Carloha’s after-sales strategy transforming auto ownership in Nigeria, GM speaks to firm’s award

Carloha’s after-sales strategy transforming auto ownership in Nigeria, GM speaks to firm’s award

Carloha Nigeria, the authorised distributor and assembler of Chery vehicles in the country, has been named Most Outstanding After-Sales Car Company in Nigeria 2025 by the Nigeria Auto Journalists Association (NAJA), a recognition that underscores the company’s growing influence in reshaping vehicle ownership standards nationwide.

Reacting to the award, Carloha Nigeria’s General Manager, Marketing, Felix Mahan, said the honour affirms the company’s deliberate focus on building a dependable, customer-focused after-sales ecosystem in a market long plagued by inefficiencies.

“This recognition did not come as a surprise to us,” Mahan said. “Rather, it validates our commitment to redefining vehicle ownership in Nigeria through an after-sales model that delivers real value and earns the trust of even the most critical industry observers.”

Nigeria’s automotive market has historically been characterised by fragmented service networks, inconsistent maintenance standards, unclear pricing and limited access to genuine spare parts—challenges that have driven up ownership costs and weakened consumer confidence. Carloha says its strategy is designed to confront these issues directly.

Positioning itself as more than a vehicle distributor, the integrated automotive and mobility company has built an after-sales framework anchored on transparency, accessibility and reliability, aimed at delivering predictable and stress-free ownership experiences.

A Customer-First After-Sales Philosophy

At the heart of Carloha’s approach is the belief that owning a vehicle should be empowering, not burdensome. This philosophy has shaped a comprehensive after-sales structure that supports customers well beyond the point of purchase.

Nationwide Service Network

Carloha has expanded its service footprint across major cities and emerging urban centres, including Lagos, Abuja, Ibadan, Kano and Port Harcourt.

Its growing network of owned and partner service centres is staffed by certified local and expatriate technicians and equipped with modern diagnostic tools, ensuring uniform service quality nationwide.

CarlohaCare 6-6-7 for New Chery Vehicles

One of the company’s flagship offerings is the CarlohaCare 6-6-7 package. With the exception of the Himla model, every new Chery vehicle purchased from Carloha comes with a six-year warranty, six years of free servicing covering labour and parts, and a seven-day repair promise. If repairs exceed seven days, customers are provided with a courtesy vehicle.

The package is designed to eliminate uncertainty around maintenance costs and remove the surprise expenses that have long frustrated Nigerian car owners.

Confidence in Pre-Owned vehicles

Carloha has also extended its after-sales innovation to the pre-owned segment through CarlohaCare for Pre-Owned vehicles. Each vehicle undergoes a rigorous 149-point inspection to meet strict functional and aesthetic standards. Buyers also receive a three-month warranty and a seven-day repair promise—features rarely seen in Nigeria’s used-car market.

Parts and Support

All servicing is carried out using original or OEM-approved parts sourced from vetted suppliers and installed by trained technicians, ensuring safety, durability and long-term value retention.

Carloha’s after-sales engagement is also proactive. Customers receive digital service reminders, personalised notifications and access to dedicated support teams, keeping them informed and in control throughout their ownership journey.

Extending Ownership Value

Beyond routine servicing, the company offers roadside assistance, trade-in and upgrade advisory services, ownership education workshops and extended warranty options for pre-owned vehicles—initiatives aimed at improving long-term satisfaction and vehicle longevity.

Measurable impact

According to the company, its after-sales model has delivered tangible benefits, including reduced total cost of ownership, shorter service downtime, higher customer satisfaction, improved resale values and stronger customer loyalty driven by trust and referrals.

By prioritising long-term value and customer experience, Carloha is helping to raise service expectations across Nigeria’s automotive sector, encouraging higher standards and restoring confidence in structured auto ownership.

Carloha says it maintains that vehicle ownership should be built on confidence, care and continuous value.

Through its evolving after-sales model, the company says it is not merely selling cars, but fostering a new culture of reliable, worry-free auto ownership for Nigerian motorists.

 

Carloha’s after-sales strategy transforming auto ownership in Nigeria, GM speaks to firm’s award