Mitsubishi launches virtual showroom in Nigeria

Mitsubishi Motors has launched its new Massilia Motors virtual showroom in Nigeria, displaying the brand’s Sports Utility Vehicles (SUVs) and the legendary pick-up.

It says this is for the comfort of its customers, stressing that visiting the car showroom is just a click away.

According to the auto firm, the showroom comes with a lot of benefits as it guarantees safety in the face of the COVID-19 pandemic, ensuring potential customers can avoid contact until the last phase of their intended purchase.

A statement by the media group of the auto company says the new virtual showroom “also enhances convenience because customers are not restricted to the usual office hours and can take their time to explore the models on display and specifications without feeling pressured by a sales representative.

“Customers are also assured of ease of use as the virtual showroom is not only for the tech-savvy but can be explored by all by just logging on to www.mitsubishi-motors.com.ng and clicking on the virtual showroom tab.

“Exploring a model is as easy as selecting the car of your choice, opening the door with just one click, and navigating the car in a 360-degree experience.”

It listed some of the vehicles on display as the Eclipse Cross, Outlander, Pajero, Pajero Sport, ASX, and the L200 pick-up.

A virtual showroom, according to the firm, is a tool for easier decision making, as a prospective customer can share the link with family and friends, unlike the physical visits where only people present can advise.

The company said Massilia Motors had also offered a Whatsapp Business plugin to enable seamless communication with sales executives, adding that this would enhance interaction with customers.

General Manager of Massilia Motors Limited, Mr Olatunji Itiola, was quoted as saying that well-trained sales representatives are available for customers who want to make further inquiries, take a test drive or close deals virtually.

“With the launch of our virtual showroom, we expect more customers to explore our models since the challenge associated with physical presence has been resolved,” he stated.

Massilia Motors is the joint venture of the CFAO Group and the Chanrai Group uniting forces to deliver customer satisfaction.

With operations run by the CFAO group, Massilia Motors is the sole distributor of Mitsubishi Motors in Nigeria.