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Izuzu eyes more auto market share in Nigeria

Published

3 years ago

March 31, 2023

L-R: Executive Vice President, Vehicle Sales (Sub-Saharan Africa), Isuzu Motors International, Mr Geoffrey Mulandi; Deputy President, Mr Hirokazu Maruyama; and Managing Director, Auto, Kewalram Chanrai Group, Mr Anil Sahgal, during a press conference on the visit of Maruyama to Nigeria ... on Wednesday.

Izuzu eyes more auto market share in Nigeria

Isuzu Motors International has revealed its plans to increase its market share in Nigeria this year.

Deputy President & Executive Vice President of the company, Hirokazu Maruyama, said this in Lagos.
He also said that the Japanese automaker was determined to help boost its customers’ business and contribute to the growth of Nigeria’s economy through its unique technology.
He said Isuzu is strong in Nigeria in the commercial segment such as light duty trucks and medium duty truck as well as diesel-engine globally.
Maruyama, who spoke in Lagos on Wednesday during a working visit to the country, said, “The Nigerian auto market is unique. We feel it has a lot of prospect and we want to stay here and be part of the development.
“We are here to promote new Japan-made diesel-engine trucks. This will help our customers’ business to grow; reduce their operational cost and downtime. It will also be the contribution of Isuzu to the economy of this country.”
According to him, Nigeria being the largest economy in Africa with also its large population has a lot of opportunities for the auto business.
He said, “In 2023, our target is to increase our share in the Nigeria market, more than what we did last year.

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“We started promoting the 3s philosophy last year; we are continuing with that this year. The 3s stands for Sales, Service and Spare parts.”
In line with the directive of the Isuzu management, he said they had set up a team with the 3s to support its dealers’ operations.
“We want them to be more service-oriented in order to assist the customers. We send our team out to meet with the customers’ needs,” he added.
Maruyama also said Isuzu would focus on local assembly of vehicles through its partners in Nigeria, Koncept Autocentre because of its huge benefits.
He said, “For us, local auto assembly is important. This will help to develop the local industry fast. Through this, we will have a lot of component/spare part suppliers in the local market. More employment opportunities will also be created and it will boost the national economy.”
He said Isuzu team assisted its Nigerian partners to set up the assembly plant operation, adding, “We also asked the team to train some specialists that will continue to work at the plant for production. We provide assembly manual that could be easily understood by the local workers.”

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Even as he expressed satisfaction with the performance of its representative in Nigeria, Koncept Autocentre (a subsidiary of Kewalram Chanrai Group), saying the firm did well last year, he stressed that it could better this year.
“Our management is determined to provide quality commercial vehicles to contribute to the world economy and help our customers business to grow well; our strength in diesel-engine vehicles will contribute to the economic growth and serve our customer needs immensely.”
The Executive Vice President, Vehicle Sales (Sub-Saharan Africa) Geoffrey Mulandi, speaking on the Isuzu’s plans to increase its market share, said, “Our strategy is to get closer to our customers. This will enable us to hear their voices and we are able to address their needs. We have promotional activities that enable us to reach out to the customers and get to understand them better.”
Managing Director, Auto, Kewalram Chanrai Group, Anil Sahgal, contributing, spoke on what is unique about Isuzu products, saying, “At Isuzu, we want our products to speak for us. That is the reason that every day and night, they work on new products development to meet the customer needs.
“We have products for customers needs and they are designed with high quality, best performance and efficiency. That is unique to us.
“People always say we are diesel-technology experts for the need and efficiency of the customers. That is why Isuzu has maintained its leadership in this market.”

Izuzu eyes more auto market share in Nigeria

Related Topics:Izuzu Kewalram market share

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X90 Plus Leads Jetour’s Abuja Drive for Bigger SUV Market Share

Published

1 hour ago

September 13, 2026

Trends Admin

X90 Plus Leads Jetour’s Abuja Drive for Bigger SUV Market Share

Jetour Nigeria is taking its premium SUV battle to Abuja, with the seven-seater X90 Plus set to headline the Jetour Experience Abuja from September 22 to 24, as the automaker moves to capture a larger share of Nigeria’s fast-growing high-end family SUV market.

The three-day motoring showcase will give prospective buyers, families and auto enthusiasts in the Federal Capital Territory and neighbouring states an opportunity to experience the X90 Plus and other models in the Jetour range through test drives and hands-on demonstrations.

The Abuja showcase follows the success of the brand’s earlier Jetour Experience in Lagos, where strong customer interest, inquiries and sales momentum reportedly encouraged the company to take the initiative to the Federal Capital Territory.

Jetour Nigeria said growing demand from customers in Abuja and neighbouring states was a major factor behind the decision to expand the experience to the northern market.

Positioned as a full-sized family SUV, the X90 Plus is designed for executives and families seeking a combination of space, technology, performance and comfort without the price tag associated with some luxury SUVs.

The model is offered with 1.6-litre and 2.0-litre turbocharged engines paired with a seven-speed dual-clutch transmission. The powertrain produces up to 254 horsepower and 390Nm of torque.

Inside the cabin, the X90 Plus features a 12.3-inch LCD touchscreen infotainment system, panoramic sunroof, Sony premium audio system and wireless charging.

Its safety and driver-assistance features include a 360-degree panoramic camera, Forward Collision Warning, Lane Departure Warning and electronic stability systems.

Jetour’s growing profile in Nigeria has also earned the brand recognition from the Nigeria Auto Journalists Association (NAJA), which named it Fastest Growing Auto Brand, while it was also recognised as Auto Brand of the Year at the Nigeria Transport Lecture.

