Cosharis celebrates Ford Bronco launch at Lagos motor fair – Newstrends
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Cosharis celebrates Ford Bronco launch at Lagos motor fair

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 The 16th Lagos motor fair may have come and gone; like the previous editions, events and issues arising from the show will dominate discussions in the nation’s auto industry for weeks.

One event that stood out throughout the six-day fair (May 30 – June 4) was the unveiling of an all-new Ford Bronco by the Coscharis Motors, the representative of Ford Motor Company in Nigeria.

That the launch was held during the opening ceremony of the motor fair was indicative of the enormous respect the model commands and this indeed added glamour to the event.

The Bronco is Ford’s all-new outdoor brand featuring ‘Built Wild’ 4×4 adventure vehicles.

An agile, sports-oriented off-road 4×4, Ford Bronco has been described as a completely new line of sport-utility vehicle.

Speaking during the launch, General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde, said, “The Bronco has come home to stay in Nigeria. Given the adventurous nature of our people and the challenging topography of some of our communities, the Bronco will soon become a must-have for everyone who can afford it.

“The Bronco is engineered to deliver thrilling and confident off-road experience, building on the DNA of the original 1966 Bronco and its racing heritage. It gets even better with ingenious new updatable technologies and adventure-ready attributes created for today’s outdoor enthusiasts.”

The Bronco is said to come loaded with a lot of off-road safety and comfort features and has been engineered to take its riders to epic places, with capability to deliver confidence on any type of terrain.

This much was said by the Deputy General Manager, Ford Sales, Coscharis Motors, Justin Ngini, noting that the Bronco offers “value for money as it comes packed with a 2.7L Ecoboost Engine, 10 speed Automatic Transmission, 17 Inches Black Gloss-Painted Aluminium Wheels, Sound Deadening Headliner, 6 Speaker Sound System, SYNC4, navigation system, leather trims, and many other comfort and safety features to help you navigate through any kind of terrain your journey throws at you.”

Ngini also promised that Coscharis Motors would deliver an exciting customer experience to any enthusiast buying a Bronco from the company.

He said, “As the exclusive Ford dealers in Nigeria our OEM trained sales and aftersales teams are poised to delivering a world-class customer experience to our Bronco, and by extension, all other Ford brand customers the country.”

The company, according to Ngini, is accessible to all its customers as it has presence in the six geopolitical zones of the country.

He added, “Coscharis also offers trade-in opportunities for customers who wish to exchange their old Ford vehicles for a new Bronco or any other Ford variant.

“We can also help to arrange finance options for interested customers who want to buy now and spread payment over a period of up to five years.”

The Bronco was not the only Ford brand on display at the motor fair. It had the Ranger (pick up), whose 4×2 single cabin currently has a one million naira discount offering, and the Figo, a sedan car offering one million naira discount for fleet purchase of a minimum five units, were also on display.

The Explorer and EcoSport were other variants of Ford on display.

More features of Bronco

The Bronco family is said to deliver on the Built Wild principles for ultimate off-road performance. For instance, the vehicle’s confidence to go over any terrain (G.O.A.T.) is provided by standard 4×4 and an exclusive drive mode system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology

With its built-wild innovative design, the Bronco is seen as the future of off-roading, delivering off-road ingenuity, new design innovations, heritage-inspired DNA and  new levels of personalization that can flatter the novice and challenge the expert adventure seeker.

Ford recalls that the original Bronco was nicknamed G.O.A.T. by the Ford President, Donald Frey,  who championed both Mustang and Bronco nameplates and challenged engineering teams to deliver “go anywhere roadability.”

Early Broncos had a rugged body-on-frame design with short front and rear overhangs, high ground clearance and a short wheelbase for maximum off-road capability.

Bronco’s toughness and agility at high speed enabled racers like Rod Hall and Larry Minor to capture an overall win at the gruelling 1969 Baja 1000 – a victory no other production 4×4 has replicated in 50 years.

