, indigenous organizations like ours that have what it takes to compete in the global space will deliver world-standard vehicles going by our pedigree with globally respected automobile brands we represent in Nigeria.

“Coupled with the new Geely brand added to our robust portfolio, we believe our locally assembled Geely vehicles will do well in the Nigeria market.

“As an entity that believes in our country, Nigeria, we shall continue to do all in our space to sustain this local assembling of more brands from this plant as it also has the economic implications of creating more job opportunities both for skilled and unskilled labour that will definitely boost the country’s economy.”

The GMD of Coscharis said aside from delivering one of the unique selling propositions of buying a brand new Geely with a six-year warranty which is rare in the automotive sector, Coscharis Motors is set to embrace all the existing customers concerning their aftersales needs while offering them trade-in options, in order to facilitate easy ownership of the new or latest models.

According to Coscharis, in a statement by its Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, now that the agreement with Geely Auto International has been sealed and delivered, it “will focus on readying its dedicated Geely Auto showroom across Nigeria with the first bases in Victoria Island, Lagos and Central Business District, Abuja, while the service workshop is set at Ikeja, Lagos.

“The interesting news for our customers is that these vehicles are now available with us to delight the Nigerian market,” the statement added.

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Ex-CIG Motors GM Jubril of Lagos floats Hybrid Motors Nigeria

Published

7 days ago

March 1, 2026

Trends Admin

Ex-CIG Motors GM Jubril of Lagos floats Hybrid Motors Nigeria

A former General Manager of CIG Motors, Jubril Arogundade, popularly known as “Jubril of Lagos,” has unveiled a new automotive venture, Hybrid Motors Nigeria, with a bold ambition to reshape access to hybrid, compressed natural gas (CNG), and electric vehicles across the country.

Arogundade announced the launch on his birthday, Saturday, February 28, describing the company as a response to Nigeria’s growing appetite for cleaner and more flexible mobility options. He said Hybrid Motors Nigeria aims to build “a unicorn brand in the automobile industry” within five years by bridging gaps in vehicle availability, service capacity, and supporting infrastructure.

According to him, the company’s strategy will rest on seven core pillars: local assembly of hybrid and electric vehicles; nationwide distribution of petrol, hybrid and EV models; establishment of aftersales service and training centres; spare parts supply and distribution; deployment of EV charging systems and stations with what he described as “energy intelligence”; auto asset financing; and vehicle leasing services.

He disclosed that the company’s physical rollout would be phased, with an official showroom scheduled to open in June, while plans are underway to commence factory operations next year. Although he alluded to strategic partnerships that would accelerate market entry and industry transformation, he did not name the partners.

The launch comes at a time when hybrid and alternative-fuel vehicles are attracting increasing interest in Nigeria, driven by rising fuel costs, demand for lower operating expenses, and a broader shift towards cleaner transportation. Fleet operators and private motorists alike are exploring options that offer fuel flexibility and more predictable maintenance.

Hybrid Motors Nigeria said its model goes beyond vehicle sales, combining product supply with service readiness through technical training, parts availability, and charging infrastructure to prevent post-purchase support gaps that often slow adoption.

Further details on the company’s initial vehicle lineup, partnership framework, and rollout timeline are expected ahead of the showroom inauguration.

Arogundade’s announcement follows his recent exit from CIG Motors.

While the company’s Chairman, Diana Chen, had announced the termination of his appointment after an investigation reportedly indicated alleged financial misappropriation and abuse of office, Arogundade has maintained that he voluntarily resigned on December 2, 2025, in line with his contractual and internal corporate obligations.

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Lagos Motor Fair @20: Autoparts Leaders’ Summit Returns as Global OEMs Storm Nigeria

Published

1 week ago

February 28, 2026

Trends Admin

Lagos Motor Fair @20: Autoparts Leaders’ Summit Returns as Global OEMs Storm Nigeria

LAGOS — Momentum is gathering for the 20th Lagos Motor Fair and 13th Africa Autoparts Expo, with organisers promising a landmark edition that will redefine West Africa’s premier automotive exhibition.

The three-day event is scheduled for March 17 to 19, 2026, at the Federal Palace Hotel, Victoria Island, Lagos, and is expected to draw key players from across the global automotive value chain.

Speaking at a media briefing in Lagos, Chairman of the Organising Committee and Managing Director of BKG Exhibitions Limited, Mr. Ifeanyichukwu Agwu, described the forthcoming edition as a pivotal moment for Nigeria’s automotive industry.

“We have curated a truly all-inclusive event to ensure a rewarding experience for every stakeholder,” Agwu said.

“This milestone 20th edition will stand out — richer in content, broader in participation, and deliberately structured to transform the fair from a trading platform into a catalyst for industrial and economic advancement.”

Leaders’ summit takes centre stage

A major highlight of the 2026 edition is the return of the Autoparts Market Leaders’ Conference/Summit after its successful debut last year. The high-level forum is designed to promote unity among traders, importers, distributors, manufacturers and policy influencers within Nigeria’s expansive automotive components market.

Under the theme, “Transforming the Automotive Component Parts Industry in Nigeria: Leadership Strategies for Growth and Sustainability,” the summit will examine strategies for reducing import dependence through expanded local manufacturing, building a central leadership framework to enhance coordination, forging strategic alliances with Original Equipment Manufacturers (OEMs), and strengthening supply chains through structured bulk procurement systems.

With Nigeria widely regarded as a dominant force in Sub-Saharan Africa’s autoparts trade, the summit is expected to deepen collaboration and provide practical solutions for long-term growth.

Lagos Motor Fair @20: Autoparts Leaders’ Summit Returns as Global OEMs Storm Nigeria

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Mikano, Autochek Target Financing Gap in New Push for Vehicle Ownership, launch virtual showroom

Published

1 week ago

February 27, 2026

Trends Admin

Mikano, Autochek Target Financing Gap in New Push for Vehicle Ownership, launch virtual showroom

Mikano Motors has said its new partnership with Autochek Africa is aimed at delivering a more complete vehicle ownership experience by combining premium mobility with smarter financing solutions for Nigerian customers.

Speaking on the collaboration in Lagos on Friday at the launch of a Mikano Motors virtual showroom on Autochek’s platform, Joelle Haykal, Group Executive Director of Mikano Motors, described the deal as an extension of the company’s long-standing ownership philosophy.

She said, “Our focus has always been on delivering not just new vehicles, but a complete ownership experience. That includes up to six years’ warranty or up to 200,000 kilometres, nationwide aftersales support, and the confidence that comes from a 33-year legacy of trust.”

According to her, Mikano’s vehicles are specifically engineered for Nigerian roads, with durability and performance at the core of their design, ensuring customers drive with peace of mind.

She noted that the partnership with Autochek Africa would allow the company to go beyond vehicle sales by integrating premium products with flexible, structured financing options.

“This partnership allows us to combine premium mobility with smart financing solutions, giving customers greater flexibility, confidence and control over how they own a vehicle,” Haykal added.

On its part, Autochek Africa said the collaboration is focused on addressing what it described as the real barrier to vehicle ownership in Nigeria — limited access to financing.