To support its expanding customer base, Jetour Nigeria, the sole authorised distributor, operates through seven accredited dealer partners across the country: Elizade Nigeria Limited, Mandilas Autos, R.T. Briscoe Motors, Germaine Auto Centre, Kojo Motors, Tab Autos Limited and New Era Auto Vehicle Services Limited.

The Abuja Experience is expected to provide Jetour with another platform to engage potential customers and reinforce its position in Nigeria’s increasingly competitive SUV market.

Auto

Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

Published

1 day ago

September 12, 2026

Trends Admin

Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

Motorists in Abuja are set for a close encounter with Jetour’s award-winning Dashing and other models as Jetour Nigeria moves to deepen its foothold in the nation’s capital with the Jetour Experience Abuja, beginning September 22.

The three-day motoring event, which runs until September 24, is expected to draw prospective buyers and automobile enthusiasts to a hands-on experience featuring test drives, product demonstrations and direct engagement with Jetour’s seven authorised dealers and product specialists.

The participating dealer network comprises Elizade Nigeria Limited, Kojo Motors, Mandilas Autos, Germaine Auto Centre, R.T. Briscoe, Tab Autos and New Era Auto Vehicle Services Limited.

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The Abuja Experience follows the success of the Lagos edition, which attracted thousands of visitors for test drives and direct engagement with product specialists. According to the organisers, strong demand and inquiries from motorists in Abuja and neighbouring states prompted the expansion of the event to the Federal Capital Territory.

The Dashing has gained attention in Nigeria’s competitive compact SUV segment for its combination of modern styling, technology, performance and competitive pricing.

The SUV is available with 1.5-litre and 1.6-litre turbocharged engines, producing up to 145kW of power and 290Nm of torque, paired with six- or seven-speed dual-clutch transmissions.

Its features include a 15.6-inch central touchscreen infotainment system, panoramic sunroof, wireless charging and smartphone integration.

For safety, the vehicle comes with a 360-degree surround-view camera, automatic emergency braking, lane departure warning, blind-spot detection and multiple airbags.

Beyond vehicle sales, the authorised dealers provide warranty, genuine spare parts and after-sales support to Jetour customers across their respective locations.

The Abuja Experience is expected to strengthen customer engagement and give motorists in the FCT a closer look at Jetour’s growing range of vehicles, while further expanding the brand’s footprint in the northern market.

Jetour Takes Award-Winning Dashing, Other SUVs to Abuja

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Jetour T2 PHEV Storms Abuja as Jetour Steps Up Nigeria Expansion

Published

2 days ago

September 11, 2026

Trends Admin

Jetour T2 PHEV Storms Abuja as Jetour Steps Up Nigeria Expansion

Abuja is set for a major dose of electrified motoring as Jetour Nigeria takes its technologically advanced T2 Plug-in Hybrid Electric Vehicle (PHEV) to the nation’s capital for an experiential showcase aimed at deepening the brand’s growing footprint in Nigeria.

The Jetour T2 PHEV will headline the Jetour Experience Abuja, scheduled for September 22 to 24, 2026, following the strong reception recorded at the brand’s Lagos edition earlier this year, where customer participation, test drives and sales enquiries reportedly surged.

The move to Abuja, according to Jetour Nigeria, was largely driven by growing demand from motorists in the Federal Capital Territory who have been seeking an opportunity to experience the brand’s latest vehicles, particularly the T2 PHEV.

The Abuja activation will feature test drives, product demonstrations and interactions with Jetour’s technical and sales teams, giving prospective buyers first-hand access to the SUV and its plug-in hybrid technology.

Jetour Nigeria, the sole authorised distributor of the brand in the country, is also leveraging an expanding nationwide dealer network comprising Elizade Nigeria Limited, New Era AutoVehicle Services Limited, Kojo Motors, Germaine Auto Centre, TAB Autos Limited, R.T. Briscoe Motors and Mandilas Autos to strengthen sales and after-sales support across key markets.

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The company said the decision to stage the Abuja experience was also driven by requests from patrons and prospective customers in the capital who want an opportunity to experience Jetour’s latest products, including the technologically advanced T2 PHEV.

The Jetour T2 PHEV combines rugged SUV capability with hybrid efficiency, advanced technology and comprehensive safety features, positioning it as an attractive option for Nigerian motorists seeking performance, comfort and improved fuel economy.

Since its entry into the Nigerian market, Jetour has recorded growing acceptance, with its SUV range gaining popularity among families, professionals and adventure enthusiasts.

The brand’s expanding customer base has been supported by competitive pricing, after-sales service and vehicles engineered to cope with diverse road and driving conditions across Nigeria.

Jetour’s growing reputation has also been reinforced by a number of local and international recognitions spanning product quality, design, innovation and customer satisfaction.

Its vehicles have also earned strong global safety ratings, with the T2 achieving a 5-Star NCAP safety rating, placing it among vehicles meeting high benchmarks for occupant safety.

The Abuja event is expected to feature test drives, product demonstrations and direct interactions with Jetour’s technical and sales teams, giving visitors an opportunity to experience the brand’s products and understand the technology behind the T2 PHEV.

Beyond showcasing its expanding SUV lineup, Jetour said the Abuja activation reflects its commitment to bringing the brand’s ownership and customer experience closer to motorists across Nigeria.

With the Federal Capital Territory as its next destination, Jetour is looking to build on the momentum generated in Lagos while deepening its footprint in one of Nigeria’s most important automotive markets.