Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly - Newstrends
Connect with us

Auto

Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly

Published

on

Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly

Nigeria’s automotive landscape witnessed a significant shift on Wednesday as Soueast formally entered the Nigerian market, courtesy of the Kewalram Chanrai Group. The entry was marked by a media launch followed by a test drive of its full range of SUVs along the scenic Coastal Highway in Lagos, signalling a fresh wave of competition in the fast-evolving mobility space.

The high-profile event brought together dealerships, media, and auto enthusiasts, offering first-hand experience of the brand’s capabilities in real driving conditions.

Speaking at the launch, Chief Operating Officer, Mobility Division of Kewalram Chanrai Group, Mr. Anil Sahgal, described the move as a strategic response to changing consumer expectations in Nigeria.

“For over 165 years, Kewalram Chanrai Group’s reputation has been built on trust delivered through consistency,” he said. “Our decision to bring Soueast into Nigeria is deliberate. Today’s Nigerian customer is more informed and focused on long-term value. There is a growing demand for vehicles that combine modern design, safety, technology, durability, and affordability — and Soueast fits precisely into this space.”

READ ALSO:

The COO emphasized that the company is not merely introducing a new brand but backing it with robust infrastructure, including a structured dealership network, strong after-sales systems, skilled technical teams, and a long-term investment approach.

He noted that the SUVs unveiled had been engineered with Nigerian realities in mind, addressing road conditions, fuel efficiency concerns, durability needs, and total cost of ownership.

“This is not just a product launch; it is the beginning of a long-term commitment to a market that demands resilience, value, and consistency,” he added. “Our vehicles are built on three pillars — product integrity, adaptability, and value sustainability.”

Sahgal also disclosed plans to commence local assembly of the vehicles by the third quarter of 2026, underscoring the group’s long-term commitment to the Nigerian market.

The highlight of the event was the test drive session along the Coastal Road, where participants assessed the performance, comfort, and handling of the Soueast range under real traffic and road conditions — a move widely seen as a confidence-building step by the company.

Soueast Enters Nigeria with Robust SUV Portfolio, Sets Sights on Q3 Local Assembly

Loading

  • {"tiktok_developers_3p_anchor_params":"{"enterFrom":"home_draft","region":"NG","pictureId":"BA72DD7E-C0A9-4154-959C-6A26E6D6BC2F","capability_name":"capcut_photo_editor","source_type":"vicut","source_platform":"mobile_1","client_key":"aw889s25wozf8s7e","appVersion":"17.4.2","os":"ios","editType":"image_edit","product":"vicut"}","data":{"product":"vicut","source_platform":"mobile_1","capability_name":"capcut_photo_editor","appVersion":"17.4.2","client_key":"aw889s25wozf8s7e","pictureId":"BA72DD7E-C0A9-4154-959C-6A26E6D6BC2F","source_type":"vicut","os":"ios","enterFrom":"home_draft","region":"NG","editType":"image_edit"},"source_type":"vicut"}

  • {"source_type":"vicut","data":{"enterFrom":"home_draft","appVersion":"17.4.2","pictureId":"99C9BDED-4C18-45F9-9A14-AB345D745E13","os":"ios","editType":"image_edit","source_platform":"mobile_1","product":"vicut","capability_name":"capcut_photo_editor,capcut_image_enhance","source_type":"vicut","client_key":"aw889s25wozf8s7e","region":"NG"},"tiktok_developers_3p_anchor_params":"{"source_platform":"mobile_1","enterFrom":"home_draft","capability_name":"capcut_photo_editor,capcut_image_enhance","editType":"image_edit","pictureId":"99C9BDED-4C18-45F9-9A14-AB345D745E13","os":"ios","product":"vicut","client_key":"aw889s25wozf8s7e","source_type":"vicut","region":"NG","appVersion":"17.4.2"}"}

Auto

Nigeria Must Build, Not Just Import Vehicles, Oyeyemi Tells FG as Auto Policy Review Begins

Published

on

Nigeria Must Build, Not Just Import Vehicles, Oyeyemi Tells FG as Auto Policy Review Begins

 

The Federal Government has commenced a fresh review of Nigeria’s automotive policy to accommodate emerging technologies such as electric vehicles (EVs), compressed natural gas (CNG)-powered vehicles and other alternative energy solutions, even as stakeholders have called for a more consistent policy framework that prioritises local manufacturing and value creation.

The development was disclosed at the 30th anniversary celebration of Motoring World International in Lagos, where industry leaders highlighted the urgent need to reposition Nigeria’s automotive sector for sustainable growth and global competitiveness.

Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, represented by the ministry’s Desk Officer for the Auto Industry, Samuel Adetoro, said the ongoing policy review is aimed at aligning Nigeria’s automotive ecosystem with global trends in sustainable mobility and industrial development.

