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Carloha’s after-sales strategy transforming auto ownership in Nigeria, GM speaks to firm’s award

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Carloha’s after-sales strategy transforming auto ownership in Nigeria, GM speaks to firm’s award

Carloha Nigeria, the authorised distributor and assembler of Chery vehicles in the country, has been named Most Outstanding After-Sales Car Company in Nigeria 2025 by the Nigeria Auto Journalists Association (NAJA), a recognition that underscores the company’s growing influence in reshaping vehicle ownership standards nationwide.

Reacting to the award, Carloha Nigeria’s General Manager, Marketing, Felix Mahan, said the honour affirms the company’s deliberate focus on building a dependable, customer-focused after-sales ecosystem in a market long plagued by inefficiencies.

“This recognition did not come as a surprise to us,” Mahan said. “Rather, it validates our commitment to redefining vehicle ownership in Nigeria through an after-sales model that delivers real value and earns the trust of even the most critical industry observers.”

Nigeria’s automotive market has historically been characterised by fragmented service networks, inconsistent maintenance standards, unclear pricing and limited access to genuine spare parts—challenges that have driven up ownership costs and weakened consumer confidence. Carloha says its strategy is designed to confront these issues directly.

Positioning itself as more than a vehicle distributor, the integrated automotive and mobility company has built an after-sales framework anchored on transparency, accessibility and reliability, aimed at delivering predictable and stress-free ownership experiences.

A Customer-First After-Sales Philosophy

At the heart of Carloha’s approach is the belief that owning a vehicle should be empowering, not burdensome. This philosophy has shaped a comprehensive after-sales structure that supports customers well beyond the point of purchase.

Nationwide Service Network

Carloha has expanded its service footprint across major cities and emerging urban centres, including Lagos, Abuja, Ibadan, Kano and Port Harcourt.

Its growing network of owned and partner service centres is staffed by certified local and expatriate technicians and equipped with modern diagnostic tools, ensuring uniform service quality nationwide.

CarlohaCare 6-6-7 for New Chery Vehicles

One of the company’s flagship offerings is the CarlohaCare 6-6-7 package. With the exception of the Himla model, every new Chery vehicle purchased from Carloha comes with a six-year warranty, six years of free servicing covering labour and parts, and a seven-day repair promise. If repairs exceed seven days, customers are provided with a courtesy vehicle.

The package is designed to eliminate uncertainty around maintenance costs and remove the surprise expenses that have long frustrated Nigerian car owners.

Confidence in Pre-Owned vehicles

Carloha has also extended its after-sales innovation to the pre-owned segment through CarlohaCare for Pre-Owned vehicles. Each vehicle undergoes a rigorous 149-point inspection to meet strict functional and aesthetic standards. Buyers also receive a three-month warranty and a seven-day repair promise—features rarely seen in Nigeria’s used-car market.

Parts and Support

All servicing is carried out using original or OEM-approved parts sourced from vetted suppliers and installed by trained technicians, ensuring safety, durability and long-term value retention.

Carloha’s after-sales engagement is also proactive. Customers receive digital service reminders, personalised notifications and access to dedicated support teams, keeping them informed and in control throughout their ownership journey.

Extending Ownership Value

Beyond routine servicing, the company offers roadside assistance, trade-in and upgrade advisory services, ownership education workshops and extended warranty options for pre-owned vehicles—initiatives aimed at improving long-term satisfaction and vehicle longevity.

Measurable impact

According to the company, its after-sales model has delivered tangible benefits, including reduced total cost of ownership, shorter service downtime, higher customer satisfaction, improved resale values and stronger customer loyalty driven by trust and referrals.

By prioritising long-term value and customer experience, Carloha is helping to raise service expectations across Nigeria’s automotive sector, encouraging higher standards and restoring confidence in structured auto ownership.

Carloha says it maintains that vehicle ownership should be built on confidence, care and continuous value.

Through its evolving after-sales model, the company says it is not merely selling cars, but fostering a new culture of reliable, worry-free auto ownership for Nigerian motorists.

 

Carloha’s after-sales strategy transforming auto ownership in Nigeria, GM speaks to firm’s award

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Ex-CIG Motors GM Jubril of Lagos floats Hybrid Motors Nigeria

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Ex-CIG Motors GM Jubril of Lagos floats Hybrid Motors Nigeria

A former General Manager of CIG Motors, Jubril Arogundade, popularly known as “Jubril of Lagos,” has unveiled a new automotive venture, Hybrid Motors Nigeria, with a bold ambition to reshape access to hybrid, compressed natural gas (CNG), and electric vehicles across the country.

