Bokku Mart apologizes over ethnically insensitive Ad, vows stronger oversight - Newstrends
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Bokku Mart apologizes over ethnically insensitive Ad, vows stronger oversight

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Bokku Mart apologizes over ethnically insensitive Ad, vows stronger oversight

Popular retail chain Bokku Mart has issued a public apology following widespread backlash over a promotional video deemed ethnically insensitive by many Nigerians.

The controversy erupted on Tuesday after a female influencer, identified as Defolah, appeared in a now-deleted advert posted on Bokku Mart’s social media platforms. In the video, Defolah, while promoting the affordability of the supermarket’s products, remarked, “No Omo Igbo can cheat me”—a statement widely condemned as derogatory towards Nigerians of South-East origin.

The comment sparked immediate outrage online, with many accusing the brand of promoting ethnic prejudice and calling for a boycott of its services. Defolah has since apologized for the remark.

In a statement released via its official X (formerly Twitter) handle on Friday, Bokku Mart described the language used in the video as “offensive and hurtful,” and emphasized that the content did not reflect the company’s values.

“We are deeply saddened and disturbed by a video recently shared online that contained offensive and hurtful language,” the statement read. “The language used in the video was unacceptable and deeply misaligned with Bokku’s values.”

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The company clarified that the video was produced by a third-party media agency and featured an external influencer. It acknowledged that the content was published without internal review, but accepted full responsibility for its appearance on official platforms.

“While the content originated from an external influencer and was published by a third-party media firm without prior review by our team, we take full responsibility for its appearance on our platforms,” Bokku Mart stated.

In response to the incident, the supermarket said it has implemented stricter content approval protocols and enhanced oversight of external vendors to prevent future occurrences.

“We have since strengthened our content approval and vendor oversight processes to ensure such an incident never happens again,” the statement continued.

Reaffirming its commitment to inclusivity and national unity, Bokku Mart described itself as a proudly Nigerian brand that celebrates the country’s cultural diversity.

“Bokku Mart is more than a retail brand; we are a proudly Nigerian company built on love for our people and communities,” the company said. “Our mission is to make everyday life better for all Nigerians by ensuring access to quality products at affordable prices. We celebrate our nation’s rich diversity and stand firmly against all forms of discrimination.”

The incident has reignited conversations around responsible advertising and the need for brands to be culturally sensitive in their messaging.

 

Bokku Mart apologizes over ethnically insensitive Ad, vows stronger oversight

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Electric Spark Suspected as Fire Destroys 21 Shops at Abuja’s Kugbo Market

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Electric Spark Suspected as Fire Destroys 21 Shops at Abuja’s Kugbo Market

Electric Spark Suspected as Fire Destroys 21 Shops at Abuja’s Kugbo Market

An electrical spark has been blamed by an eyewitness for a fire that destroyed 21 shops and a vehicle at Kugbo Furniture Market along the Abuja-Keffi Expressway in the Federal Capital Territory.

The fire, which occurred on Friday, October 2, 2026, left traders counting losses after flames swept through a section of the market where furniture, foam, timber and other highly combustible materials were stored.

An eyewitness, Mary Aniekan, alleged that the fire started shortly after electricity was restored by the Abuja Electricity Distribution Company (AEDC). She said traders noticed an electrical spark before the fire rapidly spread through the affected shops.

However, emergency authorities have not officially established the cause of the fire, making the electrical-spark account an eyewitness explanation rather than a confirmed finding.

The National Emergency Management Agency (NEMA) said its Abuja Operations Office received a distress call at about 11:15am and immediately activated emergency responders, including the Federal Fire Service.

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According to NEMA‘s preliminary assessment, 21 shops and one vehicle were affected by the fire. No death was recorded, while some valuable items were reportedly recovered from the affected area.

Firefighters and other emergency personnel worked to contain the blaze and prevent it from spreading to other parts of the market. The affected area was subsequently dampened to reduce the possibility of a secondary outbreak.

Emergency operations were brought to an end at about 1:40pm after the situation was brought under control.

Traders said the fire spread quickly because of the nature of goods stored in the affected shops, including foam, timber, furniture materials and other combustible products.

The chairman of the Kugbo Wood Machinist Association, Godswill Ndukwe, estimated that goods worth about N500 million were destroyed in the incident. The figure is a preliminary estimate by traders and has not been independently verified.

Ndukwe appealed to the Federal Capital Territory Administration and Abuja Municipal Area Council to take measures to improve fire prevention and emergency response arrangements at the market.

The latest Kugbo Market fire has also renewed concerns about recurring fire incidents in the area. In February 2026, another fire reportedly destroyed more than 15 shops and adjoining residential structures at the market.

Traders and residents had, during the earlier incident, raised concerns about the concentration of workshops and combustible materials, as well as inadequate spacing and other conditions that could make it difficult for emergency responders to contain fires quickly.

The latest incident did not result in any reported fatalities or injuries, but the destruction of the shops has left affected traders facing significant financial losses.

Authorities are expected to establish the actual cause of the fire as investigations continue, while traders have called for improved fire safety measures, electrical checks and emergency preparedness at Kugbo Market.

Electric Spark Suspected as Fire Destroys 21 Shops at Abuja’s Kugbo Market

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Ebonyi Widow Alleges Death Threats, Ostracisation Over Late Husband’s Property

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Ebonyi Widow Alleges Death Threats, Ostracisation Over Late Husband’s Property

Ebonyi Widow Alleges Death Threats, Ostracisation Over Late Husband’s Property

A widow in Ezza South Local Government Area of Ebonyi State, Mrs Njideka Ngwuta, has cried out for help after she was allegedly ostracised from her community and banned from accessing water and the local market following a dispute involving members of her late husband’s family and a women’s group.

