Coscharis Motors clinches Nigeria’s Multi-Luxury Company Award as Range Rover Autobiography emerges Luxury SUV

It is a double honour for Coscharis Motors Plc, one of the subsidiaries of the respected conglomerate, Coscharis Group, as it was declared Multi-Luxury Company of the Year and one of its iconic luxury brands, Range Rover Autobiography, was adjudged the Nigeria’s Luxury SUV of the Year at the 2024 edition of the Nigeria Auto Journalists Association Awards.

The well attended event was held recently at the prestigious Oriental Hotels, Lagos.

Coscharis Motors, a household name in topnotch globally respected luxury automobile brands in Nigeria, has been the exclusive representative of the British iconic luxury brand of the Jaguar Land Rover and the German pride in the luxury segment of the BMW brand over many decades.

The company in 2023 added another new luxury brand from United Kingdom into the Nigeria market which is the Grenadier from the Ineos group in UK. The Grenadier is a brand new product globally which is equally being represented in Nigeria by Coscharis Motors as a new addition to its existing ‘House of luxury’ when it comes to automobile of repute.

The luxury SUV category was keenly contested with other tested luxury brands but the Range Rover Autobiography came tops, according to the organizers, after strong consideration of the market acceptance of the Autobiography in all ramifications.

The All New Range Rover Autobiography variant is revolutionary, reliable and a class on its own with its special appeal, style that resonates with its priority audience when it comes to luxury, class, comfort and performance.

Receiving the award on behalf of Coscharis Motors, the General Manager, Marketing and Corporate Communications, Coscharis Group, Mr. Abiona Babarinde, dedicated the award to all the Coscharis Motors customers, especially the luxury brand enthusiasts for their acceptability of all the luxury brands in the Portfolio namely the Jaguar Land Rover, BMW and the new Grenadier respectively as their preferred luxury automobile of choice.

He said, “These awards only reconfirm our expertise in delivering top notch luxury experience to our premium customers while maintaining the global standard of brand positioning to discerning customers in the ever dynamic Nigerian market.

“Representing these globally respected iconic brands over the years exclusively in Nigeria involves consistent delivering of value for money that involves the total luxury experience from the point of brand awareness to the purchase stage and the aftersales service experience to deliver the peace of mind required.”

Group Managing Director of Coscharis Motors Plc, Mr. Josiah Samuel, also dedicated the awards to the company’s ever loyal customers for their patronage and acceptance of the brands with a promise to continually create more value in the automobile industry in Nigeria.

He said, “There can’t be another best way to end the business year in 2024 than with these set of prestigious awards despite all the business challenges in the year and more importantly that the awards are coming from a very critical stakeholder / partner like the media.”

The award event attracted various stakeholders that are players in the automotive sector in Nigeria.

Leadership by example: FRSC Corps Marshal leads field operations, patrol highways 

By Bisi Kazeem

As the year winds down and Nigerians embark on end-of-year travels, the Federal Road Safety Corps (FRSC) has intensified its efforts to curb road crashes and ensure safer highways. Leading this charge is the Corps Marshal, Shehu Mohammed, who has set a sterling example of sacrificial leadership by actively participating in frontline operations during this critical period.

The end of the year is a notoriously perilous time on Nigeria’s roads, marked by increased traffic, heightened road traffic crash risks, and a surge in reckless driving.

However, under the proactive leadership of the Corps Marshal, the FRSC rolled out an unprecedented campaign to reduce road traffic crashes and fatalities, ensuring that the festive season is marked by joy rather than tragedy.

True leadership is not defined by words but by action. The Corps Marshal exemplifies this by personally leading field operations, patrolling highways, monitoring traffic flows, and directly engaging with road users.

His visible presence has reinvigorated the morale of FRSC officers and demonstrated to the nation that leadership is about service and sacrifice.

He defied insecurity on the highways and embarked on a traffic monitoring operation from Abuja, the Federal Capital, through Kogi, Ekiti, Ondo, Owo, Ore, down to Edo and Delta.

His decision to lead from the front underscores his commitment to the FRSC’s mission of saving lives and highlights the urgent need for compliance with traffic rules and regulations.

From the beginning of the Ember Months sensitisation campaign in September, the Corps had gone ahead of time, implementing series of robust measures aimed at addressing road safety challenges during the festive season. These remedies include; increased patrols and checkpoints as additional officers and vehicles have been deployed in strategic points on highways to monitor and enforce compliance with traffic laws; organised nationwide safety campaigns targeting speed violations, drunk driving, overloading and seatbelt use.

These campaigns educate drivers on the dangers of reckless behaviours and emphasize the importance of safe driving practices.

The Corps also ensured Emergency Response Preparedness: ambulances, tow trucks, and rescue teams are on standby to ensure rapid responses to emergencies, reducing fatalities and injuries in the event of crashes.

Knowing that the task of making the highways safe is a collective action, FRSC went into the season with strengthened partnerships with key stakeholders, including the Nigeria Police Force, transport unions, traditional rulers and local communities, to foster a united front in the battle against road crashes.

The Corps Marshal’s leadership has inspired not just his officers but also the general public.

