Kewalram unveils Nigeria's first compact pickup, Fiat Strada – Newstrends
Connect with us

Auto

Kewalram unveils Nigeria’s first compact pickup, Fiat Strada

Published

on

Kewalram unveils Nigeria’s first compact pickup, Fiat Strada

Kewalram Chanrai, one of the frontline auto solution providers in Nigeria, has introduced the Fiat Strada, a 1.4 litre compact pickup, into the local market.
The vehicle coming with remarkable fuel efficiency and low price is the first new small pickup in the Nigerian market.
Managing Director, Kewalram Chanrai Auto/Transport Vertical, Anil Sahgal, unveiled the product at the company’s Victoria Island office in Lagos on Tuesday.


This was done after extensive testing of the vehicle on the Nigerian roads in some states under extreme conditions, covering over 29,000 kilometres.
Fiat Strada, according to the General Manager Automotive Division, Kewalram Chanrai, Mr Sudeep Mittal, is produced at the Stellantis plant in Brazil, where it emerged as the highest selling pickup last year.
He said the introduction of the vehicle in Nigeria is against the need for a high performance pickup offering great comfort with low operational cost in view of the current high cost of fuel.
The Strada, he said, is bringing higher standards in technology, design and safety to the pickup auto market segment.
“The Fiat Strada serves as a genuine driving force in the evolution of the automotive industry.
“Apart from performance and comfort, fuel economy has become very key in Nigeria now. That’s why we went to look for a pickup that fills this gap. Fiat Stranda will give value for money,” Mittal said.
He noted that with over 85,000 units sold in Brazil by the end of September 2023 and a remarkable achievement of 400,000 units since its second-generation launch in 2020, the Fiat Strada is set to conquer the Sub-Saharan African market, including Nigeria.
The compact pickup is the culmination of 25 years of expertise, he said, adding that its design was influenced by the award-winning Fiat Toro and stands out with its remarkable audacity and modernity.
The company says the Fiat Strada’s cargo capacity is unparalleled, capable of accommodating between 650kg and 720kg, depending on the version, and offering up to 1,354 litres in the single-cabin model, making it exceptionally suited to a variety of professional and personal needs.
It gives 11.8km/L fuel efficiency in city driving and 12.4km/L on the highway, making it one of the most fuel-efficient pickups on the road today.
Its iconic LED headlights emits 20 per cent brighter light than its competitors, the company says.
The Strada is described as a technological marvel, equipped with advanced technologies such as stability control, hill start assist, and TC+.
The company says Fiat Strada ensures optimal traction, even on the most challenging terrains.
The Strada’s interior provides a cocoon of comfort, with abundant storage compartments, paired with cutting-edge air conditioning; it ensure that every trip is as enjoyable as the previous one.
On safety, the Strada is equipped comprehensively, boasting two airbags, pretensioner seatbelts, and the Isofix system for young passengers.
“Even in the unfortunate event of an accident, it has been designed to minimize risks to pedestrians.
“What truly sets the Strada apart is its versatility. It seamlessly functions as both a reliable workhorse and an elegant travel companion, representing a perfect fusion of modernity, comfort, technology, and safety.”
Chief Operating Officer, Stellantis Middle East & Africa, Mr Samir Cherfan, in a statement, said, “The introduction of the Fiat Strada in Sub-Saharan Africa marks a significant milestone for Stellantis.
“The Fiat Strada is a flexible partner for individuals who welcome change and push their limits because it combines the practicality of a family vehicle with the dependability required in a business environment.
“With this new vehicle, we expand our range of mobility solutions into the emerging entry-level pick-up segment, catering to the needs of our Sub-Saharan African customers.
“This reaffirms our commitment to strengthening our leadership in the light commercial vehicle (LCV) market within the region.
“In conclusion, the new Fiat Strada is much more than just an automobile. It embodies a promise – a promise of excellence, innovation, and reliability, all offered at a price that outperforms competitors in the Sub-Saharan market.”

Advertisement

Auto

Coscharis Motors launches new Renault Taliant at Abuja Motor Fair

Published

on

Coscharis Motors launches new Renault Taliant at Abuja Motor Fair

 

One of the highlights of the just concluded Abuja International Motor Fair was the unveiling of a new model of Renault, Taliant, into the Nigerian market.

Coscharis, a leading automobile dealer and exclusive representative of the Renault brand in Nigeria, says the introduction of the new Renault model is a demonstration of its industry leadership and commitment to delivering quality, efficiency and innovation.

It said the event provided the rare opportunity to showcase the Taliant’s impressive features to lovers of new vehicles in Abuja, the nation’s capital.

Speaking at the event, Leticia Onuzulike, Branch Manager, Coscharis Motors Abuja, highlighted the Taliant’s unique features such as fuel efficiency, safety, comfort, ample storage capacity, high ground clearance, and a reliable suspension system.

Addressing the pressing concern of high fuel costs, Onuzulike said, “The major challenge amongst automobile enthusiasts in our market right now is the high cost of fueling their cars.

