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Kia celebrates new face, slogan, declares future transformation

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Kia Motors Corporation has revealed its new corporate logo and global brand slogan signifying the automaker’s bold transformation and all-new brand purpose.

The introduction of the new logo is said to represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

According to a statement by the automaker, the logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, as well as the experiences these enable.

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea.

“The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning.

“This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’”, it stated.

 

According to the firm, a new brand purpose and strategy will be revealed on January 15.

“In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at on Friday January 15, 2021,” it stated.

The firm also said, “Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence.

“The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.”

Kia’s President and CEO, Ho Sung Song, is quoted as saying, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation.

“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The launch of the new logo is said to follow the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020.

Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market.

This is said to focuse on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.

Founded in 1944, Kia has been in the ‘movement’ industry for more than 75 years with 52,000 employees worldwide and a presence in more than 190 markets.

It has manufacturing facilities in six countries and sells about three million vehicles a year.

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FRSC, sister agencies form JTF to arrest truck drivers conveying humans

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FRSC, sister agencies form JTF to arrest truck drivers conveying humans

The Federal Road Safety Corps (FRSC) has inaugurated a Joint Task Force (JTF) with sister dedicated to arrest and prosecute trailer drivers conveying passengers along with goods.

This is contained in a statement by the spokesman for the FRSC, Jonas Agwu.

The move was to curb the menace of road traffic crashes associated with trailers.

According to the statement, the JTF is made up of the Nigeria Police Force, Nigeria Security and Civil Defence Corps, state traffic management agencies and operatives of the Corps, along with representatives from various transport unions.

This came followed a tragic road traffic crash on the Abuja-Kaduna Expressway last Monday night, which resulted in the loss of 10 lives.

The accident involving a DAF Trailer was attributed to excessive speed, overloading, and driver fatigue, highlighting the urgent need for stringent enforcement of road safety regulations.

Jonas said the inauguration was done on Saturday at the Kakau Tollgate in Kaduna State, marking the start of the phased deployment along critical expressways.

During the inauguration ceremony, the Corps Marshal of the FRSC, Dauda Biu, underscored the pivotal role of the JTF in curbing the menace of road traffic crashes associated with trailers.

The corps marshal, represented by Assistant Corps Marshal, Federal Operations, Zubairu Mato, said, “In the last couple of months, the highways have witnessed incidences of road traffic crashes involving trailers loaded with goods, animals, and persons.”

Biu added the initiative was part of a broader effort to ensure the safety of road users and to enforce compliance with traffic laws, particularly those prohibiting the conveyance of passengers in vehicles designed for cargo.

Part of the statement read, “In order to reverse the ugly trend, the JTF were directed to embark on effective special patrol operations as well as conduct Mobile Court operations on the commissioned route. They are to also ensure immediate prosecution of apprehended offenders.

“The exercise will be carried out across major corridors nationwide. Consequently, owners of trailers are admonished to warn their drivers against this traffic violations as the Corps will not spare anyone caught in the act.”

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Toyota Nigeria presents nine schoolchildren for global dream car art contest + photos

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Toyota Nigeria presents nine schoolchildren for global dream car art contest

Toyota (Nigeria) Limited has honoured nine schoolchildren that emerged as national winners of the 2024 (17th) edition of the annual Toyota Dream Car Art contest.
According to the Managing Director of TNL, Mr Kunle Ade-Ojo, all nine drawings created by the nine winners have also been sent to Japan to compete with other winning drawings across the globe.


The latest national winners were celebrated and presented with top quality laptops, corporate gifts and certificates during a grand ceremony held on Saturday, 16th March, 2024, at TNL Corporate head office in Lekki, Lagos, to the admiration of their parents, Art teachers and well wishers that attended the colourful event.
Four of the winners are pupils of the Corona School, Lagos; two from Abuja-based Loyola Jesuit College; two from Avi-Cenna International School, and one from Vivian-Fowler Memorial College for Girls, Lagos.

All the categories this year were won by female contestants.


The competition organised for schoolchildren all over the world by Toyota Motor Corporation (TMC) Japan, in conjunction with its representatives in many countries, challenges them to draw their dream cars with an inspirational idea.
Last year, Nigeria’s Oluwademilade Odumuboni, a 9-year-old boy, then from Corona School Gbagada, Lagos, won the coveted prize, beating other contestants from over 90 countries.
His drawing, titled WASTE CONVERTER, with the concept of helping countries, especially African communities, in food production and ensuring clean environment, was adjudged the best globally in his age category.
All the current nine winners were invited to present their drawings and the idea behind it before receiving their prizes and certificates.
The three winners in the first category; 7 years and below, are all Corona School pupils. Wuraola Aderinsola Onaolapo (1st position), Myra Oyindamola Omokunga (2nd position), and Pemisire Zara Abayomi-John (3rd position).