According to the minister, the automotive industry remains a critical pillar of Nigeria’s industrialisation agenda with the capacity to generate employment, attract investments, deepen local manufacturing and reduce dependence on imported vehicles.

She explained that while the existing automotive policy had provided a framework for vehicle assembly operations, rapid technological advancements and changing global realities made it necessary to update the policy to address current and future transportation needs.

“The Ministry is working closely with stakeholders on the review of the National Automotive Industry Development Framework to ensure that it responds effectively to emerging realities, including electric mobility, CNG vehicles, automotive software development, smart manufacturing and green transportation technologies,” she said.

Oduwole added that the government is seeking to create an enabling environment that will encourage local production and assembly of alternative-fuel vehicles, while strengthening local content development, technology transfer, research and development, and the competitiveness of Nigerian automotive manufacturers.

She stressed that collaboration between government and the private sector would be crucial to building an automotive ecosystem capable of serving both domestic and regional markets under the African Continental Free Trade Area (AfCFTA).

The review comes amid the prolonged delay in the passage of the National Automotive Industry Development Plan (NAIDP) Bill, which is intended to provide a legislative and regulatory framework for investors in the sector.

The bill, passed by the Eighth National Assembly, was denied presidential assent and has remained in limbo for more than a decade.

Speaking at the event, former Corps Marshal of the Federal Road Safety Corps (FRSC), Dr. Boboye Oyeyemi, urged the Federal Government to adopt a long-term and consistent automotive industry policy focused on domestic manufacturing rather than revenue generation through vehicle import duties.

Oyeyemi, who chaired the occasion and is also President of the Chartered Institute of Logistics and Transport (CILT), said Nigeria possesses one of Africa’s largest automotive markets, supported by a population of over 240 million people, an estimated vehicle fleet of 21 million and more than 204,000 kilometres of road network.

However, he lamented that policy inconsistencies and weak support for local manufacturers had prevented the country from fully harnessing its vast potential.

He noted that repeated reviews of the National Automotive Industry Development Plan and related regulatory frameworks had failed to generate sustained industrial momentum, forcing investors to enter and exit the sector while several assembly plants struggled to survive.

According to him, Nigeria remains heavily dependent on imported used vehicles despite its enormous capacity for vehicle assembly, component manufacturing, automotive financing and electric vehicle infrastructure development.

Also speaking, Director-General of the National Automotive Design and Development Council (NADDC), Joseph Osanipin, represented by the council’s Director of Press and Public Affairs, Susan Bisong-Taiwo, called for stronger collaboration among government, industry stakeholders and the media to accelerate automotive industrialisation.

He said the council is implementing initiatives in electric vehicle development, CNG conversion, local content promotion, component manufacturing, skills acquisition and strategic partnerships aimed at transforming Nigeria from a vehicle-consuming nation into a leading automotive manufacturing hub in Africa.

Osanipin said the automotive industry is at a critical turning point globally, with innovations in electric mobility, alternative fuels, smart manufacturing and digital technologies redefining the future of transportation. He stressed that Nigeria must move swiftly to position itself as a key player in the evolving automotive landscape rather than remain a passive consumer of imported technologies.

According to him, the NADDC is pursuing strategic programmes designed to deepen local capacity, strengthen the automotive value chain and create employment opportunities for Nigerians. These initiatives, he noted, include support for local component manufacturing, skills development, research and innovation, as well as partnerships aimed at accelerating the adoption of cleaner and more efficient vehicle technologies.

“The future of mobility is already here, and it is being driven by innovation, sustainability and collaboration. Nigeria must not be left behind. Through deliberate policies, strategic investments and strong partnerships among government, industry players and the media, we can transform our nation from a vehicle-consuming market into a competitive automotive manufacturing and innovation hub for Africa,” Osanipin said.

Loading

Continue Reading

Auto

Transport Expert Segun Musa to Chair 12th Nigeria Transport Lecture

Published

on

Transport Expert Segun Musa to Chair 12th Nigeria Transport Lecture

 

Renowned transport and logistics expert, Dr. Segun Musa, has been named chairman of the 12th edition of the Nigeria Transport Lecture scheduled to hold in Lagos on June 18, 2026.

Organised by Transport Day newspaper, this year’s lecture will focus on the theme, “Multi-modal Transportation Safety in Nigeria: Prospects, Challenges and Contribution to National Growth.”

Musa, Chairman and Managing Director of Widescope Logistics International, is widely respected for his extensive experience in transportation, logistics and supply chain management spanning several decades.

The event will also feature a keynote presentation by the Registrar of the Council for the Regulation of Freight Forwarding in Nigeria (CRFFN), Mr. Kingsley Onyekachi Igwe.

Scheduled to take place at the Radisson Blu Hotel, Ikeja, the lecture is expected to attract key stakeholders from both the public and private sectors to deliberate on critical safety issues, policy reforms and strategies for strengthening Nigeria’s multi-modal transportation network.