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Nigeria’s firm, Weststar Associates, shines in Dubai, wins Daimler Truck EliteClass award 

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Nigeria’s firm, Weststar Associates, shines in Dubai, wins Daimler Truck EliteClass award 

 

Weststar Associates Limited, Authorised General Distributor of Daimler Truck in Nigeria, has brought honour home all the way from United Arab Emirates specifically at the EliteClass 2024 Season Awards.

Daimler Truck Middle East Africa the Weststar team with the Silver Award in the Elite CSP (Customer Service and Parts) Performance category.
This is contained in a statement issued in Lagos, which added that the EliteClass 2024 Awards ceremony brought together 40 Daimler Truck Business Partners for a night of recognition and celebration.
Held at the One & Only Royal Mirage in Dubai, the prestigious black-tie event honoured top-performing general distributors that have demonstrated exceptional performance, dedication, and commitment to excellence in 2024.
The EliteClass 2024 Awards C
ceremony was the culmination of a year-long EliteClass programme for the Middle East and Africa measuring 24 categories across the entire business spectrum for Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus.
The awards highlighted the dedication and resilience of partners who have achieved outstanding performance and a remarkable commitment to excellence and contributed significantly to Daimler Truck’s success in the MEA regions.
President & CEO of Daimler Truck Middle East Africa, Mr. Michael Dietz, emphasized the importance of collaboration and performance-driven success during his opening address. “EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners.
“Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region,” he said.
Weststar’s General Manager, Sales, Mr. Christopher Irumudomon, was present at the EliteClass 2024 Season Awards ceremony to accept the Silver Award in the Elite CSP (Customer Service and Parts) Performance category.
While presenting this award, the Daimler Trucks MEA leadership made the following statement: “Congratulations on your achievement in the EliteClass Central Africa 2024 Season. We are pleased to recognize your individual category achievement.”
The EliteClass 2024 Awards reaffirms Daimler Truck’s commitment to excellence, continuous growth, and the recognition of partners who drive success in an evolving industry landscape.
According to the statement, Weststar Associates Limited continues to fly the flag of the “brand with the star” high in Nigeria.
It said the company had remained the go-to home for all Mercedes-Benz needs in this region.
“With a dealership network that expands to the major regions of the country, along with highly trained and experienced sales and after-sales staff. Nigerians can rest assured that they will always have ‘the best or nothing’ at their disposal,” it stated.

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KIA, Access Bank launch special finance scheme for vehicle ownership 

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KIA, Access Bank launch special finance scheme for vehicle ownership 

 

KIA Motors Nigeria in partnership with Access Bank Plc has unveiled a new finance scheme designed to increase vehicle ownership and affordability in the country.

The deal, according to a statement by the auto firm, offers flexible and affordable financing alternatives, enabling individuals, women, and businesses to own cars with ease.

The scheme features the all-new Kia Rio 2023, with repayment plans spanning five to seven years.

Marketing Manager, KIA Motors Nigeria, Omolade Akinyode, said, ”Dana Motors has been at the forefront of Nigeria’s automotive industry since 2002, providing exceptional automotive solutions and presently leading the charge for luxury electric cars, CNG cars and buses.

“Our partnership with Access Bank reinforces our commitment to supporting Nigeria’s economic growth, individuals, and women.”

She also said, ”Our core competitive edge in the auto industry is the offering of best in class vehicles at affordable prices and this retail financing scheme is a significant step towards promoting vehicle ownership in Nigeria.

”With a flexible repayment option of up to 48 months, equity contribution as low as 10% and over N6m discount and we are proud to be at the forefront of this initiative to make owning the all-new Kia Rio 2023 a dream come through for our Nigerian Customers.”

KIA stated that the car in the package, Rio 2023, is an award winning five-seater sedan, a fun car with a reputation for durability, reliability, comfort and fuel efficiency.

With safety features which include stability control, traction control, and multiple airbags, the all new KIA Rio 2023 is an excellent choice for customers who prioritize dependability in vehicle options,” it stated.

