Toyota (Nigeria) climbs top 50 brands list, hails customers for success

Toyota (Nigeria) climbs top 50 brands list, hails customers for success 

It is official; Toyota (Nigeria) Limited, a leader in the automobile industry, is now rated as one of the top 50 brands in the country.

Managing Director of the auto company, Mr. Kunle Ade-Ojo, described the latest recognition as a remarkable achievement, having to share the award platform with Dangote Industries Limited, MTN Nigeria and Access Bank, among other high-flying brands.

He attributed the consistent success to the company’s investments and its improvement along the customer service delivery value chain.

A statement from the auto firm quoted Ade-Ojo saying, “I would like to express my sincere appreciation to all stake holders as we celebrate a significant milestone—being recognized as the leading automotive brand among the Most Popular and Top 50 brands in Nigeria, according to Brand Nigeria.

“This achievement reflects the trust and support of our valued customers, dedicated dealers and employees. It is a testament to the collective effort of all who have contributed to our success. Our commitment to delivering exceptional customer service is fundamental to our operations, evident in our state-of-the-art Toyota Workshops including the latest in Isolo and our extensive network of dealers and service centers across Nigeria.”

“Our local assembly plant not only supports economic development but also provides job opportunities for young Nigerians. We take pride in training our internationally certified technicians to ensure they handle customers’ vehicles professionally, with attention to detail. Furthermore, our diverse range of vehicle offerings and accessibility to genuine spare parts are geared to meet the varied preferences and needs of our customers, while the annual Toyota Motor Show enhances customer engagement by offering the platform for customers to experience our range of Toyota models firsthand.”

“I truly extend my heartfelt gratitude to our loyal customers, dedicated dealers, and diligent staff for their invaluable contributions to our success. Together, we will continue to drive innovation and uphold the highest standards of quality.”

According to the organizers of the award, the Top 50 Brands Nigeria is an annual brand evaluation that has become a key reference point for corporate performance in the Country.

The CEO of the Top 50 Brands Nigeria, Taiwo Oluboyede, while unveiling the winners of this year’s award, said the 2024 edition highlighted the brands that has successfully navigated the challenges of the Nigerian market, particularly in the past year, with lots of uncertainties with the cost of doing business, showcasing those that had remained resilient and popular among consumers.

“This exercise rates brands on their ability to meet consumer expectations, offering an independent opinion on how these brands resonate with the market, “the organizing firm stated.