Other notable speakers include the National President of the Chartered Institute of Logistics and Transportation (CILT), Dr. Boboye Oyeyemi, and the Dean of the School of Transportation and Logistics, Lagos State University (LASU), Prof. Ogochukwu Ugboma.

Over the years, the Nigeria Transport Lecture has evolved into a leading industry platform, bringing together policymakers, regulators, academics and business leaders to discuss solutions to challenges confronting the transport and logistics sector.

Previous editions have featured distinguished personalities such as former Director-General of the Nigerian Maritime Administration and Safety Agency (NIMASA), Dr. Dakuku Peterside; former Federal Permanent Secretary, Dr. Anthonia Ekpa; and Managing Director of the Nigerian Railway Corporation (NRC), Dr. Kayode Opeifa, among others.

Ahead of the gathering, the Editor of Transport Day Media, Mr. Frank Kintum, said the annual lecture has become an important platform for industry stakeholders to examine emerging issues and develop practical solutions for the transport sector.

He noted that this year’s focus on multi-modal transportation safety was informed by the increasing integration of road, rail, maritime and air transport systems, stressing that safety must remain at the centre of efforts to modernise the sector.

“As governments continue to invest in transport infrastructure and interconnectivity, safety cannot be treated as an afterthought. The success and sustainability of these investments depend largely on how effectively safety concerns are addressed across all modes of transport,” Kintum stated.

He further explained that the lecture forms part of Transport Day Media’s broader mission to encourage policy dialogue, knowledge sharing and industry collaboration aimed at building a safer, more efficient and globally competitive transport and logistics ecosystem in Nigeria and the wider African region.

Loading

Continue Reading

Auto

Toyota Motor Show Roars into Lagos Tomorrow with Test Drives, Debates, Free Diagnostics, Others

Published

on

Toyota Motor Show Roars into Lagos Tomorrow with Test Drives, Debates, Free Diagnostics, Others

Toyota Motor Show Roars into Lagos Tomorrow with Test Drives, Debates, Free Diagnostics, Others

4-Day Festival Kicks Off June 2, No Admission Fees

If you have ever wanted to get behind the wheel of a Land Cruiser, grill a Toyota engineer, or win prizes while learning how your engine actually works, tomorrow is your day.

Toyota Nigeria Limited will throw open the gates for its annual Toyota Motor Show on Tuesday, June 2, 2026. And for four days, Lekki becomes the city’s biggest car park, debate stage, and hangout spot rolled into one. The show runs through Saturday, June 6, with a break on Friday, 5th June, according to the organisers, TNL.

Forget the usual “stand-and-stare” motor shows. TNL says it is going full experience:

Day 1: Tuesday, June 2 – See It, Drive It, Hear It
Doors open for open vehicle viewing. But the headline is _PodCARst_ going live – Toyota’s new podcast recorded on-site. First guest? Celebrity guest Soma, in conversation with execs. Think cars, culture, and no script.

Day 2: Wednesday, June 3 – Youth Takeover
This is for students and young professionals. Expect debate competitions, quiz battles, and hands-on workshops. Kate Henshaw, screen legend, will be on ground to meet fans and judge the action.

READ ALSO:

Day 3: Thursday, June 4 – Influencer Tours
Social media star Mama Deola leads guided vehicle tours. She will walk the arena, break down why the Hilux still owns Nigerian roads, and why the Corolla and other Toyota models make sense for fuel prices today. Public access continues all day.

Grand Finale: Saturday, June 6 – The Bump Off
The event will close with another _PodCARst_ recording popular social media influencer, Ride With Mee, then turn up the energy for the “Toyota Bump Off” – a mini-rave hosted by media personality Dotun. DJ, outdoor games, prizes, and one last round of test drives.

All Week Long, All Visitors Get:
1. Free vehicle diagnostics – TNL technicians will scan your car, no charges.
2. Test drives – From Camry to RAV4 to Hilux. Book a slot, feel the ride.
3. Open exhibitions – Touch, sit, and compare Toyota’s latest models and mobility solutions.

Why it matters: This isn’t just a car show. It’s Toyota Nigeria doubling down on connection. No sales pitch banners. Just real conversations, real cars, and real value for owners and future owners. After two years of record crowds, this 3rd edition is bigger, louder, and more interactive.

Admission is free. Bring your questions, bring your car keys, and bring your appetite for prizes.

Venue: The Podium. I24 Tunde Kuboye Road. Lekki. Lagos
Dates: Tuesday June 2 – Saturday June 6, 2026. No Show on Friday June 5.

 

Toyota Motor Show Roars into Lagos Tomorrow with Test Drives, Debates, Free Diagnostics, Others

Loading

Continue Reading

Trending