“Taliant has come to address that with its 1.0-litre turbocharged engine. This means that Taliant consumes far less fuel per kilometres compared to other cars in its class, helping you save significantly on fuel expenses.”

As part of the launch, Onuzulike announced an exclusive 10% discount for customers purchasing the Taliant or any other Renault variant displayed during the fair.

Director General of the National Automotive Design & Development Council (NADDC), Joseph Osanipin, commended Coscharis Motors for introducing the Taliant to the Nigerian market.

He advised the company to consider local assembly of the Taliant, stating: “Local assembly can reduce the car’s price, making it more affordable while boosting the local spare parts industry and creating jobs. NADDC is ready to partner with Coscharis to make this happen.”

The Taliant’s fuel efficiency was also applauded by CP James Nwokolo, Head of Transport, Force Headquarters, who spoke on its potential to reduce fleet operating costs.

He said, “The Taliant’s 1.0-litre turbocharged engine is a game-changer for fleet operators.

“This innovation will significantly cut fuel expenses, which is highly desirable in today’s economy.”

Brand Manager, Renault at Coscharis Motors Plc, Felix Mahan, announced that the auto firm had introduced a customer-friendly financing option through Coscharis Mobility.

He said, “With Coscharis Mobility, customers can access financing to purchase the Renault Taliant or other variants.

“This allows them to drive their car home immediately while arranging a flexible repayment plan that suits their convenience.”

Mahan also assured customers of exceptional aftersales support.

He said, “Coscharis Motors is fully equipped to handle all aftersales issues for the Taliant.

“With OEM-trained technicians, advanced tools, and readily available spare parts, our service centers across the country are prepared to meet all customer needs.”

According to the firm, Renault Taliant, designed with a muscular and dynamic exterior, combines innovation and elegance.

It says the vehicle striking C-shaped LED daytime running lights and sharp design lines exude confidence and set new standards in its class.

The Taliant is said to be available in two variants: Evolution and Techno, each offering unmatched value and performance.

L-R: Senior Sales Executive, Coscharis Motors Plc, Mrs. Patience Ugochukwu; Director General, National Automotive Design & Development Council, NADDC, Mr. Joseph Osanipin; Head, Auto Care/Consumer Products Division, Coscharis Motors Plc, Dr. Uzor Obuzor; Managing Director, BKG Exhibitions Ltd, Mr. Ifeanyi Agwu, during the unveiling of the new Renault Taliant, by Coscharis Motors Plc, at the Abuja International Motor Fair, in Abuja, recently.

Continue Reading

Auto

NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest

Published

on

NAJA 2024 Auto Awards: Mitsubishi, JAC, Maxus challenge Toyota Hilux in pickup contest

 

Will Mitsubishi L200 upstage Toyota Hilux as Nigeria’s Pickup of the year at the NAJA (Nigerian Auto Journalists Association) 2024 Auto Awards?

JAC T8 and Maxus’s T60 are two other strong contenders nominated along Mitsubishi L200 and Toyota Hilux for the coveted pickup of the year award this year.

This event, slated for December 11, 2024, is expected to highlight innovative designs, advanced technology, and the evolving preferences of Nigerian consumers in the utility vehicle segment.

Toyota’s Hilux, a household name synonymous with durability and performance in Nigeria, has historically held a strong grip on the pickup category.

However, competitors like Mitsubishi’s L200, JAC’s T8, and Maxus’s T60 are aiming to disrupt the market with offerings that promise superior value, innovative features, and competitive pricing.

The Mitsubishi L200 is entering the competition with a bold redesign, a robust turbo-diesel engine, and a reputation for reliability. The model boasts a sleek exterior, reinforced chassis, and cutting-edge safety features tailored for both urban and off-road environments.

Mitsubishi is also emphasizing fuel efficiency and a spacious interior to attract a broader consumer base, from businesses to adventure seekers.

Ford Ranger and Mitsubishi L200 have consistently challenged the Hilux.

But with innovations and strategic market moves, JAC and Maxus are positioning their pickup models as serious contenders in this competitive space.

JAC and Maxus are introducing alternatives that are generating buzz at the 2024 NAJA Auto Awards, which celebrate outstanding achievements in the Nigerian automobile industry.

JAC’s T8 pickup and Maxus’s T60 are being touted as key challengers to Toyota’s stronghold. Both brands have focused on blending modern technology, durability, and affordability to appeal to Nigerian consumers, particularly small business owners, fleet operators, and those seeking a vehicle that balances performance with cost-effectiveness.

The JAC T8, known for its sleek design and robust performance, has attracted attention with its impressive features and value proposition.

Experts believe that its combination of power, modern aesthetics, and an affordable price point could give the Toyota Hilux a run for its money.

Maxus, a subsidiary of the Chinese automotive giant SAIC Motor, has also emerged as a formidable player in the Nigerian pickup truck segment with the T60.

Maxus’s T60 offers a spacious cabin, impressive towing capacity, and a solid build designed for the Nigerian terrain.

The brand’s marketing strategy focuses on durability, fuel efficiency, and cutting-edge technology—attributes that could redefine the expectations for pickup trucks in the country.

