Izuzu eyes more auto market share in Nigeria

Izuzu eyes more auto market share in Nigeria

Isuzu Motors International has revealed its plans to increase its market share in Nigeria this year.

Deputy President & Executive Vice President of the company, Hirokazu Maruyama, said this in Lagos.
He also said that the Japanese automaker was determined to help boost its customers’ business and contribute to the growth of Nigeria’s economy through its unique technology.
He said Isuzu is strong in Nigeria in the commercial segment such as light duty trucks and medium duty truck as well as diesel-engine globally.
Maruyama, who spoke in Lagos on Wednesday during a working visit to the country, said, “The Nigerian auto market is unique. We feel it has a lot of prospect and we want to stay here and be part of the development.
“We are here to promote new Japan-made diesel-engine trucks. This will help our customers’ business to grow; reduce their operational cost and downtime. It will also be the contribution of Isuzu to the economy of this country.”
According to him, Nigeria being the largest economy in Africa with also its large population has a lot of opportunities for the auto business.
He said, “In 2023, our target is to increase our share in the Nigeria market, more than what we did last year.

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“We started promoting the 3s philosophy last year; we are continuing with that this year. The 3s stands for Sales, Service and Spare parts.”
In line with the directive of the Isuzu management, he said they had set up a team with the 3s to support its dealers’ operations.
“We want them to be more service-oriented in order to assist the customers. We send our team out to meet with the customers’ needs,” he added.
Maruyama also said Isuzu would focus on local assembly of vehicles through its partners in Nigeria, Koncept Autocentre because of its huge benefits.
He said, “For us, local auto assembly is important. This will help to develop the local industry fast. Through this, we will have a lot of component/spare part suppliers in the local market. More employment opportunities will also be created and it will boost the national economy.”
He said Isuzu team assisted its Nigerian partners to set up the assembly plant operation, adding, “We also asked the team to train some specialists that will continue to work at the plant for production. We provide assembly manual that could be easily understood by the local workers.”

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Even as he expressed satisfaction with the performance of its representative in Nigeria, Koncept Autocentre (a subsidiary of Kewalram Chanrai Group), saying the firm did well last year, he stressed that it could better this year.
“Our management is determined to provide quality commercial vehicles to contribute to the world economy and help our customers business to grow well; our strength in diesel-engine vehicles will contribute to the economic growth and serve our customer needs immensely.”
The Executive Vice President, Vehicle Sales (Sub-Saharan Africa) Geoffrey Mulandi, speaking on the Isuzu’s plans to increase its market share, said, “Our strategy is to get closer to our customers. This will enable us to hear their voices and we are able to address their needs. We have promotional activities that enable us to reach out to the customers and get to understand them better.”
Managing Director, Auto, Kewalram Chanrai Group, Anil Sahgal, contributing, spoke on what is unique about Isuzu products, saying, “At Isuzu, we want our products to speak for us. That is the reason that every day and night, they work on new products development to meet the customer needs.
“We have products for customers needs and they are designed with high quality, best performance and efficiency. That is unique to us.
“People always say we are diesel-technology experts for the need and efficiency of the customers. That is why Isuzu has maintained its leadership in this market.”

Izuzu eyes more auto market share in Nigeria

Trends Admin