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NADDC DG hails Kojo Motors for establishing CNG conversion centre in Owerri

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NADDC DG hails Kojo Motors for establishing CNG conversion centre in Owerri

Kojo Motors has partnered the National Automotive Design and Development Council (NADDC) in setting up the vehicle Compressed Natural Gas conversion centre in Owerri, lmo State.

Director-General of the NADDC, Joseph Osanipin, during an empowerment and awareness summit on Wednesday, March 19, 2025, commended the auto firm for the monumental project.

“Today, we are gathered here for Compressed Natural Gas (CNG) Empowerment and Awareness Summit 2025 with the theme ‘Building a youth-based nation through cleaner energy’,” he said.

Osanipin said that the the purpose of the summit was to create awareness and sensitize the public to safety, standards and regulation in the use of the CNG as a better alternative source of energy for mobility.

NADDC, he said, was equipping technicians with the knowledge, skills and competencies required to safely and efficiently convert vehicles to run on CNG.

“The Council is a parastatal of the Federal Government under the Federal Ministry of Industry, Trade and Investment,” he added.

“It has the regulatory oversight on the Nigerian Automotive Industry to initiate, recommend, supervise and regulate policies and programmes for locally manufactured vehicles and components in Nigeria.

The NADDC boss noted that the Council had worked tirelessly to ensure the survival and growth of this sector with a view to enhancing its contribution to the national economy.

As part of the CNG conversion programme, 60 technicians will be receiving hands-on training in converting vehicles to run on CNG which would run for five days from the March 17 to 21,2025.

Osanipin emphasized the importance of using certified conversion kits and specialized workshops to ensure safety during the process.

“The cylinders used in CNG vehicles are fortified, making them safer than traditional vehicle fuel tanks,” he said.

Also speaking during the event, Professor Anoka Njan, representative of the Minister of Industry Trade and Investment, praised the NADDC and Kojo Motors efforts, stating that the ministry fully supported the initiative as part of broader efforts to alleviate challenges in the auto industry and empower the youth.

Imo State Commissioner for Youth Development, Dr. Emeka Mandela Ukaegbu, who spoke at the summit on behalf of Governor Hope Uzodinma, emphasised the immense potential of the CNG in easing Nigeria’s transportation challenges and improving the economy.

“CNG offers a safer, cleaner, and cheaper alternative to the hardships many face in the country,” Dr. Madela said.

The administration is partnering with NADDC and automotive industry bodies to establish conversion workshops and CNG refilling stations across Imo State, ensuring that the state plays a key role in this important shift toward greener energy solutions.

The event marks a significant step in NADDC’s ongoing efforts to transform Nigeria’s automotive industry, making it more sustainable while creating new opportunities for skilled technicians and local communities.

Chinedu Oguegbu, Managing Director of OMAA, which is the vehicle brand promoting the petrol-powered to CNG conversion project, highlighted the economic benefits of running vehicles on CNG instead of petrol.

He listed the economic advantages to include savings up to 60 percent in the cost of fuel relative to dirtier options like diesel and petrol.

According to him, there is up to 90 percent reduction in knocks and carbon emission, and it is found to be healthier, cleaner and more environmentally friendly.

Besides savings in foreign exchange (FX) with abundance of gas locally, there is also massive resources in-country over 203 tcf of proven reserves that requires no refining and relatively lower investment for processing.

Nigeria has an estimated 15-20 million vehicles in operation that can be converted to dual-fuel or bi-fuel.

The OMAA boss reiterated the crucial need to provide an alternative to existing fuel system with the abundance of CNG as an option.

Delivering his goodwill message, Chino Ogwumike, the National Sales Manager at Kojo Motors, thanked the DG of NADDC for partnering with Kojo in this laudable project in Owerri, the heartland of the South-East of Nigeria and the government of Imo State for accepting to provide the land for building the CNG hub in the state capital.

Ogwumike stated that the flourishing automotive dealership with branches spread across the country under the visionary leadership of the founder and Executive Chairman, Ikenna Oguegbu, is strongly committed to contributing its quota towards the progress and development of Nigeria’s automotive sector and the economy.

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