Advertisers to Lai Mohammed: We put ads where most Nigerians see them – Newstrends
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Advertisers to Lai Mohammed: We put ads where most Nigerians see them

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Advertisers have replied the Minister of Information, Lai Mohammed, over his comment on fines for brands running advertorials on foreign channels.
The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” they stated.
In a Good Morning Nigeria Show on the Nigeria Television Authority, NTA, Lai Mohammed was quoted as saying that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.
He also said that brands that produce their advertising materials abroad will pay a fine of N100,000 each time such adverts run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.
However, reacting in a release signed by Mr Steve Babaeko, President Advertising Association of Nigeria (AAAN), Mrs Bunmi Adeniba, President, Advertisers Association of Nigeria (ADVAN), Mr Femi Adelusi, President, Media Independents Association of Nigeria (MIPAN), Mr Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN), Hajia Sa’am Ibrahim, Chairman, Broadcasting Association of Nigeria (BON), Mr Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN) noted that the minister needed to understand that advertisers put their advertising investment where the eyeballs of Nigerians are.
“The media decisions are driven by the consumers’ interest, passion, inspiration, and aspirations,” HASG stated.
According to the group, the world is a global village and that is why international media are widely watched by Nigerians locally and internationally.
“Nigeria-based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them,” it said.
The advertising body agreed that local patronage should be encouraged, but noted that it should happen organically and not forcefully.
“There are many leading advertisers and multinational companies who rationally seek to explore economies of scale in the production of materials, negotiation costs and broadcast of their contents which run across many countries.
“Even with this said, empirical information and trended data show clearly that investment in local broadcast stations still outweighs that of foreign channels.”
The body said support from the government would help improve patronage.
“With the right support for the marketing communication industry, content development, local media investment, and media infrastructure development will grow and improve organically.
“The HASG as a body made up of advertisers, advertising agencies, media agencies, marketing activation agencies, out-of-home media agencies, and broadcasting company groups, would like the Minister to engage the industry players and practitioners more and explore collaboration on issues like this before making these pronouncements that can significantly impac the industry.
“Finally, we strongly appeal to the Ministry as well as the National Assembly to engage and involve the professional practitioners of the various sectors of the marketing communications industry in the conversations on policies at the point of ideation, formulation, and development of these policies.
“This is the best pathway to progressive and implementable legislation of policies and initiatives that will improve the well-being of the industry and Nigerians. The ministry and the communication industry in Nigeria can benefit more from working together and in addressing the key issues concerning the development of marketing, advertising and sponsorships in Nigeria when the capability and expertise of the professional players are leveraged on.”

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Just in: Edo govt announces N70,000 minimum wage for workers starting May 1

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Just in: Edo govt announces N70,000 minimum wage for workers starting May 1

Edo State Government has approved a new minimum wage of N70,000 for civil servants in the state.

The state governor Godwin Obaseki announced this on Monday while commissioning the new Labour House in Edo State.

He said the new minimum wage would come into effect on May 1st this year, which is Wednesday this wee

k.

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N50,000 presidential grant: 100,000 small businesses benefit in first phase

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N50,000 presidential grant: 100,000 small businesses benefit in first phase

A total of 100,000 small businesses across the country have so far received a presidential grant of N50,000 under the first phase of the Trade Grants Scheme.

Minister of Industry, Trade and Investment, Doris Uzoka-Anite, disclosed this, adding that one million nano businesses would benefit from the scheme.

A report by Saturday Punch quoted the minister as saying this through her aide, Terfa Gyado, in an interview with the newspaper.

Newstrends notes that the grant aimed at driving sustainable economic growth at the grassroots level will be disbursed with 70 per cent going to women and youths, 10 per cent individuals with disabilities, and five per cent senior citizens, and the remaining 15 per cent allocated to other groups.

Bank of Industry (BOI) was appointed as the executing agency for the funds.

The minister said the disbursement which began a few weeks ago would be distributed to 1,291 nano businesses in each of the 774 local governments in the country.

The Federal Government in December announced the Presidential Conditional Grant Scheme to empower small businesses as part of the Presidential Palliatives Programme.

It said a total of N200 billion would be disbursed through the BoI to support manufacturers and businesses across the country.

Aniete, giving an update on the scheme, said all verified applicants would receive their grants in subsequent phases.

The minister said, “The Presidential Conditional Grant Scheme kicked off a few weeks back and disbursement has been made to the first batch.

“Each grant applicant gets N50,000 while the applicants are judged by the criteria of owning a nano business and being verified using their Bank Verification Number and their National Identification Number.

“So those who were successfully verified on the nature of their business and all other criteria have been able to get some of the initial disbursement.”

The minister said the grant was paid directly to beneficiaries’ accounts after proper verifications with a target to reach one million small businesses in the 774 LGs and the six council areas in the Federal Capital Territory.

“The target is for one million nano businesses across the 774 local governments across the federation and that works out to a total of 1,291 nano businesses per local government and that is how the spread is going to be.

“So far, the disbursement has hit about 100,000 small businesses and they have got the initial disbursement and the target remains one million. “Disbursement is still ongoing and we are still waiting for data from across all the states and it is an ongoing process.”

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FG to launch new national ID card for payment, others

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FG to launch new national ID card for payment, others

The Federal Government says it has concluded arrangements to launch a new National Identity Card with payment and other social service features.

It said the New National Identity card would be delivered in collaboration with the Central Bank of Nigeria (CBN) and the Nigeria Inter-bank Settlement System (NIBSS).

The project would be powered by AfriGO, a national domestic card scheme, Head of Corporate Communications of NIMC, Dr Kayode Adegoke, announced in a statement in Abuja.

The statement read, ”The National ID card, layered with verifiable National Identity features, is backed by the National Identity Management Commission (NIMC) Act No. 23 of 2007, which mandates NIMC to enrol and issue a General Multipurpose card (GMPC) to Nigerians and legal residents.

“This card will address the demand for physical identification enabling cardholders to prove their identity, access government and private social services, facilitate financial inclusion for disenfranchised Nigerians, empower citizens, as well as encourage increased participation in nation-building.

“Only registered citizens and legal residents with the National Identification Number (NIN) will be eligible to request the card.

“The card, which will be produced according to ICAO standards, is positioned as the country’s default national identity card.

“In addition to this functionality, cardholders will also be able to use the cards as debit or prepaid cards by linking same to bank accounts of their choice.

“The card shall enable eligible persons especially those financially excluded from social and financial services have access to multiple government interventions programmes.”

Its key features are as follows:

Machine-readable Zone (MRZ) in conformation with ICAO for e-passport information

Identity card Issue Date and document number in line with ICAO standard.

Additional features are travel, health insurance information, microloans, agriculture, food stamps, transport, and energy subsidies, etc

Nigeria’s quick response code (NQR) containing the national identification number

Biometric authentication, such as fingerprint and pictures, as the primary medium for identity verification through the data on the card chip

Offline capability that allows transactions in areas with limited network coverage or zero infrastructure connectivity

“Functionality as a debit and prepaid card catering to both banked and unbanked individuals

Request for cards by registered citizens and legal residents will be made available online, at any commercial bank, various agencies or agents participating in multiple programs and/or any NIMC offices nationwide

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