While the nominees for the flagship “Car of the Year” category are still under wraps, other category contenders have been unveiled. These nominations highlight the industry’s best in manufacturing, innovation, and service delivery.

In the Heavy-Duty Truck of the Year category, JAC, FAW, and Howo Sinotruk are set for a fierce contest.

The Assembly Plant of the Year for cars sees local players Innoson Vehicle Manufacturing, GAC Motors, and Mikano Motors competing for the top spot.

Similarly, Lanre Shittu Motors (LSM), Dangote Sinotruk West Africa Ltd, and Perfection Motors are vying for supremacy in the Truck Plant of the Year category.

Chisco Transport, GUO Transport Company and Okeyson Transport have been shortlisted for the transport company of the year award.

The Mini-Bus Assembly Plant of the Year includes nominees such as Jet Systems, Innoson, and Nord, while the Product Launch of the Year features entries like the Toyota Land Cruiser Prado, Toyota Rumion, Toyota Belta, and the Suzuki Vitara.

Luxury enthusiasts will see Mercedes Benz S-Class as a strong contender for Luxury Brand of the Year, while Mercedes Benz GLE, BMW X7, and Range Rover Autobiography are competing in the Luxury SUV of the Year category.

In the Compact SUV of the Year, nominees include the Kia Sonett, Changan CS35, and Hyundai Venue, while the Toyota Land Cruiser Prado, Chery Tiggo Pro 2, and Nord A9 are vying for the Outstanding Entrant of the Year.

Theodore Opara, Chairman of the awards committee, explains the growing significance of these awards, saying, “Winning a NAJA Award is not just about prestige; it’s about solidifying a brand’s position in an increasingly competitive and challenging market.”

According to Mike Ochonma, NAJA Chairman, “Brands that were previously not dominant in the market are now making bold moves through customer engagement and leveraging digital platforms to enhance the purchasing experience.”

Continue Reading

Auto

Skymit Motors thrills with all-new Mercedes-Benz E-Class unveiling at Lagos Banana Island 

Published

on

Skymit Motors thrills with all-new Mercedes-Benz E-Class unveiling at Lagos Banana Island 

 

Skymit Motors Limited recently took the launch of the all-new Mercedes-Benz E-Class to Banana Island Estate, Lagos, creating excitement among the residents.

The unveiling, in conjunction with Weststar Associates Limited, the authorised distributor of Mercedes-Benz vehicles in Nigeria, was done at the estate’s annual Starlight Night held on Saturday, November 23rd, which added glamour to the night.

Skymit, one of the renowned companies in the Nigerian automotive industry, an authorized Mercedes-Benz dealership, has close to 40 years of operations in Nigeria.

The auto firm shares the mission of promoting the “brand with the star” as well as providing Nigerians with exceptional service.

The residents of Banana Island Estate enjoyed a special showcase of the all-new Mercedes-Benz E-Class, along with other vehicles from the Mercedes-Benz Top-End Vehicle (TEV) portfolio, the statement added.

Indeed, the all new E-Class was easily the highlight of the night as the Skymit & Weststar team had put together an exclusive setting at the entrance of the estate.

Residents received even more luxurious experience with a Mercedes-Benz Lounge that was located at the Starlight Night performance.

The Mercedes-Benz E-Class is the epitome of meticulous craftsmanship and technological prowess, a harmonious blend of cutting-edge technology, exquisite design, and unparalleled performance.

Just like its predecessor, the new E-Class promises to redefine the automotive landscape in Nigeria and provide an unrivaled driving experience. The new E-Class marks the advent of a new generation, introducing more technology and luxury.

Its powertrains are complemented by a fresh exterior design, creating a captivating presence on the road. Inside the vehicle, a plethora of new technology features permeate the cabin, providing a digital atmosphere that’s both immersive and intelligent.

Top executives from Skymit Motors were available to engage all guests, such as Mr. Martin Ayeni, Executive Director, Mr. Segun Naiye, General Manager, Mr. Bola Olaoshun, PA/Head of Admin, Mr. Oladimeji Ajayi, Finance Manager, Mr. Shakiru Babatunde, Sales Manager, Ms. Motunrayo Buraimoh, HR Manager, and Mr. Akin Abimbade, Protocol Manager.

There were also Directors and Executives from Weststar; including its Directors, Mr. Francis Ogboro and Mr. Osayande Asemota, its Managing Director, Mrs. Ebere Anenih; General Manager, Sales, Mr. Christopher Irumudomon; General Manager After-Sales, Mr. Ifeanyi Igbokwe; Head of Finance, Mr. Chima Otuechere, Head of Marketing, Mr. Oluwatobi Abimbola, and Head of IT, Mr. Chigozie Oranugo.

According to the statement, said the all-new E-Class along with other Mercedes-Benz Top-End Vehicles (TEVs) are now available at the Skymit Motors showrooms on Mobolaji Bank Anthony way in Ikeja and on Adeola Odeku Street in Victoria Island.

Continue Reading

Trending