For the 8-11 years category, the winners are Oluwalani Tamara Oshinubi (1st position), Sochikaima Nwizu (2nd position), and Vivian Ugooma Emeh (3rd position).
And in the third category for 12-15 years, Juditha Sree Reddyvari (1st position), Jiajia Miao (2nd position), and Ayopelumi Modupe Aboderin (3rd position) were unveiled.
TNL MD, Ade-Ojo, said the company chose to identify with the competition as part of its corporate social responsibilities by encouraging the children to develop their creativity and God-given talent.
He said, “We are doing this for the children. It is a means of developing their creativity and reminding them that anything is possible if they can dream. When they start young, it will also be part of them.
“Though it is costing us a lot of money, we are glad we are doing it so that the creativity in them does not diminish.”
Ade-Ojo also commended the teachers and parents for their support, adding, “Without their support, participating in this event would not have been possible.”
One of the parents, Mrs Opeyemi Aboderin, commended Toyota Nigeria for giving the children the opportunity to express their brilliant ideas through drawings.


She expressed gratitude to the company for the huge investment in the future of young children.
She also advised people to always encourage the youth to develop their skills and other talents.
The highpoint of the event was a special recognition given to the art teachers of the winning students.

All invitees were later treated to a grand reception.

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Updated: Weststar sets Nigeria’s auto landscape aglow, unveils new Mercedes-Benz E-Class

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Updated: Weststar sets Nigeria’s auto landscape aglow, unveils new Mercedes-Benz E-Class 

Weststar Associates Limited, the authorized distributor of Mercedes-Benz in Nigeria, has announced the arrival of the all-new Mercedes-Benz E-Class, a development expected to set the nation’s auto landscape aglow again.

The iconic vehicle is said to set new standards in luxury and innovation, bringing the legend and renowned heritage of the Mercedes-Benz brand to car lovers and enthusiasts in Nigeria.

The Mercedes-Benz E-Class is described as the epitome of meticulous craftsmanship and technological prowess, with its harmonious blend of cutting-edge technology, exquisite design and unparalleled performance.

Just like its predecessor, the new E-Class promises to redefine the automotive landscape in Nigeria and provide an unrivaled driving experience.

According to the auto firm, the new E-Class marks the advent of a new generation, introducing more technology and luxury.

Specifically, it says the powertrains are complemented by a fresh exterior design, creating a captivating presence on the road.

It says inside the car are new technology features permeating the cabin, providing a digital atmosphere that is both immersive and intelligent.

The new E-Class takes its digital experience to the next level with the all-new Mercedes-Benz User Experience (MBUX) Superscreen.This powerful central onboard computer processes information with remarkable speed, delivering near-instantaneous responsiveness.

It integrates a range of apps and games, including TikTok & Angry Birds, making it a versatile tool for both entertainment and productivity.

The Superscreen also introduces the Routines function, an intelligent feature that curates your driving experience based on various conditions and functions, automatically adjusting settings such as heating, cooling, ambient lighting, seat massage, and more.

The MBUX Superscreen also debuts video conferencing in the all-new E-Class, this is enabled by a built-in camera and applications like Webex& Zoom.

The standard Burmester® 4D surround sound system, complemented by Active Ambient Lighting, transforms music into a visual and auditory masterpiece. Coordinated colours and tones are illuminated on the instrument panel, elevating the music-listening experience.

The interior is designed to prioritize comfort and quality. The spacious passenger accommodation is graced with premium materials, including leather upholstery and metal trim, resulting in a rich and upscale ambiance.

The new E-Class remains a four-door layout, emphasizing passenger experience and convenience. It boasts of an aerodynamic design that not only enhances its appearance but also reduces wind noise. With the assistance of nearly 500 microphones, engineers have meticulously measured and minimized wind noise, ensuring a serene cabin environment even at high driving speeds.

The exterior design comes with a host of features such as light alloy wheels, chrome highlights, and a Mercedes-Benz pattern radiator grille.

Additionally, the new E-Class boasts flush-fitted doors and metallic paintwork.

The new E-Class comes with upgraded standard equipment that includes KEYLESS-GO, and the AVANTGARDE equipment line for the interior and exterior.

The new E-Class offers two remarkable powertrains to cater to diverse driving preferences. The E 200 model boasts an advanced 4-cylinder petrol engine with mild hybrid and 48-volt on-board electrical system, delivering a combined power output of 204 horsepower with a torque of 320nm.

While the E 300 model features tremendous pulling power even at low engine speeds, with its advanced 4-cylinder petrol engine with mild hybrid and 48-volt on-board electrical system, it delivers an even more powerful output to 258 horsepower and 400nm of torque.

The E-Class is also equipped with a 9G-TRONIC 9-speed automatic transmission, which ensures seamless power delivery, and its suspension system includes Airmatic air suspension with ADS+ continuously adjustable damping and rear-axle steering.

The rear-axle steering comes with up to 4.5 degrees of articulation.

At high speeds, this noticeably improves driving stability. While at low and medium speeds, the driver negotiates bends with more agility and benefits from a smaller turning circle when parking and maneuvering.

The firm says at Mercedes-Benz, safety always comes first. This is greatly emphasized in the new E-Class which is equipped with an array of new and extended driving assistance systems; including Active Lane Keeping Assist, Active Distance Assist DISTRONIC, PRE-SAFE® Impulse Side, Blind Spot Assist, and Active Parking Assist with PARKTRONIC.

This enhances driver safety and reduces workload, making driving more comfortable and secure for Nigerian road users.

According to the statement, the all-new Mercedes-Benz E-Class is now available nationwide at Weststar’s authorized Mercedes-Benz dealerships such as Barbedos Cars Limited, MB Automobile Services Limited, Skymit Motors Limited, Sunny Motors Limited, and Tetralog Nigeria Limited.

 

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