His direct involvement sends a clear message that road safety is a shared responsibility requiring the commitment of all stakeholders.

The Corps Marshal’s hands-on approach during this critical period has not only motivated the FRSC team but has also restored public confidence in the agency’s commitment to saving lives,” said a motorist who witnessed the Marshal’s activities firsthand on the Niger Bridge.

The monitoring activities carried out across major corridors suggest that the intensified efforts are yielding positive results, with a noticeable reduction in road crashes and fatalities compared to previous years.

The Corps Marshal’s example of sacrificial leadership has brought renewed vigor to the FRSC’s operations, ensuring that every life is valued and protected.

Needless to state that the FRSC Corps Marshal, Shehu Mohammed, is indeed an enigma, a force to be reckoned with and a true example of practical leadership in public service as he leads yet again by example in the fight against road crashes in Nigeria.

Taking active front-line roles, dedicating to sacrificial leadership and willingness to take bold steps to address the challenges facing Nigerian roads.

By setting the pace, he’s inspiring his team and other stakeholders to join forces in the quest for safer roads in Nigeria.

As the festive season continues, let us all join the FRSC as they call on all Nigerians to support its efforts by adhering to traffic rules, avoiding risky driving behaviours, and prioritizing safety on the roads.

Together, with the leadership of the Corps Marshal and the dedication of FRSC personnel, a safer, accident-free festive season is achievable.

The Corps Marshal’s leadership reminds us all that effective leadership requires sacrifice, action, and a deep commitment to service.

As Nigerians embark on their journeys this season, they can take comfort in knowing that the FRSC is working tirelessly to make the roads safer for everyone.

*DCM Bisi Kazeem (Rtd), fsi MNIM anipr, a public relations expert and media guru writes from Lagos, Nigeria.

LSM MD extols founder’s qualities after latter posthumous industry award 

*He left us a good name, says son

Founder and late Chairman of Lanre Shittu Motors (LSM), Alhaji Olanrewaju Shittu, has been honoured with a Nigerian auto industry posthumous award.

This was announced in Lagos at the 2024 edition of the annual

Nigeria Auto Journalists Association (NAJA) announced this in Lagos at the 2024 recently industry awards.

The prestigious award was received by one of his sons, Mr Taiwo Shittu, who is also the managing director of the auto company.

NAJA said the award was in acknowledgement of the leading role of the LSM founder in the development of the automotive business in Nigeria, describing him as a silent achiever.

Speaking on the honour, Taiwo Shittu, who was also declared the Nigeria’s Auto Personality of the Year, praised his father for painstakingly building the LSM brand and leaving behind a good name to the delight of the children and the entire family members.

He described this as a legacy accounting for the success of the company so far since his father’s demise over a year ago.

He said, “I must thank my late father, Alhaji Razaq Olanrewaju Shittu, for building the brand name. There is nothing like a good name.

“If you don’t leave anything for your children other than a good name, the sky is the limit for them.

“In our own case, he left us money and the good name. We can’t thank him enough for leaving us with a good name.

“You can imagine that everywhere we turn to in the country, once we mention we are Lanre Shittu’s sons, we are ushered in immediately.

“People would say ‘Your father was a good man. He won’t cheat you if you did any business with him. His word was his bond; he never broke his promises’. I have heard this many times. And the only thing we can do is to build on this legacy.”

Taiwo Shittu also noted that the unity existing among the 20 surviving children of the late LSM founder was part of his father’s legacies and something for other family businesses in Nigeria to emulate.

He said, “A lot of businesses collapse after the death of their owners. Once a business founder is dead, the next you hear is that a fight has broken out and while one person is taking the arm, another is claiming the leg, the other is going for the body. And in six months, the whole empire is gone down.

“In our case, we have 20 siblings that are cooperative and believe in my ability to lead the business with my other brothers.

“We had a father who never spoiled us. He taught us sincerity, commitment and accountability.”

He also spoke about the lifestyle of the late father, saying even though he was a car dealer and loved cars, he would only change his main car after every 10 years.

“Yes, he loved cars. He used to have a Rolls Royce. But he no longer had it before he died. What he had was a Mercedes-Benz Maybach. His car garage was not packed full. Even though he was a car dealer, he changed his main car every 10 years.

“He was a very prudent man. At the beginning of his adult life, he had many cars; in the middle, he was prudent. It was at the end that he bought some flashy cars such as Lexus L600, MayBach 650 engine – at that time only he and ex-President Muhammadu Buhari had that car. He bought the car then because the family was preparing for three weddings. By time he died, the MayBach had only run 600 miles.”

The LSM chairman, according to him, started the auto business in the late 1970s as a car dealer with three vehicles.

He said he was so creditworthy that many were willing to release their vehicles to him on credit, adding that this helped the business to grow faster.

He recalled how he would travel to Ogbomosho, Oyo State, and Kaduna to buy cars and returned to Lagos with double the number he could readily paid for.

“Sometimes, he would travel as far as Kaduna to buy 12 cars from PAN, he would be the person driving the last vehicle while others were ahead driving all the way to Lagos,” he stated.

Before delving into automobile assembling, he also recalled that Daewoo and Rolls Royce were the two brands that gave the LSM a real breakthrough.