Ngwuta, who has reportedly lived in Nsokkara community for about 27 years, alleged that the Acharaukwu Development Union (ADU) Women Wing imposed the sanction after she questioned the relocation of the group’s meetings from a public playground to a private residence.

She also alleged that the dispute was linked to a prolonged disagreement over her late husband’s land and family property, claiming that some members of his kindred had attempted to take control of the property and force her and her children out of their home.

According to the widow, she was handed a matchbox as a symbolic indication that she had been ostracised from the community. She alleged that she was subsequently prevented from fetching water from community sources, entering the local market to buy or sell goods and freely associating with other residents.

Ngwuta further alleged that she was threatened with death if she failed to comply with the restrictions.

She said the dispute over her late husband’s property became more intense after she resisted attempts to take control of the family land. According to her, the matter had previously been taken before community leaders, who ruled in her favour.

The widow said she remained in the community after her husband’s death to care for her mother-in-law and raise their three children. She said she depended largely on farming on the family land to support the household and educate her children.

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She alleged that tensions escalated after she refused to attend some meetings held at private residences, citing concerns about her safety.

In an effort to resolve the matter, members of the Catholic Women Organization at her church reportedly encouraged her to apologise to the ADU women. Ngwuta said she later went to meet the women alongside other church members but was prevented from entering the premises where the meeting was being held.

She also alleged that a neighbour, Rebecca Aleke, was assaulted after visiting her following the alleged ostracisation. The allegation has not been independently established.

The ADU Women Wing reportedly confirmed that Ngwuta had been ostracised but disputed her account of the circumstances leading to the action. The women allegedly accused her of previously taking actions against other members who violated community decisions.

The traditional ruler of Nsokkara Autonomous Community, Eze Festus Ifesinachi Okonkwo, however, condemned the treatment of the widow and said such ostracisation was not part of the community’s culture.

The monarch said attempts to resolve the dispute had failed after the women involved allegedly refused to honour invitations from the traditional council.

He subsequently disbanded the leadership of the Acharaukwu Development Union Women Wing, forwarding the dissolution order to the Ebonyi State Commissioner for Local Government and Chieftaincy Matters.

The traditional ruler also said the alleged treatment of Ngwuta was inconsistent with the provisions of the Ebonyi State Violence Against Persons Prohibition (VAPP) Law 2018, describing the reported harassment and restrictions as an infringement on her rights.

He directed the widow to return to her matrimonial home and reunite with her children and other members of her family, while warning against further threats to her safety.

Ngwuta has appealed to the Ebonyi State Ministry of Women Affairs, the wife of the state governor, Mrs Uzoamaka Nwifuru, the police and other relevant authorities to intervene in the matter.

She wants the alleged ostracisation, threats, property dispute and restrictions on her access to water and the market investigated and those responsible held accountable where wrongdoing is established.

The case has also drawn attention to concerns surrounding the treatment of widows in traditional communities, particularly disputes involving inheritance, family property and community sanctions. The allegations made by Ngwuta concerning threats, assault and attempts to take over her late husband’s property remain subject to investigation.

Ebonyi Widow Alleges Death Threats, Ostracisation Over Late Husband’s Property

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Plateau Highway Crash: 20 Killed, Five Injured in Multiple-Vehicle Accident

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Plateau Highway Crash: 20 Killed, Five Injured in Multiple-Vehicle Accident

Plateau Highway Crash: 20 Killed, Five Injured in Multiple-Vehicle Accident

At least 20 people have been killed and five others injured in a multiple-vehicle road crash along the Hawan Kibo–Jos route in Plateau State.

The fatal Plateau crash occurred at about 3:32pm on Friday, October 2, shortly after Sopp Water Falls, according to the Federal Road Safety Corps (FRSC).

The FRSC said preliminary findings indicated that brake failure and loss of control may have triggered the accident.

Four vehicles were involved in the crash: a Howo Sino truck, a Toyota Corolla, a Toyota Hummer bus operated by Yankari Express and a motorcycle whose registration details were not immediately available.

The road safety agency said 25 people were involved in the accident, comprising 23 males and two females. All 20 fatalities were male, while the five injured victims comprised three males and two females.

The injured victims were evacuated to Riyom General Hospital and Vom Christian Hospital for treatment, while the bodies of those who died were deposited at the Jos University Teaching Hospital (JUTH) mortuary.

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According to the preliminary account, the heavy-duty truck was descending the Hawan Kibo section of the highway when it reportedly developed a brake problem and lost control before colliding with the other vehicles.

FRSC rescue personnel were deployed to the scene to evacuate victims, recover the bodies and clear the highway. The affected section was subsequently reopened to traffic.

Reacting to the tragedy, FRSC Corps Marshal Shehu Mohammed expressed condolences to the families of the deceased and wished those injured a speedy recovery.

He also directed the Corps’ crash investigation team to conduct a detailed investigation into the circumstances surrounding the accident, particularly the reported mechanical failure and loss of control.

The FRSC urged motorists, especially operators of commercial vehicles and heavy-duty trucks, to ensure that their vehicles are roadworthy and properly maintained before embarking on journeys.

Drivers were also advised to exercise caution when navigating steep or descending sections of highways and to maintain speeds that allow them to respond safely to unexpected situations.

The latest incident has renewed concerns over road safety in Nigeria, particularly the dangers posed by vehicle defects, excessive speed and loss of control involving heavy-duty vehicles.

Authorities continue to advise motorists to conduct appropriate safety checks, observe traffic regulations and avoid taking vehicles with suspected mechanical faults onto highways.

The FRSC investigation is expected to provide further details on the circumstances surrounding the Plateau highway crash and determine the factors that led to the deaths and injuries.

Plateau Highway Crash: 20 Killed, Five Injured in Multiple-Vehicle Accident

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