Arogundade announced the launch on his birthday, Saturday, February 28, describing the company as a response to Nigeria’s growing appetite for cleaner and more flexible mobility options. He said Hybrid Motors Nigeria aims to build “a unicorn brand in the automobile industry” within five years by bridging gaps in vehicle availability, service capacity, and supporting infrastructure.

According to him, the company’s strategy will rest on seven core pillars: local assembly of hybrid and electric vehicles; nationwide distribution of petrol, hybrid and EV models; establishment of aftersales service and training centres; spare parts supply and distribution; deployment of EV charging systems and stations with what he described as “energy intelligence”; auto asset financing; and vehicle leasing services.

 

He disclosed that the company’s physical rollout would be phased, with an official showroom scheduled to open in June, while plans are underway to commence factory operations next year. Although he alluded to strategic partnerships that would accelerate market entry and industry transformation, he did not name the partners.

The launch comes at a time when hybrid and alternative-fuel vehicles are attracting increasing interest in Nigeria, driven by rising fuel costs, demand for lower operating expenses, and a broader shift towards cleaner transportation. Fleet operators and private motorists alike are exploring options that offer fuel flexibility and more predictable maintenance.

Hybrid Motors Nigeria said its model goes beyond vehicle sales, combining product supply with service readiness through technical training, parts availability, and charging infrastructure to prevent post-purchase support gaps that often slow adoption.

Further details on the company’s initial vehicle lineup, partnership framework, and rollout timeline are expected ahead of the showroom inauguration.

Arogundade’s announcement follows his recent exit from CIG Motors.

While the company’s Chairman, Diana Chen, had announced the termination of his appointment after an investigation reportedly indicated alleged financial misappropriation and abuse of office, Arogundade has maintained that he voluntarily resigned on December 2, 2025, in line with his contractual and internal corporate obligations.

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Lagos Motor Fair @20: Autoparts Leaders’ Summit Returns as Global OEMs Storm Nigeria

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Lagos Motor Fair @20: Autoparts Leaders’ Summit Returns as Global OEMs Storm Nigeria

LAGOS — Momentum is gathering for the 20th Lagos Motor Fair and 13th Africa Autoparts Expo, with organisers promising a landmark edition that will redefine West Africa’s premier automotive exhibition.

The three-day event is scheduled for March 17 to 19, 2026, at the Federal Palace Hotel, Victoria Island, Lagos, and is expected to draw key players from across the global automotive value chain.

Speaking at a media briefing in Lagos, Chairman of the Organising Committee and Managing Director of BKG Exhibitions Limited, Mr. Ifeanyichukwu Agwu, described the forthcoming edition as a pivotal moment for Nigeria’s automotive industry.

“We have curated a truly all-inclusive event to ensure a rewarding experience for every stakeholder,” Agwu said.

“This milestone 20th edition will stand out — richer in content, broader in participation, and deliberately structured to transform the fair from a trading platform into a catalyst for industrial and economic advancement.”

Leaders’ summit takes centre stage

A major highlight of the 2026 edition is the return of the Autoparts Market Leaders’ Conference/Summit after its successful debut last year. The high-level forum is designed to promote unity among traders, importers, distributors, manufacturers and policy influencers within Nigeria’s expansive automotive components market.

Under the theme, “Transforming the Automotive Component Parts Industry in Nigeria: Leadership Strategies for Growth and Sustainability,” the summit will examine strategies for reducing import dependence through expanded local manufacturing, building a central leadership framework to enhance coordination, forging strategic alliances with Original Equipment Manufacturers (OEMs), and strengthening supply chains through structured bulk procurement systems.

With Nigeria widely regarded as a dominant force in Sub-Saharan Africa’s autoparts trade, the summit is expected to deepen collaboration and provide practical solutions for long-term growth.

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Participants will engage directly with OEMs, gain insights from industry experts, and explore scalable business strategies in an increasingly competitive market.

A truly global marketplace

Beyond the conference sessions, the exhibition floor will showcase the fair’s international reach. More than 100 OEMs from Asia, Europe and the Americas have confirmed participation, presenting cutting-edge vehicles, spare parts, lubricants, diagnostic tools, workshop equipment and emerging automotive technologies tailored to African markets.

Major vehicle manufacturers, auto dealers, financial institutions, insurers and oil and gas companies are also set to participate, reinforcing the event’s reputation as a comprehensive automotive marketplace.

