Auto
Kia celebrates new face, slogan, declares future transformation
Kia Motors Corporation has revealed its new corporate logo and global brand slogan signifying the automaker’s bold transformation and all-new brand purpose.
The introduction of the new logo is said to represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
According to a statement by the automaker, the logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, as well as the experiences these enable.
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea.
“The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning.
“This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’”, it stated.

According to the firm, a new brand purpose and strategy will be revealed on January 15.
“In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at on Friday January 15, 2021,” it stated.
The firm also said, “Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence.
“The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.”
Kia’s President and CEO, Ho Sung Song, is quoted as saying, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation.
“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The launch of the new logo is said to follow the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020.
Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market.
This is said to focuse on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.
Founded in 1944, Kia has been in the ‘movement’ industry for more than 75 years with 52,000 employees worldwide and a presence in more than 190 markets.
It has manufacturing facilities in six countries and sells about three million vehicles a year.
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Auto
NADDC Pushes Affordable Auto Loans to Boost Vehicle Ownership, More Jobs
NADDC Pushes Affordable Auto Loans to Boost Vehicle Ownership, More Job
The National Automotive Design and Development Council has called for far-reaching reforms in vehicle financing to make car ownership more affordable while boosting local vehicle assembly, job creation and industrial development.
The Council said a properly structured financing system could turn vehicle credit from a mere consumer lending product into a major economic tool for expanding productive mobility and strengthening Nigeria’s automotive value chain.
Director-General of NADDC, Otunba Joseph Oluwemimo Osanipin, stated this in an address delivered on his behalf by the Council’s Principal Information Officer, Tanko Kyumnom, at the Lagos Chamber of Commerce and Industry (LCCI) Auto Sectoral Group Symposium in Lagos.
The symposium, held on Thursday, September 17, 2026, at the Henry Fajemirokun Hall of LCCI, was themed: “From Subsidy to Credit: Can Vehicle Financing Replace Fuel Subsidy as Nigeria’s Mobility Equaliser?”
Osanipin said the growing cost of mobility had made it necessary to explore financing models that would enable individuals, businesses and transport operators to acquire vehicles without bearing the full cost of ownership upfront.
According to him, spreading vehicle payments over an agreed period could provide a more sustainable pathway to vehicle acquisition, provided that the financing products are affordable, accessible and structured around the economic realities of Nigerian consumers.
He, however, cautioned that simply making credit available would not be enough.
“Vehicle financing offers a more sustainable approach by enabling individuals, businesses and transport operators to acquire vehicles and pay for them over time,” Osanipin stated.
The NADDC DG said the bigger opportunity lies in linking vehicle financing with the growth of locally assembled and Nigerian-made vehicles.
He explained that increased access to credit for locally produced vehicles could generate wider economic benefits by stimulating demand for domestic assembly, supporting component manufacturers, creating jobs and strengthening local supply chains.
Osanipin therefore urged stronger collaboration among government institutions, financial institutions, vehicle manufacturers and other stakeholders in designing financing schemes capable of supporting both mobility access and automotive industrialisation.
The NADDC boss identified affordable vehicle loans, leasing arrangements, fleet financing, credit guarantees and appropriate interest-rate support as mechanisms that could broaden access to vehicle ownership and productive mobility.
lt also stressed the need for repayment structures that take into account the earning patterns and business realities of Nigerians, particularly transport operators and small businesses whose vehicles are directly linked to their income-generating activities.
Osanipin maintained that the objective should extend beyond increasing the number of vehicles on Nigerian roads.
“The goal is not simply to put more vehicles on Nigerian roads. It is to ensure that Nigerians can access productive mobility without placing an unsustainable burden on government finances or household incomes,” he said.
According to him, a properly structured automotive financing system could create a stronger connection between mobility, economic inclusion and domestic vehicle production.
“With the right policies and partnerships, vehicle financing can become a powerful instrument for mobility, economic inclusion and automotive industrial development,” Osanipin added.
The NADDC’s position places vehicle financing within the broader effort to build a sustainable automotive ecosystem in Nigeria—one in which access to credit supports vehicle users while also creating stronger demand for local assembly, components and associated automotive services.
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Auto
Jetour T1 Storms Abuja as Automaker Accelerates Nigeria Expansion
Jetour T1 Set to debut in Abuja as Expansion Gains Momentum
Following a successful debut in Lagos, Jetour Nigeria will host the Jetour Experience Abuja from September 22 to 24, 2026, positioning its all-new T1 model as a major competitor in the country’s growing adventure SUV market.
The three-day event in the Federal Capital Territory will give prospective buyers and motoring enthusiasts direct access to product demonstrations, expert-led technical sessions, and hands-on test drives.
“Strong participation, extensive test drives, and significant sales enquiries at the Lagos edition, coupled with growing demand from Abuja residents, influenced the decision to bring the experience to the nation’s capital,” the company said in a statement. The show holds at Maha Event Centre, Area 8, Garki.
To support its growing national footprint, Jetour Nigeria has established a network of seven accredited dealers: Elizade Nigeria Limited, New Era AutoVehicle Services Limited, Kojo Motors, Germaine Auto Centre, Tab Autos Limited, R.T. Briscoe Motors, and Mandilas Autos. The partnerships cover retail sales, genuine spare parts supply, and comprehensive after-sales maintenance.
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The T1 enters the market with a focal point on balance—combining off-road capability with urban comfort.
The smart T1 has the following features-
Dimensions: 4,705mm (L) x 1,967mm (W) x 1,843mm (H) |; Wheelbase: 2,800mm; and
Powertrains: 1.5L Turbo / 2.0L Turbo (254 hp, 390 Nm torque).
The drivetrain is BorgWarner XWD Intelligent 4WD | 7-Speed DCT or 8-Speed Automatic. Terrain Capability: 199mm ground clearance, 600mm wading depth, and 28° approach/departure angles.
Other features include 15.6-inch HD touchscreen, Qualcomm Snapdragon 8155 platform, 8-speaker audio, 5-seater configuration with 574 litres of rear luggage space, 85 percent high-strength steel chassis alongside a Level 2 Advanced Driver Assistance System (ADAS), which includes Adaptive Cruise Control, Lane Keeping Assist, Forward Collision Warning, and Autonomous Emergency Braking.
Since its Nigerian market entry, Jetour has secured several local and international automotive honors, including Fastest Growing Auto Brand of the Year and Auto Brand of the Year.
Jetour T1 Set to debut in Abuja as Expansion Gains Momentum
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Auto
Abuja Demand Rises as Jetour Brings X70 Plus Experience to FCT
Abuja Demand Rises as Jetour Brings X70 Plus Experience to FCT
Jetour Nigeria is taking its seven-seater X70 Plus SUV to Abuja as rising interest from motorists in the Federal Capital Territory and neighbouring states fuels the brand’s latest push to deepen its presence across Nigeria.
The X70 Plus will headline the Jetour Experience Abuja, holding from September 22 to 24 at Maha Event Centre, Area 8, Garki, following the strong response recorded during the Lagos edition, where motorists turned out for test drives and made enquiries about Jetour models.
The Abuja activation is designed to give prospective buyers direct access to the X70 Plus and other models, with opportunities to test-drive the vehicles, engage product specialists and experience their technology, safety and comfort features.
The X70 Plus is positioned as a family-oriented SUV, offering seven-seat capacity and a range of features targeted at customers seeking comfort, technology and practicality.
The SUV is available with 1.5-litre and 1.6-litre turbocharged engine options, with outputs of up to 145kW and 290Nm of torque, paired with a dual-clutch automatic transmission.
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Its safety equipment includes front, side and curtain airbags, Vehicle Stability Control, Hill-Start Assist, Hill-Descent Control and a 360-degree panoramic camera with 2D and 3D viewing modes. Advanced Driver-Assistance Systems are also available.
Inside the cabin, the X70 Plus features a 10.23-inch LCD touchscreen, dual-zone climate control with air purification, wireless charging, a panoramic sunroof and an eight-speaker audio system.
Jetour Nigeria, the authorised distributor of the brand in the country, currently operates through seven accredited dealers: Elizade Nigeria Limited, Mandilas Autos, R.T. Briscoe Motors, Germaine Auto Centre, Kojo Motors, Tab Autos Limited and New Era Auto Vehicle Services Limited.
The company said the dealer network supports vehicle sales, genuine spare-parts supply and after-sales services across the country.
Jetour has also received recent industry recognition in Nigeria, including Fastest Growing Auto Brand by the Nigeria Auto Journalists Association and Auto Brand of the Year at the Nigeria Transport Lecture and Awards.
The Abuja experience is expected to provide prospective customers in the FCT and surrounding states with direct access to the X70 Plus and other Jetour models as the brand continues its national market expansion.
Abuja Demand Rises as Jetour Brings X70 Plus Experience to FCT
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