Organisers said visitors would have access to information on auto financing, insurance packages, leasing options and fleet management solutions — critical enablers for businesses navigating current economic realities.

Commerce meets culture

In addition to policy dialogue and business networking, the fair will feature entertainment elements, including performances by popular artistes, cultural displays, model parades and a city road show to boost visibility and public engagement.

“We are celebrating two decades of resilience, innovation and partnership,” Agwu noted. “As we mark 20 years, we are not only reflecting on our journey but positioning the fair as a strategic driver of Nigeria’s industrial aspirations.”

He added that partnerships with key industry stakeholders, including MOMAN, have been consolidated to strengthen institutional support and expand the fair’s economic impact.

Over the years, the Lagos Motor Fair and Africa Autoparts Expo have evolved into a strategic convergence point for investors, policymakers, manufacturers and entrepreneurs. The 2026 edition is poised to reinforce that legacy — blending commerce, innovation, policy engagement and entertainment into a high-impact platform.

From March 17 to 19, all roads will lead to Victoria Island as industry leaders gather for three days of networking, deal-making and forward-looking conversations aimed at steering Nigeria’s automotive sector toward a more competitive and sustainable future.

 

Lagos Motor Fair @20: Autoparts Leaders’ Summit Returns as Global OEMs Storm Nigeria

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Mikano, Autochek Target Financing Gap in New Push for Vehicle Ownership, launch virtual showroom 

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Mikano, Autochek Target Financing Gap in New Push for Vehicle Ownership, launch virtual showroom 

 

Mikano Motors has said its new partnership with Autochek Africa is aimed at delivering a more complete vehicle ownership experience by combining premium mobility with smarter financing solutions for Nigerian customers.

Speaking on the collaboration in Lagos on Friday at the launch of a Mikano Motors virtual showroom on Autochek’s platform, Joelle Haykal, Group Executive Director of Mikano Motors, described the deal as an extension of the company’s long-standing ownership philosophy.

She said, “Our focus has always been on delivering not just new vehicles, but a complete ownership experience. That includes up to six years’ warranty or up to 200,000 kilometres, nationwide aftersales support, and the confidence that comes from a 33-year legacy of trust.”

According to her, Mikano’s vehicles are specifically engineered for Nigerian roads, with durability and performance at the core of their design, ensuring customers drive with peace of mind.

She noted that the partnership with Autochek Africa would allow the company to go beyond vehicle sales by integrating premium products with flexible, structured financing options.

“This partnership allows us to combine premium mobility with smart financing solutions, giving customers greater flexibility, confidence and control over how they own a vehicle,” Haykal added.

On its part, Autochek Africa said the collaboration is focused on addressing what it described as the real barrier to vehicle ownership in Nigeria — limited access to financing.

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“The demand for vehicles in Nigeria has never been the issue; access to financing has,” said Etop Ikpe, Chief Executive Officer of Autochek Africa.

He explained that by integrating Mikano’s vehicle portfolio with Autochek’s embedded financing technology, customers will gain access to multiple banking partners, faster credit approvals and loan structures tailored to their needs.

“Our partnership with Mikano Motors is designed to close that gap. By combining Mikano’s premium vehicle portfolio with our embedded financing technology, we are unlocking access to multiple banking partners with fast approvals so that anyone can find an offer that suits them, allowing more Nigerians to own brand-new cars with confidence,” Ikpe said.

The partnership, which includes the launch of a dedicated Mikano Motors Virtual Showroom on the Autochek platform, is expected to enable customers to compare models, apply for structured automotive loans, explore flexible payment plans and complete key stages of the purchase process online.

Both companies say the deal signals a broader shift in Nigeria’s automotive landscape, where digital platforms and embedded finance are increasingly shaping how vehicles are discovered, financed and owned.

Mikano Motors is a division of Mikano International, representing globally recognised automotive brands in Nigeria, including Changan, Deepal, Maxus and others.

The division is committed to delivering quality vehicles, reliable after-sales support and innovative mobility solutions tailored to the Nigerian market.

Autochek Africa is a leading pan-African automotive technology company transforming how vehicles are bought, sold and financed across the continent.

Through its marketplace and embedded financing solutions, Autochek provides individuals and businesses with improved access to quality vehicles while powering automotive commerce at scale.

Its infrastructure combines data, technology and strategic partnerships to make vehicle ownership more transparent, affordable and accessible throughout Africa.

 

Mikano, Autochek Target Financing Gap in New Push for Vehicle Ownership, launch virtual showroom

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